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10 - The Oakville Beaver Weekend, Saturday April 5, 2008 www.oakvillebeaver.com Ford hopes for sales boost from Eco Boost By David Lea OAKVILLE BEAVER STAFF Analysts are expecting a downturn in sales for Ford Canada in 2008, but it hasn't happened yet and the auto giant's new president aims to keep it that way. In the face of great challenges from strong international competition, a high Canadian dollar and a weak U.S. economy, Ford of Canada President Barry Engle used his first Oakville public appearance, since taking over from Bill Osborne Feb. 1, to liken Ford's situation to the flight of a chicken. "Those of you who have seen a chicken fly will understand this analogy and it's probably a pretty good way to describe how we feel about the industry right now," said Engle during the Mayor's Business Breakfast Thursday. Bra-fitting expert Petite to Full Figure Cups A-K "It's too early to know if sales are going to continue on their upward flight and reach new heights, or if sales are going to follow the flight of the chicken where it runs, flies and picks up speed for a little while, but then falls to the ground." Before the crowd of around 200 people, Engle noted that success in the coming months will be determined by Ford's product line and, in particular, by the ability of the company to give the consumer what they want. Engle said this includes vehicles that are safer, more fuel efficient and more environmentally friendly. "Right now, in the marketplace, people are really concerned about environmental issues, as are we. One of the exciting developments we've had in the environmental department is something we call Eco Boost," said Engle. Ford of Canada President Barry Engle "This is a new technology that combines the benefits of gas-turbo technology with the right injections to deliver up to 20 per cent better fuel economy, and up to 15 per cent fewer CO2 emissions. We're able to do this CLIP & SAVE while at the same time improving the performance of the vehicle." Another important feature of Eco Boost is that it is cheaper than hybrid technology and can be placed in a variety of vehicles, which means more Canadians will have access to it. "Canadian buyers are very practical. They want to buy the vehicles that fit their lives and their needs and we're able to put this technology in pick-up trucks, SUVs, luxury sedans, whatever it is that they want," said Engle. Besides offering this technology in new cars, like their Lincoln MKS, Ford is also renewing its commitment to the production of crossover vehicles, which Engle described as the fastest growing segment of the automobile industry. The crossover vehicle combines the space of an SUV with the handling and See Groundbreaking page 11 C O UP O N CLIP & SAVE! PUT ON YOUR FRIDGE! FREE FAMILY PASS! The Oakville RE EP AR KIN G F Proudly produced by Jenkins Show Productions Oakville Lifestyle Home Show, April 11, 12, 13 at the Glen Abbey Recreation Centre, 1415 Third Line just north of the Q.E.W. ENTER TO WIN One of four 2,000 lb bags of rich gardening soil. Delivered to your driveway courtesy of Green Horizons You Will See: · hundreds of new products & services for your home · terrific, one time Home Show specials · lots of prizes & free draws · a great family outing! · local, reliable companies Regular Admission $3 Prima Bra Fi tting Days · April 10 1, 12 ,1 Donna & Ma rie Jo Gift with Purchase 200 Patio Sets, 50 Seating Sets, Umbrellas, Tables, Chairs s HUNDREDS 15,000 PL ANTERS, OF DIFFERENT 1 M I L L I O N CA N D L E S STYLES & COLOURS 15,000 PLANTERS Don't Miss This Sale 4 Million Must be Sold 7 pc STYLES Patio Set AVAILABLE $ MANY OF CANDLES 399 99 Friday's ad incorrectly labeled price on this item only 12 Votives Scented Reg $999 NOW $ 200 Chance to win a Marie Jo set Voted Best Lingerie Store for the last 10 years ASSORTED PLANTERS 80% off 24 Tea Lights Scented 50¢ 4 pc Conversation Set 25 Bagged Tea Lights or 9 Floating Candles $ 329 99 2 FOR$100 100 Bronte Road, Unit #3, Oakville 905-847-1512 South of Lakeshore Road www.goodnightgoodmorning.ca 130 North Queen, Etobicoke W ATCH FOR SIGNS Open 7 Days 9am to 6pm www.oakvillebeaver.com Chance to win a Prima Donna Bra Children 12 & under FREE SHOW HOURS: Friday 1 p.m. to 9 p.m.; Saturday 11 a.m. to 5 p.m.; Sunday 11 a.m. to 5 p.m. OBA09 sunrooms, decks, blinds, air conditions, garage doors, countertops, artwork, awnings, shutters, replacement windows & doors, builders, renovators, deck refinishers, water purifiers, cookware, resorts, furniture, painters, flooring, plus much more! This Pass will allow your family FREE admission (2 adults and 2 children) to the You Will See: