A ---- Bn 11 Winnetka Public Library, Winnetka, Ill. WINNETKA TALK August 4, 1928 I IDEALS IN BUSINESS O commercial enterprise can be successful in the true sense of the word unless it is operated on high principles--unless the men in charge of it have high ideals of responsibility and service. Ideals are of particular importance in the funeral directing profession. The mortician has an unusual opportunity to render sympathetic service, and a sacred trust is reposed in him. Back of the many details which make up the work of this establishment, guiding every small- est part of our work, are the fundamental ideals and principles upon which our reputation has been built. Superior Ambulance Service | T he Oldest Established U i aH "The House of Personal Service" 1109 CENTRAL AVE. WILMETTE 654 554 CENTER ST. WINNETKA 404 on the Immediate North Shore "A Correct Grade for Each Burner" FUEL OIL Two Bulk Plants--Eight Trucks operated ON the north shore to assure i Telephones ¥ Winnetka Highland Park 3020-21-22 3290 8 3291 PROMPT, EFFICIENT SERVICE Wholesale Distributors of | Qunren rare s momon Morr os BRAUN BROS. OIL CO. KEROSENE -- ALCOHOL -- GREASES "For Fuel -- Use Oil" I ---- -- ow -- ---- er ---- s EE Dainty Things Washed Perfectly With so many light colored and dainty clothes worn during the warm weather, it is necessary to keep them fresh and spotless. Our modern laundry plant provides that service. Our Bring and Call Service Saves 20% Chestnut Street--North of Elm NORTH SHORE LAUNDRY 566 Chestnut Street Nelson Brothers Tel. Winnetka 602