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De You have to have tact, to be able to ask a customer who may be timid the proper questions; it takes gentleâ€" ness, to be able to guide a customer through problem situations; and it takes skill, to be able to fit delicate clothing properly and flatteringly. "An independent lingerie store has to be more professional, more skillâ€" ful, and provide more service," she noted recently. "You have to provide as much or as little attention as the customer needs. Listening skills are Erika Reisenberger, manager and owner with her husband Peter of the new Reynolds Street lingerie bouâ€" tique The Inside Story, has those qualities in abundance. She and her husband, natives of Vienna, Austria, have been in the business for 10 years and have made a study of the specialty clothing they sell and the people who buy them. Erika makes it a point of making everyone who comes through her door feel comfortâ€" able. very important. â€" The store opened on Friday, Nov. 19 and Erika already has a few testiâ€" monials to pass along. Her line of highâ€"quality, reasonably priced clothâ€" ing has already impressed one cusâ€" tomer so much that the person came in three days in a row to make purâ€" chases! Lingerie can be divided into dayâ€" wear and nightwear, with daywear consisting mainly of "foundation" articles of clothing â€" bras, panties, camisoles, bustiers and slips â€" and nightwear being pyjamas, nightâ€" gowns, housecoats and other more adventurous items. The Reisenbergers have made it their practice to provide a good variety of designs and materials, with some of the familiar brand names such as Triumph, Linda and Olga suppleâ€" mented by harderâ€"toâ€"find makes such as Chantelle, Caulfeild and Unmentionables. The Lejaby brand of bras has proved to be extremely popular at the other lingerie stores run by the Reisenbergers. A wide range of luxurious materials such as silk, satin and lace along with cotton, terry and flannel make the store a sensuous as well as a sensible place to shop. She‘s got the Inside Story on lingerie Women, obviously, do the vas majority of the shopping at lingerie stores, but at gertain times of the years â€" Valentine‘s Day and jus before Christmas â€" the men come i1 floods. Already, Erika noted, ther have been a number of males wh have come in and said they are "jus looking". They typically will mak their purchases of camisoles an: other dainty items in the final day before Christmas. _ The Inside Story sugge: take down the details of the ners‘ measurements before s â€" and they even supply a li with the right questions. "T thing is to make them feel : said Erika. Statistics have shown that women don‘t wear the proper s undergarments, Erika noted. * where tact comes in," she said. have to convince them to trust v Happy HMob Unique children‘s clothing designed in Oakville, is pleased to present our HOLIDAY LINE ... Frosty Funwear & Sheep & Stars Loungewear. Our Mix ‘n Match concept is designed to fit children 6 months â€" 8 yrs. of age. Make this a WEEBODIE HOLIDAY for your family & friends. t takes certain subtle qualities to run a successful lingerie store Fost] Advertising profiles by Don Wall WEEBODIES 00 WEEBODIES 8A 4Aâ€" 1823 oba # iY %}\r fm« Weebodic. per Size KC Erika Reisenberger offers tact and good advice the person will come back." The Reisenbergers chose their location at 107 Reynolds Street, just north of Lakeshore, after much research and pounding of the paveâ€" ment by Peter. They love the downâ€" town Oakville atmosphere, and fortuâ€" itously. they find themselves located #.. 1 FEMININE AND FANCY LINGERIE SAYS "I LOVE YOU BEST" P , Nlodgs than a few people were sipping a cof they couldn‘t resist v And as one fre would want 1 Revnolds Stree Come In For Your Free Gift With Purchase 1HE GIF1: Feminnmity and comfort lI;(-rfeflly combined and so affordable! Silks and THE GIFT: F Satins, it‘s all here to bring joy to that special person to say "I f:we \’t)):n' 107 REYNOLDS STREET (Off Lakeshore Rd. E.) Mon., Tues., Wed., Sat. 10 Thurs. & Friday 10 to 8 Sunday 12 to 5 The 1115*«‘{‘ ob Where To Find It: ittest come Dack again & Inside Story is Ix 845â€"1210 VIS 84 Sat. 10 to 6 THE OAKVILLE BEAVER FREE CUT & BLOW DRY WITH PERM COLOR OR HILâ€"LITES fine furniture, furnishings, interior design & custom framing .A 4 fl{g 2 f '4“ \% "\ I j ‘ k 42y i6 ¢ ' he .,’N h ) : > %, 5 > 'P, Te 4 p Jim, Debbie and Mike wish to extend a warm invitation to you to drop in and partake in some Christmas cheer! 90 Reynolds Street Oakville, Ontario Tel. (9035) 842â€"2636 ECAQINOS VUOLC, J JY from Helen, Joe & Mike 83 REYNOLDS STREET OAKVILLE 844â€"2504 By appt. only with Katheryn & Sue Expires Dec. 30/93 C/e yan/ WALLS /;r â€"â€" i “\"s 2 ) ‘ _ azr eb on BOOK NOW FOR YOUR CUSTOM DESIGNED OUTFIT FOR CHRISTMAS GIFT CERTIFICATES â€"_â€"_â€" AVAILABLE NEW STOCK OF DUFFLE AND YUKON FLEECE Honciph [ evigntâ€" V\]'Wm‘kshop AUTHORIZED DEALER 593 Argus Rd., Oakville 844â€"9113 )â€" MacPhee ANNIVERSARY SALE STOREWIDE 21 : % @ YRA . Open Sundays 12â€"4 From Dec. 2 open nightly Remember #Â¥libnight #Â¥lagic FRIDAY, DECEMBER 10th 9:30 to Midnight fPic@a fcro[[ off our Christmas Tree and ;\ ‘ /\ ' 100/0 20% k s 30% OFF %3. _ (00P LUCK Excluding some evening & cruisewear Sizes 4â€"20 ~\‘/ .?/gfi lE . . HARRISONS /AF QAKUILLE Hours starting Dec. 13. Open evenings ‘til 8 p.m Sundays noon to 4 p.m. 10 DAYS ONLY 249â€"251 Lakeshore Rd. E. 844â€"1444 30% TO 50% OFF at Lakeshore Rd. E 8§44â€"2510 Reynolds St TOWNHOUSE FASHIONS Sale Runs Dec. 10thâ€"Dec. 24th 23