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DU i nc, W /\IS. V 1 O C J \ \ t ,K weunesuay /vpni % zuui Business To reach this section call 845-3824 Fax:337-5567 Timing stock markets simply a fool's game Should you time the stock market? My answer to that is a resounding no! The reason I do not believe in tim ing the market is that it does not work. And I disagree strongly with those who think that it does. Don't let the inability to predict market fluctuations deter you from investing, because stock markets can be very profitable in the long run. Furthermore, most Canadians need at least some market based investments to grow their assets to achieve their finan cial objectives. To get ready to invest in the stock markets, let's look at the past. Historic results will not necessarily repeat them selves; however, investment returns have shown some consistent patterns over the past 200 years. As you know, the stock market goes up and goes down but it is not the increases in the market that will cause you difficulties. If you are a long-term investor, mar ket declines should not be able to hurt you. Following every period o f decline, the stock market has recovered all of WATSON m b' x PETER Dollars & Sense the losses. The trick is not to panic and sell when the declines happen. It is that simple. So, what does all this mean? Investing in stocks is profitable over longer period of time. While you are investing, there will be periods the mar ket will decline and that can be hard to endure. Patience and a long-term approach are the two critical ingredients for suc cessful investing. Peter Watson, MBA, CFP, RFP is the president of Peter Watson Investments -- an Oakville firm specializing in retirement planning, RRSPs, and investment plan ning. He can be reached at 842-2100. Management restructuring at ZENON ZE N O N E n viron m en tal I n c . . \ B oard o f D irectors has approved changes to the m anagem ent structure that w ill im prove the com pany's oper ational effectiveness. John A. C oburn has been nam ed E xecutive Vice P re sid e n t o f International O perations and will assum e this role im m ediately. The change com es in light o f increasing international interest in Z E N O N 's pro prietary technology. C oburn's position w ill focus on stream lining Z E N O N 's business global ly, pulling together the com pany's foreign operations to better m anage and support its subsidaries overseas. Coburn is currently overseeing ZE N O N 's business in the M iddle East, where he has successfully com pleted restructuring the company. "T his w ill be an extension o f Mr. C oburn's current m andate," said A ndrew Benedek, C hairm an and C hief Executive O fficer o f ZENON. "We are confident that this m ove will create greater efficiencies at a tim e when Z E N O N 's global presence is on the rise." In addition, ZENON has nam ed Rafael Sim on as acting C hief O perating O fficer, effective im m ediately, replacing Jam es Russell who has left to pur sue other interests. Sim on will hold this position on an acting basis until a perm anent C hief O perating O fficer is selected. Sim on heads the com pany's m em brane m anufacturing division and has im plem ented significant im provem ents to Z E N O N 's production capability since assum ing the role o f Vice President, M em brane Products. Photo by Erin Riley Oliver's restaurant manager Bogdan Bor holds up the four diamond award presented to the Lakeshore Road restaurant by the Canadian Automobile Association last wee. The award recognizes O liver's for exceptional cuisine, excellent service and an elegant dinning atmosphere. CAA HONOURS RESTAURANT: Take the m odern im age & m anners quiz SHANNON SMITH Lasting Impressions Telling naughty from nice behaviour used to be so simple. Now the rules aren't so set. To find out whether your manners and personal package pass modem muster, why not take this simple quiz? The results may surprise you. 1. The impression or initial appearance (how you look and act) accounts for 49% of your total presentation? 2. When greeting a business associate, a man should wait for a woman to extend her hand first. 3. Make eye contact with a person until you know the colour o f their eyes. 4. Eating before a business cocktail party is considered a smart business move. 5. If you are a woman, it is not appropriate to tell a man you know his fly is open. Answers: 1. False. According to a study conducted by Professor Albert Mehribian of UCLA, 85% of all decisions are made with our eyes. It's true that humans think visually. 2. False. Today there is no "gender" difference in business. Whoever extends a hand first is perfectly correct. 3. True. Always give the other person as much eye contact as he can stand without it being a stare, A week for administrative professionals E m ployers are being asked to jo in th eir ex ecutive assistan ts and secretaries in c e le bratin g A d m in istra tiv e P ro fessio n a ls Week from A pril 22-28. The In te r n a tio n a l A s s o c ia tio n of A d m in istra tive P ro fessio n a ls (IA A P ) su g gests em ployers m ark the w eek by p ro v id in g train in g fo r th e ir ad m in istrativ e sta ff through sem inars, co n tin u in g ed u catio n or self-stu d y m aterials. A n o th er sugg estio n is to m ake a com m itm ent tow ard d eleg atin g re sp o n sib ili ties than b etter u tilize ad m in istrativ e p ro fe s sio n a ls' skills. T his y e a r's th em e of, `T h e P o w er o f T N T ...T ea m w o rk , N etw orking and T rain in g ' is d esigned to u tilize every m em b e r's c o m m itm ent, pro g ressiv e attitude and en th u si asm to m ove the asso ciatio n fo rw ard to acco m plish its goals o f providing in fo rm a tio n , e d u catio n and train in g , and setting stan dards o f ex cellen ce recognized by the b u si ness com m unity on a global p e rsp ectiv e ," said C an d y D a n ie ls, IA A P In te rn a tio n a l P resident. A d m in istrativ e pro fessio n als in C anada are co m prised o f 414 ,0 0 0 ex ecutive a ssis tants and secretaries plus 94,000 clerical supervisors. that is. 4. True. The point of a business cocktail party is business, making contacts, networking. Not eat ing and drinking. Do both sparingly. 5. False. It's obvious. If he is a stranger, it would be most embarrassing and uncomfortable. However, if you know this man, it would be per fectly acceptable to quietly mention it to him. To take the full quiz, and find out the why's and wherefore's, visit www.premiereimageintl.com or call 416-324-8955. Shannon Smith is president of Premiere Image International, offering training in image, presentation skills, manners, dining and international protocol. A special one hour critique `Tea with Shannon' and `Finishing Touches' for children are now available. HALTON REGION PUBLIC NOTICE CONSTRUCTION OF AN EASTBOUND, RIGHT-TURN LANE AT UPPER MIDDLE ROAD AT NINTH LINE/FORD DRIVE TOWN OF OAKVILLE, PR-1949 Notice is hereby given pursuant to Sections 297 and 300 o f the Municipal Act, R.S.O. 1990, Chapter M.45 as amended that the Council for the Regional Municipality o f Halton proposes at its meeting on Wednesday, May 23rd, 2001 at 9:30 a.m. to pass a by-law for the construction o f an eastbound, right-tum lane at Upper Middle Road at Ninth Line/Ford Drive, Town o f Oakville. Plans showing the proposed work may be inspected at the Planning & Public Works Department, Records Area, Halton Regional Centre, 1151 Bronte Road, Oakville. On Wednesday, May 16th, 2001 at 9:30 a.m. in the Halton Room at the Halton Regional Centre, 1151 Bronte Road, Oakville, Ontario, Council through its Planning and Public Works Committee will hear in person, or by his/her Counsel, any person who claims that his/her lands will be prejudicially affected by the said by-law and who applies to the Regional Clerk no later than Friday, May 4th, 2001 to be heard. For further information, please contact Mr. J. Choi, P.Eng., Manager, Design Services at extension 7610. From Oakville/Burlington/Milton: (905) 825-6000 Toll Free: 1-866-4HALTON (1-866442-5866) Canadian National looking for some safe communities Canadian National has donated $300,000 to the Safe Communities Foundation (SCF) , an organization that promotes healthy and safe job sites and communities across Canada. "Supporting the SCF is a natural fit for CN since safety is one o f our core values," said John Dalzell, C N 's vice-president of Risk Management, and a m ember of the SCF board of directors. "We have worked hard to earn our position as one of the safest Class 1 railroads in North America. Our safety programs cover investments in safety-related equipment, employee educa tion, participation in industry initiatives, and community involvement. The CN Police service has played an active role in Canadian communi ties for decades and we look forward to strength ening our community ties through our participa tion on local Safe Community committees." "We are delighted that CN, with its strong focus on safety, is contributing dollars as well as the expertise and involvement o f its police offi cers," said Paul Kells, vice-chair and SCF founder. "These contributions will go a long way to help us achieve our mission: making Canada the safest country in the world to live, leam, work and play." CN and the SCF are encouraging all Canadian communities to become safe communities. "A strong culture o f safety gives us all a sense of security and it also makes good business sense," said Kells. "According to the World Health Organization, for every dollar spent on being a safe community, society saves $40." Included in C N 's donation is an annual $25,000 CN Safe Community Fund that will be shared by safe communities that qualify to receive this incentive. Communities interested in becoming a Safe Community through the SCF program must sub mit a safety business plan. In order to be eligible for the Safe Community Fund, a community must feature rail safety components in its safety business plan. For more information, visit the SCF website at www.safecommunities.ca TINA AGNELLO REGIONAL CLERK www.regioa.haltaB.OB.ca