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22 - The Oakville Beaver, Wednesday May 14, 2008 www.oakvillebeaver.com Mazda wins award for diesel research Mazda has announced that it will receive the Outstanding Technical Paper Award 2008 at the prestigious 58th Annual Society of Automotive Engineers of Japan (SAEJ) awards ceremony to be held in May. Mazda will be honoured for its indepth analysis of the combustion mechanism of catalysts in diesel particulate filters. Mazda has been conducting research into combustion mechanisms to eliminate particulate matter, mainly soot, and from diesel engine exhaust emissions. The Hiroshima-based company developed an original analytical method, which demonstrated that the oxygen exchange characteristics of catalysts play an important role in accelerating the combustion of particulate matter. The 2008 SAEJ award will be Mazda's fourth honour from the society in recent years. Mazda's research work will aid development of highly efficient diesel particulate filters (DPF) in the future. Additionally, the newly developed analytical method can be applied not only to automobile diesel engines, but also to general-purpose diesel engines. The award recognizes these achievements, which provide tangible development guidelines for a wide range of future diesel engine technologies. Mazda will leverage its new analytical method to find ways of accelerating particulate matter combustion in order to significantly reduce exhaust-processing times. By developing this technology, Mazda intends to cut the fuel consumption of future models and achieve cleaner exhaust emissions, together with reduced CO2 output. OAKVILLE HONDA 500 Iroquois Shore Rd., Oakville 1-800-915-0430