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v nN WINNETKA TALK January 1, 1927 Rem -------------------- ER -------------- Se Se ---------- 563 Lincoln Avenue Telephone BLACK & WHITE CAB CO. | Never Stands Still-- Never Goes Backward From the very day of its creation Black ¥ White has steadily progressed. There has been no backward step. It has changed models several times--but each time for the better. Its service instead of growing careless with age, | has constantly improved. Through the six years of its his- Winnetka, Illinois Winnetka 1811 tory Black ¥ White has retained most of its men. By reason of their steady service, they have become seasoned, experienced, thoughtful and considerate salesmen of service. This company not only fur- $e MISS HERBST Gifts--Interior Decorations YA TaN XN Yi WO Just to let you know that my annual Post Christmas Sale IS now in progress | nishes its drivers with the best-built cabs in the world, but backs them solidly with system which makes for the comfort and safety of our [FE passengers and the general public. Black ¥ White started with an idea which has developed into an ideal. That ideal is a complete reversal of the old. order of "How Little for How Much." We are constantly striving to see how much we can give for how little. It explains why Black ¥ White Cab service is always improving and why cab rates inthis commu- nity are as low as we can possibly make them Steady progress, steady develop- ment, constant carefulness proceed di- rectly from moral and organized responsibility, and that's why we harp on the subject. BLACK & WHITE CAB CO. Phones Winnetka 72-73-74 7 Passenger Sedan for Hire and Prosperous New Year to All" \~A : H Start the Year with a resolution to eat healthy, tasty candies. Our Home- made Chocolates and Bonbons are 70c 1b. i Winnetka Sweet Shop 749 ELM STREET Opposite North Shore Station il