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T 500 THURSDAY, JANUARY 29, 2009 MTCC 105/106 2:10 PM all conference plenary Creativity, Creative communities CC Richard Florida Creative Communities Richard Florida is among the world's leading public intellectuals. Esquire Magazine recently named him one of the "Best and Brightest" in America. He is author of the national and international best-selling book, The Rise of the Creative Class, which received the Washington Monthly's Political Book Award and was cited as a major breakthrough idea by the Harvard Business Review. His ideas have been featured in major ad campaigns and are being used globally to change the way regions, nations, and companies compete. He is founder of the Creative Class Group, an advisory services firm charting new trends in business and community. He is Director of the Martin Prosperity Institute and Professor of Business and Creativity at the Rotman School of Management, University of Toronto. Florida earned his PhD from Columbia University. Why is the library community so keenly interested in engaging with Richard Florida? Libraries are a direct contributor to the well-being of the economy, workforce, creativity and technological innovation ­ but there is considerable potential to do more. OLA Super Conference 2009 will start the dialogue to determine how libraries can and do contribute to Ontario's creative economy and future prosperity. OLA extends a special welcome to Toronto Mayor, David Miller. The OLAStoreH on-the-go 36 OL A super conference 2009