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10 - The Oakville Beaver, Wednesday April 16, 2008 www.oakvillebeaver.com Goodnight Goodmorning A history in the making... In the heart of Bronte Village sits a store that for the past ten years has become a woman's best friend. And for the woman who owns it, her clientele and staff have in turn become hers. Ten years ago, Anya Izakowski opened Goodnight, Goodmorning, an upscale lingerie boutique, to not only fulfill a niche in the market but to create a job for herself doing something she loved. In a few short months, her boutique flourished and Anya says the business exceeds all her expectations. After one year, Goodnight Goodmorning was a finalist in the `New Business of the Year' category, in The Oakville Awards for Business Excellence. "When I first opened, it affected my life in so many ways," she says. "It was wonderful ­ it still is. It combined all my training of fashion, arts and business into one very fulfilling, creative opportunity." Since she had experience in fashion advising, Anya knew that to feel fully beautiful, you need to start with well-fitted undergarments. "You want to feel good when you put your outfits on," she says. "A quality bra can make you look 20 lbs. lighter!" For ten years now, Anya has ensured that her customers have the utmost in quality and comfort. "When customers come to my store, I take care of them. I don't just measure to fit a bra, I look at the whole body type.Then I know how to balance their look, how to make them comfortable. When you're comfortable, you're confident." Anya has built a loyal following of clients and staff who think the world of her. "When I lost my daughter, Magdalena, three years ago, I was thinking about closing the store," Anya explains, "but my staff, my customers, my friends, were there for me and still are. They helped me go through the most difficult time of my life." Indeed, that philosophy extends to what Anya also does in the community. "We always give to charity, especially women's organizations," she says. "For example, every Christmas I give nice pyjamas to women in shelters where they have run to escape abuse. Everyone thinks of the kids at Christmas but people forget there are mommies too." Anya's desire to help has also led her to explore new products and services for her store. For instance, she recently trained to specialize in prosthetics and fit CELEBRATES 10 From the dedicated staff... "I was in lingerie sales for 20 years in Portugal, selling bras and swimwear and where I received my training in bra fitting. Good Night Good Morning was a natural fit for me and for six years I have been very fortunate to be working with this amazing woman doing something I love." - Ana-Maria Years in Oakville! "Working with Anya has made me realize just how important it is to have a bra fit properly and be comfortable. It truly does make you feel beautiful, as we all deserve to feel!" bras for women who have had mastectomies. Clients telling her they couldn't find bathing suits that fit led her to France and New York to solve the problem. Today, some of Anya's best selling items are cup-fitted bathing suits her clients love. Her store is also well known for the greatest selection in the area of Tshirt bras, including a revolutionary `healthy bra' which never feels hot. When asked the secret to her success, she says: know what you're doing; love what you're doing and always look to improve. And with that philosophy and loyal clientele, there's no doubt Goodnight, Goodmorning, will be around another ten years. - Lorna "From the minute I started here, I was made to feel like a part of the team. The people here are so warm and friendly and so very professional. I'm looking forward to learning as much as I can. I've been trained by Anya, I understand she's the best!" - Mary 10 Great years Selling Chantelle in Oakville swimwhear · beachwear · footwear · accessories · sizes a-f CONGRATULATIONS ON 10 GREAT YEARS! Spring Collection New Arrivals Gift with Purchase April 15-20 Chance to Win a Chantelle Bra Available at 100 Bronte Road, Unit #3, Oakville South of Lakeshore Road 905-847-1512 · www.goodnightgoodmorning.ca Voted Best Lingerie Store for the last 10 years ure. ing Expert. Petite to Full Fig Bra Fitt Happy 10th Anniversary to Good Night Good Morning 20% OFF Diva izes Swimwear 22 April 16-20 100 Bronte Road, Unit #3, Oakville South of Lakeshore Road 905-847-1512 · www.goodnightgoodmorning.ca Voted Best Lingerie Store for the last 10 years 100 Bronte Road, Unit #3, Oakville 905-847-1512 South of Lakeshore Road www.goodnightgoodmorning.ca Voted Best Lingerie Store for the last 10 years