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Oakville Beaver, 10 Nov 1993, p. 14

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14 Give someone this gift 125 Cross Ave. f ATHLETES Trafalgar Village J!uritia,'d WORLD 845- TAN A FOOTWEAR CARE PRODUCTS Protect your footwear. Give it a longer life. Available at Bata's Athletes World Cool Footwear at Bata to keep you cozy & comfortable as the cold weather sets in! Mjllllfijllli(li1r'1tji 18Krjlr ojlltf 1lrilFililltii'i1 . co1l,jll.lj) 'lljFltitollltr1r' and the world will thank you WWF IN Call i-800, nth orld Wildlife Fund Canada the led mi: PANDA lhcnds. family, and all lik on “Canadian mlderness or S. Ckrtiticate Included TOPS & BOTTOMS MEN'S & WOMEN'S 'h NIKE AIR CROSSTRAINERS OFF WOMEN'S WATERPROOF RIDING STYLE HIKING BOOTS (5 colors to choose from) PUMA FLEECE NON-FICTION ' BROOKS 3 IN 1 99 WINTER JACKETS MEN'S GREATLANDJ 2000 C WATERPROOF HIKING BOOTS OFF 1l'fhtj'isR ttttt WOMEN'S Tqv __-_.. __-r-rr-rr. Ill' _V'_'_'rPf', WINTER BOOTS ", OFF tt BOYS' & GIRLS' h WINTER BOOTS OFF Society, not television, guilty of violence "We've created a judgmental society with no social support for the family," said Tom Perlmutter, executive director of the Alliance for Children and Television. "We need to support moth- ers who want to stay home and provide nurturing day care. TV can't take all the blame, it's the whole structure of values within our community". Violence on television is a problem, but television can't take all the blame. This was one of the most dominant mes- sages given at Friday's Reaching for Change Conference organized by the Halton Rape Crisis Centre. "We do not think the blame can be totally placed on TV," agreed Gail Morrell, vice-president of corporate communications for the CIN television network. "We are part of the problem. We have to educate parents on how to watch TV." Joan DeNew. founder of Canadians Concerned about Violence in Entertainment, said she sees the "solu- tion to the protection of children being a co-operative effort between parents and teachers. Limiting viewing time is very imtcticalandwecanstartbymodelling behavior. "There is a difference between watching TV and watching programs. To become a more critical viewer, select apmgmm,watchit,tumitofUndthen talk about it." DeNewwentmtoalguethereisa chemical addiction effect from TV. "You an energized and get a boost from By SHELLY SANDERS GREER Special to the Beaver 4A FLEECE 2990 2g rs to choose from) N-FICTION , I FLEECE o OFF WOMEN'S PARK LANE DRESS SHOES NOW Several Styles THE OAKVll.LE BEAVER TV," she said. "If continuously bom- barded, your adrenal glands get tired and require a higher stimulus to get the same effect. TV violence brainwashes us and teaches us that violence is nor- mal, that it's the only way to solve prob- lems and that it's hm." "I grew up with Leave it to Beaver," said Nancy Toran-Harbin, a family lawyer and founder of Family Abuse Crisis Exchange. "Our children are see- ing Beavis and Butthead which is very different. "If we hope to have a functional society in the future, we must address the issue of child protection. It's impor- tant for parents not to rely on advisories and ratings. The people making these decisions have no background in child development. It's child abuse to expose kidstosomeofthe things they see." The censorship argument was addressed by Perlmutter, who said this idea is based on the notion that the impact on children is nonconclusive. "Studies have shown a conclusive rela- Gail Morrell Reg. $69.99 Em Nancy ToranMarhln This conference was timely, coming just one week after a tough new broad- cast code was announced, effective Jan. lst, 1994. Developed by the Canadian Association of Broadcasters, which rep- resents private radio and television broadcasters, and adopted by the CRTC -- Canadian Radio-Television and Telecommunications Commission, some of the provisions in this code include: tionship between TV and violence," he said. "If TV has no impact, why would business people spend millions on advertising. A similar argument would be to allow kids to buy cigarettes and alcohol with advisories." NEW BROADCAST CODE 2. Programs that contain violent sceneswillmxbeaimdbefore9p.m. 3. The development of a national classification system by September 1994 that will advise viewers of what l. A ban on airing gratuitous vio- lence, graphic acts that glamorize vio- lence ALL ' #fiti,'i! 20 l SHOES OFF Joan DeNew = , _ _.'/t u C " 'Hi":-', 'rr,', "iy"fr"iCc' “/2 they're about to see 4. Special attention to children's pro- gramming "CIN is 100% committed to this code," said Mariel]. "We believe it is a good code that doesn't impede on public thinking." However, during the question and answer session, CIN's new program NYPD Blue was attacked for being violent. "We believe this is a well pro- duced adult-quality drama," Morrell said. 'Tve personally seen every episode. It's on at 10 at night and we put three(viewer discretion) advisories on a recent show. We believe we're being responsible." She then told the audience iftheywereupsetwiththisoranyother show on television, they have every right to let the network know by writing about their concerns. "We have the power to do something about this," DeNew told the audience. "We own the airwaves and if we want to see changes we have to act as if we do." 0150 Tom Perlmutter SHOP EARLY FOR BEST SELECTION Sale Ends Nov. 20/93 l 10. I993

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