The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

www.insideHALTON.com | OAKVILLE BEAVER | Thursday, October 27, 2016 | 32 The importance of effective communication for advisers Dollars & E Sense f ciency is becoming more important in a world that tries to do more in less time. Gone are the days when snail mail and the telephone ruled. Today, digital technology and social media aim to improve communications. The Putnam Investments Social Advisor Study completed in the U.S. is one of the largest surveys for nancial advisers, and monitors the progress of the social media usage. In its 2016 report, it stated LinkedIn, Facebook, and Twitter are surging forward as signi cant communication platforms. The study found 85 per cent of nancial advisers actively used social media in their daily work. This is an increase from 75 per cent in 2014. Over half the advisers surveyed reported social media improved their ef ciency a great deal. As technology continues to nd, and expand, on new ways of communicating, my observation of its use is two-fold. First, communication is faster and that is a good thing. The second issue is whether the communication is effective. The concept of effective communication is easy to understand, but at times dif cult to implement. Faster is efcient, but the true value is in the quality Guest Contributor Peter Watson of the communication, not necessarily its speed. We are still just humans communicating with other humans. Receiving nancial advice is one of the most important types of communication there is. Industry training and knowledge make nancial advisers able to do their job. Great communication skills allow them to excel at it. In our capitalistic society, our lifestyle is possible because of our ability to purchase the goods and services we want. In that sense, money does make the world go a] round. A failure to communicate with your nancial adviser, or vice-versa, could result in a failure to manage your money well. Good communication is critical. Speed up the technology, but slow down and focus on see Real on p.33 Can a clutch of endangered piping plovers in Wasaga Beach help build trust with your customers? You bet. Why? It's local news, and local matters. 88% of people say they trust advertisements in Metroland's community news properties, making us the most trusted source of advertising. Build deeper connections with your customers today, at www.metroland.com/local-marketing MOST TRUSTED SOURCE OF ADVERTISING *Metroland distribution area. Source: BrandSpark International Survey 2016. Story credit: simcoe.com