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Wednesday September 27, 2000 THE OAKVILLE BEAVER A7 COMMENT Ads could do much to help breast cancer awareness When women in their 20s and 30s are dying of breast cancer, you've got to do more than make people feel bad. You've got to go the next step. That's why we should all stand up and cheer the latest controversial adver tisements slated to air next month on MuchMusic by a gutsy Toronto ad agency behind the innovative Kellogg ads about how ridiculously obsessed women become as they age to retain an ideal body image. Women, it seems, are far more likely to berate themselves for gaining a few inches or pounds than turn the same critical eye on their spouses. Hence, a television ad with a differ ence. You know the one I mean: a guy in a bathing suit on the beach is ready to slather himself with sun tan lotion. He is not at all the picture of magazine perfec tion: the complete antithesis of a beer ad. He's a regular guy, looks happy and then as the camera, slowly and critically, `·pans up and down the body beautiful, he asks: do my back? And then the words: You don't expect perfection from him...why do you expect it o f yourself? Live life on your own terms. Gutsy, frank and refreshing. The ad about breast cancer is no less frank. But in this case, the inventive writers go one better and use humour. Here's a group of guys in some base ment recreation room, in front of an old rotary dial phone, willing to perform breast self exams : `Cam' offers to do the breast exams absolutely free for women who are too busy or `unsure' of the right technique. Then he says he's highly motivated and call takers are standing by - his pals sitting beside him on the couch I swear they stole from my old recreation room. "Put your breasts in my hands," he says before it goes black and then, just like the body image message, a go-tothe-heart-of-the-matter message appears: They're your breasts. You do it. How refreshing to see it not as anoth er earnest ad telling you about the seri ous dangers - it makes you laugh and then, almost at the same time, makes you think. Far better than trying to shut out the messages drilled into your head about the deadly stats of not doing your monthly self-exams, the ones you tend to put right out of your head. Like year ly pap smears. Does it matter to any of us that these two tests can make such a difference to the early detection of these diseases? Not if you happen to be young and DIANE HART the mix? There's only so much fear to go around. Who, really, is going to listen anyways? A doctor once said he thought little notices should be sent out to all women every month, in much the same way the hydro bill is sent out. That way, he said, it would deal with self examination in as matter-of-fact-a-way as paying your bills or getting the oil on your car changed. A monthly task to be performed that could very well save your life. It's funny but also, as one official said, deadly seri ous. Congratulations to those behind the ads. Put it up for some sort of award: they deserve it vital. Twenty somethings tend to be thinking A: how much money they made last month and B; where they're going to spend it or C, who they're going to spend it with. Not many think about just when they're going to do their monthly self exam. But this ad makes you think. Timed for. October, Breast Cancer Awareness Month, it hits the perfect note and is aimed at the perfect venue the MuchMusic crowd who may think the only problem with breasts is how they fit into water bras. Breast cancer? Only for the middle aged, they'd say. But armed with alarming statistics, breast cancer society officials know they have to show women breast cancer isn't just a concern for women over 40. They know the big, emotional ads get your attention. They make you feel bad. I'm thinking of the latest drinking and Tow n s h o u ld sto p sp ra y in g o u r parks n ow driving ad that makes my skin crawl. Re: letter to the editor, Oakville Beaver But does fear make us take the next L e t t e r s t o t h e E d it o r Sept. 20, 2000 `It' s about time town step? Or do they get people actually talk became pesticide-free community' by walks there; small children were in the ing about this in a natural, intelligent playground at the time and children take a Karen Sandford way? I agree with Karen Sandford's concern short-cut through the park on their way The people behind SmartRisk have home from school. The wind was fairly with pesticides and had an experience shown that when it comes to young peo strong and if I could breathe these fumes recently in a park across the street from a public school. I walk there frequently, and from down the street, what about the chil ple, very rarely does fear have anything to do with taking action - think of the on Tues. Sept. 19th, while about two dren in the playground? There are so many more childhood horror smoking messages plastered blocks from the park, I could smell the cancers now than generations ago. Could across cigarette packages and then think familiar odour of a lawn chemical. Sure enough, the park had been these poisons be part of the problem? of the alarming rise in smoking and sprayed and was sporting the usual warn There is ongoing controversy about this, teenage girls. Or the fact that lots of ing signs. This is a large park with two and until it is resolved, the Town of them are chugging diet pop, despite the baseball diamonds, a children's play Oakville should stop spraying our parks problems with fragile, easily broken ground and is directly across the street immediately. Jan Doholis bones later on in life. from the school. People take their dogs for So, add another earnest message to Oakville A r t Society Gallery p resen ts the w aterco lo u rs o f r Joe Sm ith Oa R T O C IE T Y X 9 GALLERY A K V ILLE September 9 to October 4 O pening reception w ith the artist present. Sunday, S ept 10,1 - 5 p.m. 560 Bronte Road 827-5711 Mon. to Thurs. 10 am. to 4 p.m. Sat. 11 am. to 4 p.m., Sun. 1 p.m. to 4 p.m. G> O A K V IL L E 8 4 5 -6 6 0 1 P R O P O S E D G U ID E L IN E S F O R IN F IL L D E V E L O P M E N T The Town Council at its meeting on October 2, 2000 at 7:30 p.m. in the Council Chambers, will consider the Site Plan Committee recommendation that Coucil adopt the report on Guidelines for Infill development, June 2000, prepared by ATA Archi tects. The purpose of the guidelines is to inform the proponents, design professionals and builders in advance of making Site Plan applications, of the Town's design intent for infill areas. A copy of the report can be obtained from the Clerk's Department on Friday, Septem ber 29, 2000, between 8:30 a m. and 4:30 p.m.. If you have any questions, please call Zubeda Poonja at (905) 845-6601, extension 3171 or e-mail zpoonia(2)town.oakville.on.ca. C o u n c il & S t a n d in g C o m m it t e e M e e t in g s mere's a world out there d is c o v e r i t t o d a y . Monday, October 2,2000 Planning & Development Council Council Chambers 7:30 p.m. Tuesday, October 10,2000 Council Meeting Council Chambers 7:30 p.m. Tuesday, October 3,2000 Community Services Committee 7:30 p.m. - Oakville Room Administrative Services Comm. 7:30 p.m. - Bronte Room Monday, October 16,2000 Planning & Development Council Council Chambers 7:30 p.m. C o u n c il & C o m m it t e e T o u c h t o n e P h o n e L in e 8 1 5 - 5 9 5 9 W W W . I· v i N O T IC E O F P O S T P O N E M E N T O F P U B L IC M E E T IN G S K v i l l c b e a v e r . c o r c o n n e c tin g y o u to y o u r c o m m u n ity Applicant: New Province Homes File No: 24T-0004/0, Z 1734.01 Please be advised that the two public meetings scheduled to be held to discuss a proposed Official Plan Amendment, Plan of Subdivision and Zoning Amendment as submitted by the above-noted applicant have been postponed until further notice. Public notification will be given when these meetings have been rescheduled. POSTPONED: A Public Information Meeting scheduled to be held on September 28, 2000 in the Trafalgar Room, commencing at 7:30 p.m. at Town Hall, 1225 Trafalgar Road, Oakville. POSTPONED: The second Public Meeting scheduled to be hosted by Town Council. This meeting was scheduled to take place on October 16, 2000 commencing at 7:30 p.m. in the Town Hall, 1225 Trafalgar Road, Oakville. Any written submission and/or questions may be directed to Sally Stull of the Town's Planning Services Department, Town of Oakville, P.O. Box 310, 1225 Trafalgar Road, Oakville, ON. L6J 5A6. Tel: 845-6601, Ext. 3261, email address: sstull@lown.oakville.oac Dated at the Town of Oakville this 27th daj of September 2000. John Ghent, Manager Current Planning Section, Planning Services Department Im perial Rug Galleries Lim ited Celebrating 25th Anniversary P A C IF IC F L O O R IN G R E D C A R P E T S E R V IC E A T E V E R Y S T E P -- SALE-- 50% o f f the Total Inventory A family tradition of service and quality. Expert cleaning and repairs Clearance FRIDAY 9-9 ·SAT 9 -6 . -SA LE SUN 1 2 -5 D F M N A N T C Hundreds of rollsl--^ K L l'm n lllO Priced to Clear SEPT. 30 Summer Inventory 3 2 7 Lakes ho re Rd. E. Oakville 8 4 5 -1 3 0 5 Thank you O akville fo r you r patronage CARPETS VINYL From From |( A R E A B U G S Bridal Showcase M o n d a y O c to b e r 16, 2 0 0 0 7 : 0 0 p .m . $69°° $69°° (c a r p e ts ! Completely Installed With Premium Pad THE CORPORATION OF THE TOWN OF OAKVILLE By-law 2000-189 Closure of Part of Third Line TAKE NOTICE THAT: 1. The Council of the Corporation of the Town of Oakville proposes to pass a by-law pursuant to Section 297 of the Municipal Act, R.S.O. 1990, Chapter M.45 in order to close and stop up Part of Third Line, Town of Oakville, Regional Municipality of Halton, being Part of the Road Allowance between Lots 25 and 26, Concession 1, SDS, Parts 5, 6, 7 and 8 on a Reference Plan to be registered. Pursuant to Section 300 of the Municipal Act, R.S.O. 1990, Chapter M.45, before passing this by-law, Council or a Committee thereof, will hear in person or by his counsel, solicitor or agent, any person who claims that his lands will be prejudicially affected by this by-law, provided that such person makes application in writing to the undersigned on or before October 13, 2000 at 4:30 p.m. This matter will be heard at the Council meeting DUNDAS STR EET W YSt of October 16, 2000, com mencing at 7:30 p.m. in the ^-SUBJECT LANDS Council Chambers at Town , Hall, 1225 Trafalgar Road, TRANS CANAOA P lP E Lf* Oakville. A copy of the Plan for the subject lands is available for s U P P ER MIDOtE ROAD inspection at the Office of the Manager, Realty Services, at the address shown below, during normal business hours. GOOD FREE ADMISSION S' BETTER $ 2 9 ? q.n. 36° Z BEST 45° Z U o I q tt B e a u tifu llyC ra fte dA re a R u g sF ro m A ll O v e rth eW o rld ! From s69 tos 999 I (L A M IN A T E S ) P FEATURES: (HARDWOOD 2 x3 /4 GOOD $ -· 9 9 I sq. « BETTER $ f> 2 9 d -- s q . ft v Door Prizes v Fashion Show v Gilt Bag foi Every Bride Fop your fpee invitation please call: Lillian 3 3 7 -1 9 5 5 a c u n a S T - SOLID OAK 2 0 Year Warranty 2 Colours Available ( 5 9 Onl $ 3 Sq. Ft. ( ENGINEERED WOOD LaMigO'lanks EUBo JToob B EST 2. w iL sovutr (C E R A M IC S $>199 /W a r d | 1/2" x 6 "W x 8 5 "L E n g in e e re d F lo a t in g W o o d F lo o r s IM P O R T E D FROM TU R K E Y & IT A L Y $ -1 4 9 G u n sto ck. H o n e y ,C h e rry .N a tu ra l Fin ish $ ^ 6 9 only " sq. ft. · M IS S IS S A U G A : 7 3 4 D U N D A S S T . E . Brought to you by (JU ST EAST O F CAW THRA) 905-281-8552 3. · B U R L IN G T O N : 1 2 5 0 B R A N T S T . (BESIDE SO BEY'S) 905-332-8388 1-888-882-6788 ELC O M E IA /A G O N ltd. r y S in c e HOURS: MONDAY ·FRIDAY 9-9, SATURDAY 9-6, SUNDAY 12-5 1930 T T T T WWW.WELCOMEWAGON.CA SHOP-AT-HOME -S a le P rices Cannot be Com bined With A n y O ther Offer Maynard Millman, AAC1, P.App., Manager, Realty Services, Legal Department 1225 Trafalgar Road, Oakville, Ontario L6J 5A6 L e D o m e B a n q u e t H a ll 1225 TRAFALGAR ROAD · OAKVILLE, O N TA R IO · L6J 5A6