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a Sv ---- > pm ---- ov winnetka rubdblic Libdrary, Winnetka, Ill. WINNETKA TALK September 1, 1928 IDEALS IN BUSINESS N=» -~-a O commercial enterprise can be successful 1 1 3 .e A mma in the true sense of the word unless it is operated on high principles--unless the men in charge of it have high ideals of responsibility and service. Ideals are of particular importance in the funeral directing profession. The mortician has an unusual opportunity to render sympathetic service, and a sacred trust is reposed in him. Back of the many details which make up the work of this establishment, guiding every small- est part of our work, are the fundamental ideals and principles upon which our reputation has been built. nth *~ UNDERTAKER "The House of Personal Service" 1109 CENTRAL AVE. WILMETTE 654 554 CENTER ST. WINNETKA 404 Superior Ambulance Service T he Oldest Established Undertakers on the Immediate North Shore A a a "A Correct Grade for Each Burner" FUEL OIL Two Bulk Plants--Eight Trucks operated ON the north shore to assure Telephones Winnetka Highland Park 3020-21-22 3290 ®¥ 3291 PROMPT, EFFICIENT SERVICE W holesale Distributors of S N ¥ HiI-T G Quaker state 8 Moson Morr ons BRAUN BROS. OIL CO. KEROSENE -- ALCOHOL -- GREASES "For Fuel -- Use Oil" R-- " M---- Back from Your Vacation with Many Soiled Clothes No doubt you've had a wonderful vacation and the rest you've 209 had has made you feel like a "'new person" . . . . and there's no "602" (o] Le Discount reason for you to feel otherwise for some time to come . . . . this Call this on Work end can be accomplished if you will only Send all the Soiled Clothes number Brought in : : when you and to this Laundry and continue to do so. want our Called for Call Service Remember--"T he Laundry Does It Best!" NORTH SHORE LAUNDRY 566 Chestnut Street Nelson Brothers Tel. Winnetka 602