C2 - The Oakville Beaver, W ednesday N ovem ber 21, 2001 BESTWHEELS S ince assum ing lead er ship o f Ford Credit Canada in 1999, Peter Sinuita has helped guide the com pany into becom ing the industry leader in custom er satisfac tion. Ford Credit C anada's top ranking w as acknow ledged in the 2001 C anadian C o n su m er F inancing Satisfaction Study conducted by J.D . P ow er and Associates. The study noted: "For the third consecutive year, Ford C redit ranks highest in initial vehicle loan satisfaction (and) also ranks highest in initial auto lease satisfaction for the second year in a row." J.D . P ow er and A ssociates said the strong satisfac tion scores are attributable to Ford C redit's "ability to m eet custom er financing needs through com peti tive loan and lease ra te s.. .and effi cien tly guide its custom ers through the com pletion o f their loan or lease applications." F or its study, J.D. Pow er and A ssociates surveyed m ore than 6,000 Canadians w ho purchased or leased new or used 1998 to 2001 m odel-year vehicles from m any automakers. T he 5 0 -year-old S in u ita is quick to point out that Ford Credit C anada's successful ranking is a team effort that begins w hen a cus OAKVILLE F o rd C r e d it C a n a d a to p s in c u s to m e r s a tis fa c tio n tom er first sets foot in the deal ership. "One o f the things the w hole m anage m ent team has tried to focus on is m aking sure the dealer ship u n d er Peter Sinuita stands that it's an opportunity to build a solid relationship from day one w ith the buyers," said Sinuita. Equally im portant has been the follow -up w ork provided by the Ford Credit o f Canada Service Centre. H eadquartered in E dm onton, the bilingual custom er service and business operation is run by direc tor Evelyn Sanders. She attributed the strong survey results to her team 's . focus on responding to the needs o f cus tom ers and dealerships alike. S anders said the E dm onton Service Centre resolves approxi mately 70 percent o f all custom er and dealership inquiries - ranging from account status questions to setting-up electronic funds trans fers - on the first call. She added the Centre responds to 80 percent o f telephone calls w ithin 20 sec onds. "The 225 em ployees o f the F ord C redit E dm onton Service Centre have the latest com m unica tions and inform ation technology, w hich they utilize 14 hours a day, six days a week," she said. The J.D. Pow er ranking takes on extra im portance as m ore car buyers are turning to autom akers for financing, either for leasing or purchasing. With today's low interest rates, m ore an increasing num ber o f Canadians are choosing to buy th eir next vehicle, rath er than lease. 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