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7 · OAKVILLE BEAVER Friday, August 21, 2009 Smoking in movies tied to rise in young smokers: Region From the debonair cigarette holders used by Audrey Hepburn's Holly Golightly to the dangling from the lips cigarettes of Humphrey Bogart's Rick Blaine, there has been no shortage of iconic smokers in cinema. However, according to Halton Region's health department, images of smoking in movies -- especially absent visuals of the real, harmful impact of tobacco use -- are tied to an increase in young smokers. The department -- along with other health units in the central west region of Ontario -- has joined a regional social marketing campaign dubbed `Don't Be A Target!' to educate the public about that correlation and encourage them to take action via the website www.youthtarget.ca. "When youth see their favourite celebrity smoking on the big screen, they are 16 times more likely to have positive attitudes about smoking in the future," Halton Medical Officer of Health Dr. Bob Nosal said in a media release. The health department highlighted recent studies by the U.S. National Cancer Institute and the World Health Organization (WHO) that conclude the relationship exists. The WHO report, SmokeFree Movies: From Evidence to Action, cites studies that show "When youth see their favourite celebrity smoking on the big screen, they are 16 times more likely to have positive attitudes about smoking in the future." Dr. Bob Nosal, Halton medical officer of health movies and notes whether they include images that promote smoking, show smoking with negative consequences, or are smoke free. Its website www.smokefreemovies.ucsf.edu attaches a rating of `Promotes Smoking' to the current release Harry Potter and the Half-Blood Prince, for instance. Halton Region is distributing posters and information cards to local youth venues in the area, and will show a short video clip on the issue at two Oakville youth centres, Encore Oakville Cinemas "smoking in movies misleads youth into thinking that tobacco use is normal, acceptable, socially beneficial and more common than it really is," according to a June 1 media release from the organization. "The report recommends that all future movies with scenes of smoking should be given an adult rating, with the possible exception of movies that reflect the dangers of tobacco use or that depict smoking by a historical figure who smoked," according to WHO. Halton Region isn't in charge of setting movie ratings. Its campaign is focused on encouraging youths and adults to educate themselves about the relationship between smoking images in movies and the increase in young smokers. The website for the campaign includes a link to the University of California, San Francisco's website Smoke-Free Movies, which analyzes current OAKVILLE TOYOTA Car Show Weekend 2nd Annual A and other venues such as outdoor family movie nights. "Evidence shows that seeing an anti-tobacco message prior to watching a movie with smoking in it will neutralize the negative effect," states the Region's press release. SATURDAY, AUGUST 22 · 9-6 Take advantage of our best cylinder pumping deals of the year. HUGE DISCOUNTS ON ALL IN 2009 Prius $3000 CASHPURCHASE INCENTIVE PLUS SAVE BIG AT THE PUMPS PLUS VEHICLES. STOCK $1000 = SAVE UP TO DEALER CASH PURCHASE INCENTIVE $6000 APR HWY 4.2L/100KM (67 MPG) CITY 4.0L/100KM (71 MPG) Door prizes, gifts for the kids & more. RAIN OR SHINE ENJOY OUR 90+ INDOOR SHOWROOM! surprise giveaways, 0 0 % % New 2010 Corolla CE LEASEFOR $ APR PURCHASE FINANCINGFOR 36MONTHS 155 @ 3.9% per month for 60 months with $2060 down. MSRP STARTING FROM $ 15,260 HWY 5.6L/100KM (50 MPG) CITY 7.4L/100KM (38 MPG) New 2010 Matrix LEASEFOR $ APR PURCHASE FINANCINGFOR 36MONTHS 179 @ 3.9% per month for 60 months with $2300 down. APR MSRP STARTING FROM $ 16,440 HWY 6.2L/100KM (46 MPG) CITY 7.8L/100KM (36 MPG) SUNDAY, AUGUST 23 · 10-2 Mayor supports Oakville MPP Continued from page 6 inject themselves into the process, but their partisan attacks on MPP Flynn will not help our community to prevail -- they are more likely to sabotage our fight. Over the years, Mr. Flynn has placed the health and environmental concerns of his community as a priority. For 24 consecutive years, Mr. Flynn has received the support and trust of the community and his record demonstrates that there is no better person to have at Queen's Park fighting for the people of Oakville. At the rally last month, MPP Flynn's role was applauded heartily when I explained it in my speech. As mayor, I regret the cheap and divisive partisan attacks in last week's letter that will weaken our effort and reduce our chances of success. OAKVILLE MAYOR ROB BURTON DJ · BBQ · REFRESHMENTS · DOOR PRIZES · GIVEAWAYS Car Show Police make community safer Over $1000 In Cash & Prizes Cash Purchase Incentive on 2009 Prius/2009 Camry Hybrid and $1,000 Dealer Cash Purchase Incentive on 2009 Prius is available for all Toyota retail customers except customers who lease or purchase finance through Toyota Financial Services at a special rate of interest offered by Toyota as part of a low rate interest program. All advertised lease and finance rates are special rates. Offer valid to retail customers (excluding fleet sales) o f new and unregistered 2009 Prius/2009 Camry Hybrid when purchased from an Ontario Toyota dealership . $1,000 Dealer Cash Purchase Incentive is at the discretion of the Dealer. Vehicle must be purchase d, registered and delivered by July 31, 2009. Quantities of certain vehicles are limited and dealer trade may be required. Dealer trade availability may also be limited and will vary by model. Offer ends Aug 31, 2009. Offer is subject to change without notice. See your Toyota dealer for details. You may be eligible for the Provincial Vehicles Powered By Alternative Fuels Refund Program. For more details on the Vehicles Powered By Alternative Fuels Refund Program, visit www.rev.gov.on.c a/english/refund/vpaf/. Prius are Canada's #1 and #2 selling Hybrid vehicles respectively according to R.L. Polk & Co. Based upon a Reader's Digest Harris Decima January 2009 consumer survey of 1500 Canadians. ¥*Limited time lease and finance offers available from Toyota Financial Services on approved credit. License, registration, PPSA, insurance, applicable fees and taxes are extra. MSRP of a new 2009 Yaris Hatchback (Model JT923MA), 2010 Corolla (Model BU42EMA), 2010 Matrix (Model KU4EEMA), and 2009 RAV4 (Model ZE33VPA) is $13,620/ $15,260/$16,440/$24,295 plus freight and PDE of $1,280/$1,320/$1,320/$1,490. Tax for fuel conservation is $75 for Matrix. ¥0%/0%/0%/0% finance APR equals $379/$424/$457/$675 per month for 36/36/36/36 months. Cost of borrowing is $0/$0/$0/$0 for a total obligation of $13,620/$15,260/$16,440/$24,295. 3.9%/3.9% lease APR for 60/48 months on a new 2009 Yaris Hatchback (Model JT923MA) and 2010 Corolla (Model BU42EMA). When you apply the $250/$500 cash back equivalent offer, monthly payment is $135/$15 5 with a $2,080/$2,060 down payment or trade equivalent, and fi rst monthly payment due at lease inception plus freight and PDE of $1,280/$1,320. Total lease obligation is $10,206/$9,479 plus freight and PDE. Based on a maximum of 120,000/96,000 KMS. Additional KM charge of $.07/$.07 for excess kilometres if applicable. *3.9%/ 4.9% lease APR for 48/48 months on a new 2010 Matrix (Model KU4EEMA) and 2009 RAV4 (Model ZE33VPA). Monthly payment is $175/$256 wit h a $2,300/$3503 down payment or trade equivalent, and first monthly payment due at lease inception plus freight and PDE of $1,320/$1,490. Total lease obligation is $10,720/$16,163 plus freight and P DE. Based on a maximum of 96,000/96,000 KMS. Additional KM charge of $.07/$.10 for excess kilometres if applicable. Offers valid until Aug 31, 2009 and are subject to change without notice. Please see Oakville Toyota for full details. Continued from page 6 cers actually risk their lives so that the rest of us can live securely and comfortably. Can you say the same for yourself? We are fortunate that Oakville is a very safe place to live, especially when we see the way things are going in the neighbouring cities to the east. We have the courageous and hard-working officers of the Halton Police Service to thank for that, if not for them, Oakville might not be such a safe place to raise a family. So shame on you, Oakville Beaver, for suggesting that we should be upset that the city dares to reward police officers for doing a job I doubt most of us would, or could, do. MICHAEL SCHMIDT VISIT OAKVILLETOYOTA.CA FOR DETAILS AND REGISTRATION Free Spectator Parking & Admission BRONTE RD WYECROFT www.oakvilletoyota.ca email: sales@oakvilletoyota.ca 2375 Wyecroft Road Oakville 905 842 8400 SPEERS Rd. 3RD LINE 4TH LINE oakville QEW