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August 11, 1928 WINNETKA TALK 31 At 2475 The lowest price in Pierce-Arrow history! This is the same automobile which, a few weeks ago, was announced as a value that dwarfs anything in the fine car market. That being true almost yesterday, think of the amaz- ing money's worth that must be present in the Club Brougham today . . . at $2475, the lowest price in Pierce-Arrow history! No detail has been changed--not the smallest refine- ment neglected. The car is every inch a Pierce-Arrow. New and sparkling of line, rich in color combinations, The NEW CLUB BROUGHAM A Luxurious Car for Five Passengers without an ounce of excess weight. Easy to handle, quick to accelerate, fleet beyond exaggerated need. And remark- ably easy of maintenance. Pierce-Arrow proposes no compromise with the prin- ciples which have made it America's finest motor car for more than a quarter century. The terms upon which the new Club Brougham is offered have been reduced to the utmost in simplicity. Your present car is likely to have sufficient trade-in value to cover the first payment--possibly more. Here are the New Low Prices Note that the reductions are as great as $600 on some models--resulting in prices lower than ever before known to cars of Pierce-Arrow manufacture! Models: ad Former Today's Amount of 7-Passenger Enclosed Drive Price Price Reduction Limousine -............... $3550 $2950 $600 7-Passenger Sedan ......... 3450 2850 600 Convertible Coupe ......... 3450 2950 500 4-Passenger Coupe ........ 3450 2950 500 5-Passenger Sedan ......... 3350 2750 600 2-Passenger Coupe ......... 3350 2750 600 4-Passenger Touring ....... 3100 2700 400 Runabout =. 2% Sor). 2900 2600 300 5-Passenger Club Brougham 2750 2475 275 (Prices quoted are f. o. b. Buffalo) Your present car will be accepted at fairly appraised value. This will apply against down and monthly payments which make Pierce-Arrow ownership surprisingly easy. PIERCE-ARROW SALES CORPORATION (Factory Branch) 2420-22 S. MicHIGAN AVENUE CHICAGO TELEPHONE MICHIGAN 2400 North Shore Service Station--1508 Elmwood Avenue, Evanston