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Groms is a part of a revolution called the youth movement At Groms we're part of a revolution called the youth movement Do you have a certain child in your life that cant get enough of the skateboard- ing and snowboarding scene? If you do, you like many other frustrated parents are at a loss when looking for clothing and sports equipment designed for children. This is where downtown Oakvilles newest store, Groms comes in. Grom is a term used to describe a surfer/skater/snowboarder under the age of 16. The word was originally used to describe young surfers, but has since become an accepted term for all young 301 robinson street, oakville 905.845.1911 brazilian blowout The newest and most innovative professional smoothing treatment in the world. Smooth, healthy, frizz free hair with radiant shine! No damage. No harsh chemicals. Results last up to 12 weeks! A t e l i e rsalon CERTIFIED SALON participants in the action sports industry. The store offers such well-known brands as Roxy, Quiksilver, Billabong, Hurley and Volcom in sizes rang- ing from infant to 16 for both boys and girls. We have everything from hoodies, tees, flannels, jeans, hats, backpacks, outerwear and shoes just in time for back to school, owner Lauren Harrington says. The original Groms was born in Simcoe, ON in May 2009 and is the kid brother of Harrys an adult version of the surf/ skate/ snowboard shop. We saw a need for a similar store exclusively for youth and had an over- whelming response when we opened our first location, she explains. Were really seeing the youth movement grow and thought the Oakville demographic of young families would be perfect for us. Having grown up with the brands herself and now buying similar clothes for her two kids, Lauren com- pletely understands parents frustrations. There really isnt a store like this in Canada, Lauren explains. Before we were forced to order online or to shop in the US. For those who are new to the action sport industry, you can rest assured that the friendly and knowledge- able staff at Groms will help make your shopping expe- rience as simple as possible. In the coming months Groms will be hosting snow- boarding trips to Glen Eden as well as skateboard after school programs and summer camps to help interested kids reach their potential. For more information about Groms, the products that they offer and about their Grom of the Year con- test call 905-842-GROM(4766), visit www.grom.ca or stop by this weekend for their grand opening at 338 Lakeshore Road East. 33 Friday , A ugust 27, 2010 O A KVILLE BEA V ER w w w .o akvillebeaver .co m To advertise in Downtown This Week call Rob 905-845-3824 x236