Illinois News Index

Winnetka Weekly Talk, 24 Nov 1928, p. 54

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November 24, 1928 WINNETKA TALK 53 q ARAN NY "wc , J he --- = NORTH SHORE FF MOTOR NEWS b CHEVROLET TURNING OUT 6 CYLINDER MOTOR CAR Company Announces An Im- portant Manufacturing Step-- Delivery is Set for January Chevrolet has jumped into the field of "Sixes," announcement being that the outstanding Chevrolet has just been introduced. It is pointed the made out that this step has been made possible by the tremenduous produc- tion and sales volume. The Six re- mains in the same price range as the Four, W. S. Knudsen, president and gen- eral manager of Chevrolet, states that the sensational public reception ac- corded the car in recent years has en- abled Chevrolet at this time to offer the added power, speed and smooth- ness of six cylinder performance at practically the same prices that con- tributed so much to the world-wide popularity of the four. Preparations for the greatest year in its history are now being made by the Chevrolet Motor Company. Production of the new car was started last week and the company's fifteen giant fac- tories across the country will be turn- ing out cars to be shipped to dealers by December 15. Deliveries to the public will start January first. High Compression Motor In its new offering Chevrolet has retained the highly successful valve-in- head principle. The motor is of the high compression type with a non- detonating head and develops 32 per cent more power than its famous pre- decessor : its acceleration is measurably greater and its speed has been stepped up to satisfy maximum requirements. The piston displacement is 194 cubic inches. Despite this greatly improved per- formance standard, thousands of miles of testing under every road and weather conditions at the General Motors Proving grounds in addition to many cross country runs, have shown that the new Chevrolet engine will operate with an economy averaging better than 20 miles to a gallon of gasoline. The motor develops 46 horse power at low engine speed and as a result of the automatic lubrication of the valve damages your INTERFRONT It's Automatic Get one now ~~ before the cold motor ! INSTALLED WHILE YOU WAIT your car. Bendix Mechanical Brakes We carry the correct size for FERD. PLATE HYDRO - ELECTRIC BRAKE SERVICE Authorized Service LORRAINE LIGHTS 2212 W. Railroad Ave. -- Corner Noyes St. EVANSTON Greenleaf 2122 Lockheed Hydraulic Brakes mechanism the motor is exceptionally quiet throughout the entire speed range. Color Range is Wide From an appearance standpoint as well as from inherent design, the car is completely new with a wide range of attractive colors and fine care ap- pointments formerly found only on the more expensive makes, Advance showings of the new Chevrolet line will be held in leading cities strategically located throughout the country beginning November 24 and continuing until December 22. First deliveries to purchasers will start January first. No deliveries will be made prior to that time, officials stated. The advance showing in Chicago, will be on December 1-6, in the Pure Oil building, Wacker Drive and Wabash avenue. Richardson's Garage of Winnetka is the Chevrolet distributor. British Company Is Formed by Ford; $35,000,000 Concern The Ford Motor company has formed a $35,000,000 British company to be known as the Ford Motor com- pany, Ltd, which will acquire all Ford's Furopean subsidiaries. It is announced that 40 per cent of the capital stock of the new concern will be offered to the public. A new plant will be erected at Dagenham, Essex, England, with capacity of 200,000 cars annually. The factory at Cork, Ireland, will be de- voted exclusively to the production of tractors with the entire Fordson plant at Detroit moving to Ireland. Sir Percival Perry, chairman of the new Ford company, who introduced the first Ford car into this country, said that Henry Ford and Edsel Ford will be on the board of directors. DE SOTO SIX PRODUCT OF CHRYSLER The kind of car the whole world expects Walter P. Chrysler to A produce. Real Automobile at less than $1,000 delivered, equipped. All models on display at PEACOCK MOTOR SALES Exclusive Dealers for Evanston and North Shore 1135 CHICAGO AVE. EVANSTON (GREENLEAF 6789

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