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www.oakvillebeaver.com The Oakville Beaver Weekend, Saturday December 13, 2008 - 21 Smoking is not cool T obacco remains the number one cause of preventable death in Canada. According to Statistics Canada, just over 18 per cent of Halton residents identify themselves as smokers. In Halton, 17 per cent of 15 to 19-year-old teenaged girls and 18 per cent of boys the same age smoke (2005 Centre for Chronic Disease Prevention and Control). Smoking in movies adds to the number of smokers. Did you know smoking occurs on film more frequently than in everyday life? Non-smoking teens whose favourite stars smoke on screen are 16 times more likely to develop positive feelings toward smoking. Smoking in movies triples the chance that youths will smoke. Tobacco companies use multiple tactics to promote their products, including the Hollywood movie industry. Canadian laws do not prevent smoking in movies -- the Tobacco Act does not include tobacco products or brands depicted in film as long as the tobacco company is not paying for the placement. On-screen tobacco use makes tobacco use look normal and acceptable. Health Canada and other agencies are trying to "denormalize" tobacco use. De-normalization is a reversal of the practice used by the tobacco industry to present itself as a legitimate, normal industry that markets a legitimate, normal product. Consider the following facts from Physicians for a movies: · Crave (or the Halton Youth Action Alliance) is a group of 20 youths employed by the Halton Region Health Department. Funded through the Smoke-Free Ontario Strategy, the Crave team educates youths about the truth of the tobacco industry and its manipulative marketing tactics. Crave organized a SmokeFree Movie event on World No Tobacco Day 2008. Visit www.cravethetruth.ca<file:// www.cravethetruth.ca. · High School Tobacco Action Grants Program: The Ontario Ministry of Health Promotion offers project funding to engage high school students in tobacco control activities. The grants program provides schools with grants of up to $1,000 to support students to take action to prevent and reduce tobacco use among their peers. · The Halton Student Film Festival: The Halton Student Film Festival is open to all current Halton District School Board (HDSB) Secondary or Elementary students. To raise awareness of the issue of smoking in movies, an additional tobacco-related category has been added. The theme is de-normalizing tobacco and smoking. For more information contact Halton Region at 905-825-6000, toll free 1866-442-5866, TTY 905-8279833 or visit Halton Region's website, at www.halton.ca. -- Health Notes is prepared by staff of the Halton Region Health Department Celebrating success Smoke-Free Canada ( w w w . s m o k e free.ca<file://www.smokefree.ca>): · Major movie characters are three times more likely to smoke than people in real life. · Two-thirds of all major children's animated films include the use of tobacco and alcohol. · Rebellion, sexiness, celebration, wealth, power and being "cool" are all common messages associated with smoking in movies. · These are the same messages the tobacco industry spends 18 million dollars daily to promote. · Actors who smoke are portrayed as glamorous. This sends a message to teens that tobacco use is a highly desirable activity. · Addiction, disease and death are often the end result of tobacco use for movie stars as well as anyone else. In real life, many stars who smoke recognize the harmful effects of tobacco use and try to quit, often several times. Here's what Halton Region is doing to raise awareness of the issue of smoking in LIESA KORTMANN / OAKVILLE BEAVER WHOLISTIC WOMEN'S FAIR: The second annual Wholistic Women's Fair held in early November, drew close to 300 participants. Bigger and better than ever, the fair raised $5,000 to be shared equally between Habitat for Humanity Halton and The Women's Centre Halton. Presenting and accepting the cheque are, from left, Melvina Walter of The Women's Centre, Kathrin Delutis of Habitat for Humanity, fair organizer Angela Borgeest of Alliance Healthcare, and Dr. Brian Huggins and Dr Jenna Davis, both of Alliance Healthcare. Missing from the photo is France Fournier of Whole Foods Market and Maral Duckworth of Renew Life. Have you looked at your child's feet lately? · Sore Feet · Funny Walk · Orthotics · Tired Feet · Warts · Ingrown Nails TREATING FEET ALL AGES 0-10 NO REFERRALS NECESSARY SATURDAY APPOINTMENTS AVAILABL Chiropody is for more than you think. Dr. Jenna Davis Dr. Jenna Davis Family Chiropractor/ Acupuncturist Alliance Healthcare Professionals KNEE, HEEL & ARCH PAIN ARE TREATABLE! Understanding the source of your foot and knee pain could lead to permanent relief. Book a consultation today! SALIMA KASSAM REG. CHIROPODIST 905.845.2291 Specializes in: · ADD/ADHD · Pediatrics · Headaches/Migraines · Pre and Postnatal Care · Naturally Turning Breech Babies · Fertility Issues ELISABETH HIBBERT Wellness care for the entire family! CHIROPRACTIC MOTHER'S MORNING OUT LISA HAYASHI Wellness, Health and Development Information for You and Your Family WITH DR. JENNA DAVIS FREE Monday, Dec. 15, 2008 10:30am to 11:30am EVERYONE WELCOME! FREE MONTHLY EVENT 905-845-2291 Please call Alliance Healthcare to reserve your spot! NEW LOCATION Free Parking in front of office We Treat: · Diabetic Foot Care · General Care · Custom Made Foot Orthotics FOOT CLINIC Hibbert & Associates 331 Sheddon Ave., Oakville 905.815.097 CHRISTINE BURTON · Baby Yoga · Developmental and cognitive activities · Meet other new parents · Postural and core strengthening exercises for parents · Health and wellness discussions P Covered by most insurance companies. 232 South Service Rd. E, Oakville, ON L6J 2X5 www.alliancehealthcare.ca 728 Burloak Drive 905-632-1414 www.footandhealthclinic.com