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20 Ontario School Library Association Book Buzz Literacy involves not just the abil-ity to read a particular medium, but also the ability to understand the significance of the messages being conveyed. Surrounded by advertising, today's consumers, including our stu- dents, need to recognize and critically interpret the messages that bombard them. This book buzz suggests a variety of books aimed at students, parents and teachers to help them gain perspective on the words, images, sounds, tastes and even smells that marketers use in a world where commercial messages intrude on almost every aspect of life. z Hogg, Hogg, & Hog Margie Palatini New York: Simon and Schuster Books for Young Readers, 2011 ISBN 978-1-4424-0322-2 Three pigs (not so little) have left old MacDonald's farm and made their fortune in the big city by promoting the latest and greatest marketing concept. Their brand name is on everybody's lips -- until the fad fades. Then the pres- sure is on to find the next great brand. The hogs wallow around in memories of their rural roots and get some ideas, but will credit go to those to whom it is due? what compromises will have to be made? what is the long-term plan for hogg, hogg, hog and Partners? who will be behind the driver's wheel? This little picture book, recommended for four to eight year olds, raises some inter- esting questions about the workings of big (or in this case pig) business. Made You Look Shari Graydon. Illustrated by Warren Clark Toronto: Annick Press, 2003 ISBN 9781550378153 when it was first published almost a decade ago, Made You Look was widely acclaimed as an introduction to advertis- ing for students in higher elementary grades. The format and language ap- peals to students. It continues to provide valuable insights into the marketing industry and how advertising has evolved from its beginnings until the first decade of the twenty-first century. advertising- related issues addressed by the author (including body image, gender issues, health, self-esteem and stereotyping) remain important for the pre-teen target audience. Similar issues are addressed in graydon's 2004 publication, In Your Face: The Culture of Beauty and You (ISbn 9781550378573).