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~~® OUTA 3:45 pm-5:00 pm MTCC202A Generously sponsored and developed by RoweCom canada Development, Oakville Public Library; Larry Zacher, Manager, Library Development, Brampton Public Library. Facilitator: Rob Lavery, Resource Development Consultant, Southern Ontario Library Service. Fundraising professionals from libraries across Ontario discuss their mix of funding programs, including sponsorships, direct mail, planned giving, major gifts, monthly giving and working with Friends groups. Come and hear the in-depth presentation on choosing the right funding programs to focus on from some of the best working in Ontario libraries. Convenor: Rob Lavery, Southern Ontario Library Service. E-TRANSFIGURATIONS: IT'S NOTJUSTABRACADABRA EVEN FOR E-WIZARDS Terri Tomchyshyn MLS, RoweCom; Fred Baker, Chief, Information Provision, and Michele Sura, Electronic Resources Co-ordinator, Statistics Canada. Statistics Canada and RoweCom Canada have partnered to add ejournals to the Statistics Canada Library's spell list. It's magical! Why were the wands raised? costs? client demand? What were the magical ingredients needed to mix the right potion? aggregators? acquisitions? training? What happened after the spell is cast? Learn about the transfiguration of one library in this partnership program and you too will be eager to wave a wand towards developing e-content! Ubraries Advance Ontario 3:45 pm-5:00 pm 1ooth ANNNERSARY SPOTUGHT MTCC 1048 PATRICIA GLASS SCHUMAN I ~~77 OPLA MARKETING AND ADVOCACY President, Neal-Schuman Publishers, President, American Library Association 1991-92, founder, ALA's Library Advocacy Now! and chair of ALA's Media Awareness Task Force responsible for"@ your library", a global campaign being launched in Ontario by OLA's Libraries Advance Ontario Project. MTCC206B 3:45 pm-5:00 pm A FUNDRAISING PROGRAM THAT WORKS FOR YOU Jessica Thoms, Development Officer, Barrie Public Library; Ingrid Keuper Dalton, Community Development Officer, Mississauga Library System; Tina Tucker, Coordinator, Community Services, Thunder Bay Public Library; Cynthia Ball, Director of Schuman has held library positions at the Brooklyn Public Library, Brandeis High School, and New York Technical College. She has served as a senior acquisitions editor for the R.R. Bowker Book Division and been associate editor of School Library Journal. As an active participant in library and information associations on both a local and national level, Schuman served as ALA's first woman Treasurer (1984-88), ALA Legislation Committee Chair (1990, 1994-98), and ALA International Relations Committee Chair (1998-99). Schuman has lectured and presented more than 150 papers and seminars in the U.S., Mexico, Australia, and New Zealand and is the author/editor of seven books and more than 75 articles. Convenor: Paula de Ronde, Chair, OLA's Libraries Advance Ontario Task Force, and Ontario Library Association President 1991-92. Late note: Patricia Glass Schuman, Paula de Ronde,@ your libraryTM Campaign Manager Deborah Davis and Margaret Andrewes tomorrow afternoon are conducting a special training session on the campaign. This is a session that was not advertised in the original Super Conference registration brochure. See page 44 for details. This is an unparalleled opportunity to learn from the professionals! Our thanks to Patricia Glass Schuman for suggesting to the American Library Association that this program be offered to Super Conference 2001! 35