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10 THE OAKVILLE BEAVER THE OAKVlLLE BEAVER Mar. 2, 19' J‘Iddiéltsraa 1': verything about Chrysler Corporation's new personality- filled neon small car chal- nges conventional wisdomâ€" from way it was conceived, through its ‘ehicle development, to what it deliv- fl'S. " This' 'dare to berdrfferent" attitude is expected to result 1n neon setting -newstandardsforsmallcarsinfunâ€"toâ€" -’drive performance, safety, design, :Ienvironmental sensitivity and overall :yalue. 1' "Neon 1s another example of the nsk- -taking, 'who said we can't do this' Chrysler platform team attitude," said Robert J. Eaton, Chairman and Executive Officer. 1, "Only with our new corporate cul- ture of continuous improvement and platform teams that empower and ishallenge our people could we pro- fluce an afiordable, yet truly desirable, nnique North American small car, without a foreign partner, and at an gfficient investment," Eaton said. 1 Historically, many in the domestic flutomobile industry thought it was impossible to develop and build a profitable small car without a foreign partner. And, in fact, while Neon was being conceived, Chrysler was investi- gating several potential foreign part- ners for its small car project However, during the investigation, it became clear that such a partnership could ulti- mately add development time and cost, two areas Chrysler was targeting for reduction. The team began asking questions and challenging conventional wisdom: Ci Why can't we develop the disci- pline to produce an aflordable North American small car with an efficient investment, and without a partner? DWhycan'twecreateasmallcar that people want to buy for reasons other than its low price? El Why can't we produce a small car that exhibits the same dedication to performance, safety, design and envi- ronmental sensitivity that larger, more expensive cars do? By using a clean-sheet approach, and this "dare to be different" attitude, the team began an extraordinary devel- opment effort. Attacking every cost connected with the development and production of a vehicle, the team established a new discipline that it would carry throughout the program. It challenged everything from shipping costs, to supplier locations, to manu- facturing processes â€" even the num- ber and types of door panel fasteners were scrutinized. From its all-new 2.0-litre, 16-valve engine and five-speed transmission; to its standard dual air bags and available anti-lock brakes and integrated child safety seat; to its trendsetting cab-for- ward architecture, Chrysler expects customers will be delighted by the bal- anceoffeamresfoundinNeonthatare normally associated with large cars. Neon offers a solid Opportunity to capttue an emerging new generation of buyers. Significantly, the most outstanding characteristics of Neon are all in line with this group's likes and dislikes â€" enjoyment of performance, excellent design, affordability, simplicity and environmental responsibility. 1995 Moon Sport §1IlllDatS , Factory Audion. 1 lOnlyAt. The New OAKVILLE DODGE am: 0mm _ DODGE“ ' .1 + FreIght, applicable fees taxes HYUI-IDHI OF OAKVILLE TAKE ADVANTAGE or 11115 VALUE ' 3ill, 995*tll' 919** :1 Stuel injec’ted engine. front wheel drive p.b. tinted glass front mud uards. remote outside mirrors, AM/FM cassette cloth seals, rear wmr. igefroster all season radials. digital clock 8r much much more. 1994 EXCEL CX 87, 995*0l' 81* 1.5 tuel inje’cted. engine cloth seats rear window defroster, cargo cover, all season radials, chIId seat anchor trip odometer. intermittent wipers. dual outside mIrrors much much more. PER MTH I 'Plustrelght PDE lie. taxes eruptions. Illlllll|| “.11 or in." Where The OF OAKVILLE Smart Money Goes 107] SPEERS ROAD (Just West or 4th Line) “Lease based on 60-month: wlth bu back O..A 0. first and lest e nt. Taxes, lions and lie. extra. Mn not be combined with an other oil UMITED TIME ONLY. Vehicle rna notybe exactly as shown. p YIN 09 y y or. 845-7791 V6,4.3L.fuli . seal, rear ‘ wheels. s'tk. #X4381. 410 SOUTH SERVICE R0. WEST, DAKVILLE 845-1681929331? 639-5695 1 992 BUICK REGAL LHVflTED Priced At Only 4 door, fully equipped, 3. 81., V6 69 000 km. ORVE 50 OTHER CARS TO CHOOSE FROM loaded, 8pass. pr 4cy| auto, aIr AM/FM cass. drive. C, running boards alloy 3 wr. seat pwr. windowslocks. Orig. ’5 35, 000 kms. Sik #C26A. s9,995 KERR CADILLAC PUNTlAC BUlCK Lil/“TED 410 SOUTH SERVICE no wesr UAKVILLE 845-1681633335“ 639-5695 CADILLAC PONTIAC BUICK LIMITED your choice of: 0 14" Colour TV 0 VCR ' Cellular Telephone l with the purchase Of , any Preowned Vehicle You can lose a lot: more than your licence drinking and driving. Ministry of ,- a the Attorney Ontario General