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19| O akville B eaver | T hursday,A ugust 2,2018 insidehalton.com University hearing study seeks participants. ConnectHearing,withhearing researcher Professor Kathy Pichora-Fuller at the University of Toronto, seeks participants whoareover50yearsof age andhavenever worn hearing aids for a hearing study investigating factors that can influence better hearing. All participants will have a hearing test provided at no charge and if appropriate, the clinician may discuss hearing rehabilitation options including hearing aids. Qualifying participants may also receive a demo of the latestmay also receive a demo of the latestma hearing technology. The data collected from this study will be used to further our understanding of hearing loss and improve life-changinghearinghealthcare across Canada. Why participate in the hearing study?Why participate in the hearing study?Wh Hearing problems typically result from damage to the ear and researchers have spent decades trying to understand the biology behind hearing loss. More importantly, researchers now realize theimportantly, researchers now realize theimportantly need to better understand how hearing loss affects your everyday life*. In this new hearing study, Professor Pichora-Fuller and her team are trying to find out how people learn to live with hearing loss and hownewsolutions couldhelp thesepeople take action sooner and live lifemore fully. It is estimated that 46% of people aged 45 to 87have somedegreeof hearing loss1, butmost donot seek treatment right away. In fact, the average person with hearing losswillwait tenyearsbefore seekinghelp2. This is because at the beginning stages of hearing losspeopleoftenfind they can"get by"without help, however as the problem worsens this becomes increasinglyharder todo. For somepeople this loss of clarity is onlyaproblematnoisy restaurantsor in theonlyaproblematnoisy restaurantsor in theonl car, but for others it makes listening a struggle throughout the entire day. By studying people who have difficulty hearing in noise or with television, we hope to identify key factors impacting these difficulties and further understand their influence on the treatment process. * Pichora-Fuller, M. K. (2016). How social psychological factors may modulate auditory and cognitive functioning during listening. Ear and Hearing, 37, 92S-100S. † Study participants must be over 50 years of age and have never worn hearing aids. No fees and no purchase necessary. Registered under the College of Speech and Hearing Health Professionals of BC. VAC, WCB accepted. 1. Cruickshanks, K. L., Wiley, T. L., Tweed, T. S., Klein, B. E. K., Klein, R, Mares-Perlman, J. A., & Nondahl, D. M. (1998). Prevalence of Hearing Loss in Older Adults in Beaver Dam,Wisconsin: The Epidemiology of Hearing Loss Study. Am. J. Epidemiol. 148 (9), 879-886. 2. National Institutes of Health. (2010). If you are over 50 years of age and have never worn hearing aids, you can register to be a part of this new hearing study† by calling: 1.888.242.4892 or visiting connecthearing.ca/hearing-study. WWW.SPOTLESSDRYCLEANERS.COM FOR A LOCATION NEAR YOU, CALL 905.333.6210 OR VISIT OUR WEBSITE ASK ABOUT OUR REWARDS PROGRAM POWERED BY: † EXP. 07/31/2018 SOME RESTRICTIONS APPLY $5.00OFF DRY CLEANING ORDERS OVER $30 † EXP. 07/31/2018 SOME RESTRICTIONS APPLY 10%OFF DRESSES WARM UP TO THIS SEASON'S SAVINGS 1011 UPPER MIDDLE ROAD | 2525 PRINCE MICHAEL DRIVE | 3420 REBECCA STREET federal government is put-federal government is put-f ting programs in place to support businesses and workers already impacted by the U.S. tariffs. Last month, the federal government announced up to $2 billion in financial aid to help the steel and alumi- num industries. The money will help companies prepare to ex- port their products to other markets, help businesses take advantage of recently signed trade agreements with the European Union and Asia, and help the in- dustries become more in- novative. The funding will also go toward skills and job train- ing and toward placing safeguards on specific products. Damoff is also hoping the United States will feel Canada's retaliatory tariffs. "If you look at the prod- ucts we put tariffs on, it is a very targeted list. The gov- ernment spent a lot of time looking at where we do a lot of trade in particular states ... Something like ketchup, in certain states, that is a big export to Cana- da and we can actually pro- duce it here in Canada," she said. "They also looked at states where there are very influential Republicans who will be impacted. When I looked at the tariffs list, I saw gherkins and wondered why that was there. It comes from the state of an influential Re- publican. They looked at Speaker Paul Ryan and what is the biggest export moving their production from the United States tofrom the United States tof Canada," said Damoff. "So wherever that work was being done in the past in the United States, those people are being impact- ed." ny recently announced it would begin bottling its product in Canada. "They had been sending it down to the states to do it. Now they've contracted with a Toronto company, and so they are actually from his state to Canada."from his state to Canada."f Damoff said the United States is also being hit with unintended consequences from the tariffs.from the tariffs.f She pointed to French's ketchup in Leamington, Ontario, noting the compa- NEWS Many in the auto sector, including Ford, are waiting to see if U.S. President Donald Trump makes good on his threat to hit the Canadian auto industry with tariffs. Metroland file photo Continued from page 18