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18 WINNETKA: TALK March 10, 1928 Joyous Throng Attends Festive House-Warming More Than 2,000 Visitors Assist at Plant Opening NEW page, a brilliant one, was written into the story of WiL- MmErtE Lire, Winngrka Tarx and GLENCOE NEws last Saturday. It was as highly colorful as the blooms which scattered their fragrance throughout the offices of the new Lloyd Hollister Inc., plant; it was an intensely interesting chapter marking a new era of progress of the north shore publications which the people have learned to call "their own." The "big day" which will appear as a RED LETTER DAY in a brief but progressive period of existence, had been planned as a modest "housewarming party," to which all of the north shore residents were invited for the purpose of inspecting the new plant. Naturally in extending the invitation we did not expect that all the north shore would respond, but what really happened was so startling that we thought for awhile that all the north shore might step in before the doors were closed for the night. It is sufficient to say that the attendance far exceeded all expectations. Arrive Promptly Before 2 o'clock, the hour appointed for the opening of the doors for visi~ tors, a motorcade had filled up almost all the available parking space in the block and from that time until after 9 o'clock at night there was a steady flow of humanity through the plant. It was a parade of eager, interested people who came to stop, look and listen; it was a procession of people who are vitally concerned and who possess that «civic spirit 'which has made the north shore what it is today. In that parade there were people in all walks of life. There were village executives, there were bankers, there were men of all businesses and pro~- fessions. There were women in color- ful raiment and, lest we forget, there were children, flocks of 'em, all loaded with the vim and vigor of youth, who came to receive their first lesson in the Fourth Estate. The first lesson the kiddies got was the one everyone gets when starting in the newspaper profession. They were handed a line of metal set by the linotype machine and like all of us they quickly dropped it because it was "hot stuff." But they all laughed and enjoyed it. Happy, Homey Throng It had been the plan to tabulate the number of visitors so that we might have an accurate count of all who in- spected the plant, but that idea was blasted within an hour after the parade started, for the people were coming too rapidly. The effort, however, was continued throughout the day and al- most 2,000 names were listed. But those figures do not give an accurate count for hundreds attended who were not listed. The visitors got their first glimpse of the business office after entering the door on Central avenue. There they saw an up-to-date office artistically decorated with flowers. Then they moved up the stairway to the second floor where they got a "closeup" of the President's office, the Display Advertising department, and Editorial departments, after which came a visit to the composing room. In all departments the men who are on the job daily were on hand to ex- plain the interesting points. Receive Miniature Paper In the composing room they saw the linotypes, the Ludlows, and all other machines in operation. The name of every visitor obtainable was set on a linotype and later this provided a surprise, for when the visitors left they were handed as a souvenir a miniature page newspaper called the "Mique-ro-scope" in which their names appeared as having been among those present, The proof room, the stereotyping department and an exhibition of the engraving art were seen before a bit of refreshment in the form of punch was served by the girls of the plant, and the jaunt to the Press room on the first floor began. Here the big presses were in operation grinding out newspapers, the folders were folding, the cutting machines were cutting, and the stitcher was binding the sections into magazines. Perhaps we've missed something, but we've mentioned the high lights of the story of the Fourth Estate. But one day Lloyd Hollister Inc. cannot forget and that is last Saturday. And long in memory will linger the thought that all those who came felt a certain pride in the achievement of Lloyd Hollister Inc. which is striving always to make better newspapers for its readers. WE THANK YOU! The Northwestern chapter of Gam- ma Phi Beta held its formal initiation at the new sorority house Saturday, March 3. ---- The Ace of Clubs was entertained Friday afternoon by Miss Loretta White at her home in Kenilworth. The Mique-ro-scope Edited by GIN, the Office Pup EXTRA SATURDAY, MARCH 3, 1928 EXTRA NEW HOLLISTER PLANT HOLDS HOUSEWARMING; HUNDREDS SEE NEWSPAPERS IN THE MAKING Philip Space Says: In addition to The Mique-ro- scope, we also publish Wilmette Life, 'Winnetka Talk and Glencoe News. Most every- one is a subscriber to at least one of them. Are you? * Printing-plates While You Wait! In a corner of the second floor is the stereotype room, where they make the plates from which some of the pictures are printed. Before the "cast" is made you see the picture in the shape of mold of paper-like ma- terial. Molten metal is poured over this mold or matrix a n d--presto !--the result is a block of metal with the pic- ture in raised lines on its surface for printing. Lloyd Hollister employees have a completely equip- ped shower bath on the second floor. Visitors desiring to inspect this feature will please come again. This is Sat- urday night. I'm pretty good at finding things and I'm glad to help you out 'most any time....but I've been kept so doggone busy lately trying to find enough stray bones, that if there's anything youre looking around for I'd suggest that you put a Classi- fied Ad in WILMETTE LIFE, WINNETKA TALK and GLENCOE NEWS. That will be sure to do the trick. Yours faithfully, GIN. Opening Day of Publishing House Is Honored Today by the Visit of General Public The prominent visitor named above has just finished an inter- esting tour of Inspection at our new publishing plant. And right here we'll say that if our guest enjoyed the visit we hope that we may meet again very soon. EXTRA Exclusive Story by Our Guest My first impression on entering the big new printing plant of Lloyd Hollister Inc., was one of bewilder- ment--so much activity, so much noisy machinery, that I feared I should never make head or tail of what it was all about. But as soon as |give any technical one of the Hollis- | descriptions. I un~ ter staff, wearing | derstand that the a big round tag |poys in the office with his name on | pave written about it, piloted me |) there is to be thiough ; oe I re said concerning op { that side of it. gan to realize that order was the first law in a big pub- lishing plant like this, and that once I "got onto" the run of things there would be much new and interest- ing that I could easily learn. Nevertheless, I'm not going to try to I first went ur to the second floor. Here I saw the president's office, the advertising de- partment and the editorial sanctum. Back of these of- fices is the com- posing room, the (see mext page) 2 THE MIQUE-RO-SCOPE March 3, 1928 The Visitor Describes Mique-ro-scope Trip Thru Plant SHORT Published Once in a Dog's Agel (begin on page 1) LINES Offices In name which the Wilmette, Winnetka, Glencoe | inters give to the |y,ca1 Conductor and Xennelworth GIN the Type-eating Terrier Editor SATURDAY, MARCH 3, 1928 Woof! No doubt you'll be able to understand what that means. In my pup language it signifies, We're Glad "Gee, but I'm glad to place where the type is set up and made up into pages. Most of the type is set on a very complicated and interesting machine, known as the linotype, which looks like a big typewriter. This machine makes a line of type at a time, hence its name. The operators are very swift and skilled. There is a battery of five of these linotypes. One of the operators set up my name on a "slug," which came out of the machine too hot to handle with comfort. Larger sizes of type are set on Ludlow casting machines. The printer sets up a line of brass "mats" and You Came see you!" DI'm|after the Jouid metal i line is made, he puts . wagging my ithe mats 'back in tail, too, but there's no way [order in a case. Downstairs again, of putting that into print. Anyway, I'm here to welcome you just as heartily as I know how. Woof! At first I felt sad about where there are lines of big presses and little presses. Large ones for printing the papers and big books and "jobbers" for smaller commercial and social printing. leaving the old plant where Here also are In- J tricate machines for I'd hung out so long. But once | (yiiing, folding and I got settled down on my binding. piece of carpet in the new of- fice I was just as enthusiastic about the new rest of 'em. home as the There's about sixteen times as much room to run arou-- excuse me a minute. one just threw a handful of type and =} have Some- to run My story ends here for this is where The Mique - ro - scope is printed and I must get ready to 'go to press." to Express Train of Thought in a Limited Space! Well, customers, this is probably the only narrow-gauge column we ever conducted. It reminds us of the time we moved into our kitchenette apart- ment. We've a suspicion that this column does- n't need a conductor so much as it needs a policeman. To enforce one-way traffic. South-bound jokes only. Wise cracks on the column's cash custom- ers will have the right-of-way; custom- ers' wise cracks about us will please detour. The worm will turn, but mot without first giving the proper signal. Please laugh (if necessary) from left to right: od Ha! not from right to left: i BH SB Is that absolutely clear? Very well, let's try a joke: Once upon a time there were two old maids Sorry, but even if we abbrev. as much as poss. we don't be- lieve there's going to be any space left for anything funny. We heard someone say that would make the column seem per- fectly natural. Well, there's room for argument, MIQUE. no