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March 31, 1993 “If you can stimulate a disâ€" cussion among your audiâ€" ence, it‘s always to your benefit," said John Rollins, adverâ€" tising director of Spin magazine a couple of years ago about one company whose middle name seems to be controversy. At the time, he was speaking of Benetton‘s penchant for controâ€" versial advertising â€" the one in question a few years ago was its use of multicolored condoms. According to Rollins, Spin magaâ€" Staff should not subsidize public school board budget Dear Sir: Re: Editorial "New Realities" and "Won‘t give up day‘s pay teachers‘ union says" on Sunday, March 20th. In my opinion, requesting instructional staff to subsidize the Halton Board of Education‘s budâ€" get, is appalling. The "new reality" of the Halton Board‘s bloated education budget or the economy, is hardly "new" and has been very vocally addressed for the past six years by residents concerned â€" about accountability to educational tax dollars. " COMMENT Instructional staff wages are addressed through a formal, negoâ€" tiated process and PR campaigns to influence the "generosity" of instructors undermines formal negotiations and can damage the image of public educators generalâ€" Firm‘s advertising has more to do with shock than sell ly. It is the height of absurdity for Mr. Williams, Director of Education, to promote instructionâ€" al staff "donations" to subsidize the educational budget which is the responsibility of elected trustees and his staff based on The T:;g of mgakvil:go has mc.fngtx':zi comme a study on pmrosed Drive Extension from Cornwall Road to Lakeshore Road East. The study will be following the requirements of a Class Environmental Assessment (E.A.) for Municipal Road Projects. An initial public meeting with residents and other interested parties will be scheduled for May or June of 1993, so please check for future notices or advertisements to confirm the time and place for this meeting. In the meantime, if you have any questions regardin'a the Class E.A. process please af Des "TDave f 0 'P'm Pot of Design, Town of Oakville ent 0 Public fim at 338â€"4423. O.H. Ellis, P. Eng., Director of Public Works TOWN OF OAKVILLE Effective April 5, 1993 a Fire Route Enforcement Officer will be enforcing private desi‘?nated fire routes and handling handicapped t’:arking spaces as per Corporation of the Town of Oakvilie Byâ€"Law Numbers 1981â€"66 and 1981â€"65. (a) "Park or parking" when prohibited, means the standing of a vehicle, whether occupied or not, except when standing temporarily for the purpose of and while actually engaged in loading or unloading merchandise or passengers; (b) "Vehicle" includes a motor vehicle, trailer, traction erégine. farm tractor, road buildirlllg.,edma d:’.r;e and any verr‘lécle' drawn, or driven by any kind of power, ming muscular power, but does not A MESSAGE FROM _ OPEN HOUSE FOR COUNCIL MEETI YOUR DEPARTMENT OF SUPPLIERS TO THE Monday, Agg:z 1993 PUBLIC WORKS TOWN OF OAKVILLE 7:00 p.m. Council Chamber including muswlaérdpower, but does not include a motorized snow vehicle or the cars of electric or steam railways running upon rails. The owner of a vehicle which contravenes these byâ€"laws is aguilty of an offence and uron conviction is liable to a fine of fifty dollars ($50.00) for obstructing a designated fire route and oneâ€"hundred dollars 15100.00) for illegally parking in a designated icapped NOTICES OF DESIGNATION parking space. FIRE CHIEF WAYNE GOULD OAKVILLE FIRE DEPARTMENT FIRE ROUTE ENFORCEMENT OFFICER of the Ontario Heritage Act TAKE NOTICE THAT Oakville Town Council on March 8, 1993 did pass Byâ€"laws 1993â€"1, 1993â€"2, 1993â€"3, 1993â€"4, 1993â€"5, respectively, which designated the properties located at 70 Allan Street, 159 Church Street, 181 Church Street, 382 Lakeshore Road West, 241 Tratalfllar Road, Oakville, respectively, under Part IV of the Ontario Heritage Act. Judith Muncaster Town Clerk TOWN OF OAKVILLE Pursuant to Section 29(6)(a) A x "lan |Letters to the editorl zine was one of the few U.S. magâ€" azines that would carry the ads. Recently, Benetton threw another fast ball at us all with its computerâ€"retouched photo depictâ€" ing the Queen as black. Please join &o'sconomsc Dw:l‘gpment sh:gicos Division at m to be Light refreshments will be served _ The Purchasing and Office Services Division wnlbom“ a presentation lrov:lg‘ao-sz p.m., outlining corporate icles a erocedures of cmdwlngmsmsswimme own of Oakville. Town staff will be available to answer your questions and we encourage you, as a potential or current local supplier, to attend this information session. Please contact Mrs. Ann Brown at 3384187 tf?ormmmm call Purchasi 4 ng andomeoSeMcesatml The Office of the Fire Marshal and the soues ins Tolowing pubhe safoty motke 0 04 Corrosion occurring in some insulated metal chimneys poses a potential safety hazard. These chimneys are commonly used for fireplaces, wood stoves and furnaces. Corrosion of your metal chimney could ultimately result in the chimney famr? off the roof or nearby materials surrounding the chimneaÂ¥ catching on fire. Corrosion can gotenti ly lead to a metal chimney becoming locked by its own insulation, resulting in poisonous carbon monoxide gas building up inside your home. Studies have found corrosion occurring in some chimneys that were less than three years old. Homeowners are responsible for maintaining the safety of their own chimneys. The Ontario Fire Marshal recommends that you have your chimneys (both metal and masonry) inspected each year by a qualified chimney sweep or heating contractor even when the chimney is only subject to light and intermittent use. Efforts should be made to inspect those portions of an insulated metal chimney installed within concealed sgaces A certified chimney sweep or heating contractor can determine how safe your chimney is. If your chimney is unsafe, you will be advised on what repairs are needed. Until repairs are made, the fireplace or other heating appliance should not be used. Make sure your chlmneÂ¥ is safe â€" it‘s your responsibility to inspect it annually. For further information on this public safety notice please contact the Office of the Fire Marshal at 1â€"800â€"268â€"6187, or your Oakville Fire Department at 338â€"4404 Pmeas Corrosion of Massâ€"Insulated, Factoryâ€"Built Chimneys Ontario 1225 TRAFALGAR ROAD + OAKVILLE, ONTARIO « L6J 5A6 Weanesday, 14, 1998 Olkvllld‘lyn& Room 1225 Tmll?.ud Oakville ... Aap oN0 pm FIRE AND SAFETY ADVISORY Wednesday, April 14, 1993 TOWKN OF OAKVILLE s45â€"6601 Pup And what a controversy it has been with outraged people calling it offensive while others claiming it is a witty and accurate comment on her position as the head of the Commonwealth. And the Queen? Allegedly furiâ€" ous, by all accounts. I have to admit, there is someâ€" thing deliberately manipulative about any and all Benetton ads â€" from the ones early on of a priest and nun in traditional garb, kissâ€" ing, to its multiâ€"colored condoms. But audacious as it is, it does provoke discussion â€" and as Rollins points out, discussion is probably the key to all successful advertising. UC In other words, Benetton THE SUPPLY AND INSTALLATION OF WHITE PRECAST BULLNOSED COPING STONE AROUND POOL TANKS AT LIONS WEDGEWOOD AND LIONS FALGARWOOD POOLS 2793 TREE STUMP REMOVAL SERVICES 0â€"29â€"93 SEALED OU'(,)'IKFEIONS for the above will be received ur Deggent. on or before ?‘m NOO?A‘.T&AL |M TUESDAY, APRIL 13, 1993 Address: lmTlahguPoa!.O&vio_orby mail to: P.O. Box 310, Oakville, Ontario L6J Qiaota:‘o:‘ambpes are available at the TheCo:porafionre_savasmorigllor?ea any or all quotations and the lowest or highest as the case may be will not Specifications, Quotation Forms and ne'bemiybemen & R.J. Cournoyer, C..M., P. Mgr. Director, Purchasing & Office Services SEALED PROPOSALS on forms provided will be received t:,y the Town Clerk, 1225 Trafaigar Road, P.O. Box 310, Oakville, Ontario L6J 5A6 on or before 12:00 NOON, LOCAL TIME on: Specifications and pm?osal forms will be available on or after Tuesday, March 30, 1993 and may be obtained from the Town of Oakville Purchasirg Department, 1225 Trafaigar Road, P.O. Box 310, Oakville, Ontario L6J 5A6, telephone (416) 338â€"4197. The contractor whose {xogosal is accm shall be required to post a Performance satisfactory to Town Council, equal to 100% of the proposal amount, and a Labour and Material bond equal to 50% of the proposal amount. Alternately, the contractor may provide an irrevocable unconditional letter of credit for 100% of the total ?roposal amount. An agreement to bond or letter of intent will be required with the proposal submissions. A certified che%ue, Bank/Trust Co. draft, or bid bond for the amount specified in the proposal document MUST accompany each gfoposal. he Town of Oakville reserves the right to reject any or all proposals and the highest or lowest as the case may be will not necessarily be accepted. R.J. Cournoyer, C.1.M., P. Mgr. Director, Purchasing & Office Services PROPOSAL NUMBER PROPâ€"3â€"93 PROPOSAL FOR: THE SUPPLY AND INSTALLATION OF AN ENERGY MANAGEMENT SYSTEM AND UPGRADING OF H.V.A.C. CONTROLS FOR THE OAKVILLE CENTRE FOR THE PERFORMING ARTS COUNCIL MEETING QUOTATION FOR: TUESDAY, APRIL 20, 1993 THE OAKVILLE BEAVER couldn‘t buy the amount of free publicity it is getting as a result of the Queen‘s photo plastered all over the world. But does it make you want to go out and buy a sweater? There is, of course a conscious marketing method to its seeming madness as the company picks and chooses its controversies. In the past there have been other controversial advertisements in addition to the priest and nun kissâ€" ing. There was the one of a white baby nursing at a black breast â€" all under its "United Colors of Benetton" label. The messages Benetton‘s tries to convey â€" challenging authority, ADULTS 10/$14.00 $ SENIORS 10/$ 9.50 $ STUDENTS 10/$12.00 $ Siev es oE s arpany And ADULF EDUCANON (OVEn 18) l ANY LEVEL MUST PAY ADULT FARE. ADULTS STUDENTS SENIORS PREâ€"SCHOOL CHILDREN INCLUDING KINDERGARTEN PUPILS â€" FREE WHEN ACCOMPANIED BY A FARE PAYING PASSENGER. LIMITED TO TWO ChHiLDREN. OTHERWISE STUDENT FARE APPLIES. EXACT CASH FARE hA BARNEY‘S VARIETY 143 Reynolds Street D & K DISCOUNT 118 Speers Road HENNESSEY‘S CIGAR STORE 132 Lakeshore Road East JONES CONVENIENCE 2393 Lakeshore Road West LOTTERY STOP â€" Hopedale Mall 1515 Rebecca Street LOTTERY STOP â€" Trafaigar Village 125 Cross Avenue OAKVILLE GARDEN VARIETY 1311 Sixth Line FIVE STAR VARIETY 201 River Oaks Blvd. HAPPY MILK & VARIETY 202 Kerr Street EUROPEAN FISH & MEAT MARKET 495 Pinegrove Road * Oakyville Transit « | J 315â€"2020 Revised Fare Structure EFFECTIVE APRIL 1, 1993 W.P. AKKERMANS, MANAGER OF TRANSIT OPERATIONS, OAKVILLE TRANSIT, 480 WYECROFT ROAD For your convenience, tickets and passes may be purchased at the following locations: attacking prejudices, preaching brotherhood â€" are tailored to appeal to the younger consumers the company has targeted. But does it in fact, do so? In 1991, Stuart Elliot of the New York Times Service quoted Toscani, the Italian photographer who has created Benetton‘s adverâ€" tising: "We are a little bit in advance of everyone, not by what we say but by saying advertising as communication" on a broad range of social political and enviâ€" ronmental issues. Says Toscani: "I have found out that advertising is the richest and most powerful medium existâ€" ing today. So I feel responsible to do more than say ‘Our sweater is TICKETS PASSE PHARMA PLUS â€" Maplegrove \fillage Maill 511 Maplegrove Dr. MARINE‘S VARIETY 2290 Lakeshore Road West SHORELINE VARIETY 339 Lakeshore Road East OAKVILLE COUNTRY FARE 1122 Dorval Drive, Unit #2 PINES TUCK SHOP 1260 Marlborough Court SHERIDAN COLLEGE BOOK STORE 1430 Trafaigar Road TOWN HALL 1225 Trafalgar Road UNITED CIGAR STORE â€" Oakville Place 240 Leighland Ave. VIC‘S VARIETY 351 Kerr Street ALL CASH FARES $1.50 $56.00 $38.00 $48.00 MONTHLY FREE pretty‘." Advertising is a powerful medium. Just ask those at the New Yorker magazine who published a front page painting of a black woman kissing a Hassidic Jew, prompting widespread outrage. But how many magazines were sold that day? It is interesting to note that creâ€" ating offense by questioning tradiâ€" tional ideas can be such a potent force in advertising today â€" at least in North America. This controversy is nothing new for Benetton‘s. They may indeed cultivate a "studied audaciâ€" ty". But I have to admit â€" I can‘t wait to see what they‘ll come up with next. Please be advised that as of April 1, 1993 fares on Oakville Transit buses will increase to $1.50 for all cash fares. Oakville Transit also runs 2 buses to meet the 12:25 a.m. train and the 1:25 a.m. train. One bus covers the north of Oakville while the other covers the south of Oakville. This service is provided Monday through Saturday. WHITE OAKS VARIETY 1226 White Oaks Blvd. SUNHILL FOOD MART 1289 Marlborough Court O.K. SMOKE SHOP â€" Nottinghill Plaza 1131 Nottinghill Gate ABC CONVENIENCE 135 Kerr Street HERITAGE CORNER 1500 Heritage Way HASTY MARKET 1500 Sixth Line HASTY MARKET 1011 Upper Middle Road MAC‘S MILK VARIETY Golden Horseshoe Plaza OAKVILLE VARIETY 392 Kerr Street i zm by Steve Nease ce