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wer featyp ositive gp, Wheel sy, ble interiof efficient a he Triumpy Coventry) loctor's e com- one to re, just ur mes- for the iver the dicines. Be sure xt time! L finistered Sunday frie cons bin will bh ursday, August 2, 1951 = CHURCH NEWS = | ST. LUKE'S Ganon D. R. Smith will KNO:. Rev. C. - Nicoll on, Union services of the congre- the | 8ations of Knox and St. John's United Church have been mark- oly Communion be ad- branch of (Thursday) meets ed by a splendl 1 eo Presi y a splendid attendance, ac. ue gl cording to Rev. C. K. Nicoll, who G has expressed his appreciation sregational picnic will file's Farm, Wednes- [for the large attendance and at fi Lott Sn spirit of worship, in an announce. y, Augus PIPHANY ment in the church calendar. E a . mussen Knox Church will be closed frie Rev. Ca . during the month of August and officiate Sunday at| fic first Sunday of Seotompm when the unfon services will be held in St. John's Church, with Rev. Harry Pawson In charge. The two churches will resume their individual services Sunday, September 9. CALVARY BAPTIST Rev. A. A. Stoll Another missionary, this time from South Africa, will address the congregation of Calvary Bap- tist Church Sunday morning and evening. He is Rev. Mr. Foster, at present on furlough. Norman Ford of Dallas, Texas, was the preacher on Sunday. Vocal music was by the Misses Marnie and Fay Stoll and Miss Barbara Snyder. am. OU RING- i BRING 3% Me i? TING-A-LING! Tomorrow evening's cottage prayer meeting will be at the home of Mr. and Mrs. Stairs, DELIVERY Lakeshore Rd. E. SERVICE ST. JUDE'S Rev. F. C. Jackson @ When you need some- Rev. F. C. Jackson, rector of thing from the drug store [St. Jude's, has acknowledged two --and need it in a hurry, donations, of $100 and $5, for take ad of our de- furnishings for the new St. Aid- livery service. Remember, an's church ' in the Forster Sur- we also call for prescrip- vey. Excellent progress is being tions and will deliver the made with the building of the compounded medicines. new church, and it is hoped to have the brick-work completed Telephone yourymeeds | oR, Fo ortodlwome fis 1 September. CHRISTIAN SCIENCE There is no extra charge. "Love," - is the subject of the S * |1esson sermon which will be read DR in all Churches of Christ, scient- ® < tis, throughout the world includ- Formers Bors ing the Christian Science Society ( ly Byers') Oakville on Sunday, August bth, olborne St. E., Oakville [1951 PHONE 1786 ST. ANDREW'S Father J. Kirby Father Kirby will celebrate Masses at 8.30 and 10.30 m. Sunday. Evening devotions will be at 7.30 p.m. 0. ers') Oakville CATALINA BATHING SUITS Reduced 107% BURROS® SPECIALTY SHOPPE 136 Colborne St. E. Phone 423 adults rences kville- ANNOUNCEMENT R. J. C. WORRELL Announces the opening of an office at 100 SPRUCE ST. For the practice of Obstetrics and diseases of women OFFICE HOURS BY APPOINTMENT PHONE 2150 DUNDAS ST. N. lehart Ave. STATION WAGON 1947 FORD FULLY RECONDITIONED - 50-50 GUARANTEE HEDLEIGH HOME LIMITED "The Home of Chrysler-Plymouth-Fargo Sales & Service" PHONE 1063 76 £2) DON'T ARGUE - (C= When Is 8o Basy (SF To Beautify Those PR\/ Old Floors mH v Kr cots. saps pment end re-finish dull, wern feors with = pri Yi or SY ne Rae 2, 0 pe INTAL PLAN VURNISHES EVIRYTHING YOU NID Clarke fis Sit gg COMMUNITY HARDWARE WE DELIVER Phone 1288 THE OAKVILLE-TRAFALGAR JOURNAL Page 11 New Bulbs The bulbs in Oakville's new. stoplights were changed to clear bulbs, on Monday. The new bulbs are 67-watts, and will be more easily seen by motor- ists, as they will stand out to better advantage among the other lights at this corner. at] MELODY FAIR REAL TREAT EACH WEEK Musically conscious Oakville, which is the way we gather it must be after the fuss and forore over the two concert series scheduled for this fall, should be pouring into Toronto each weel. One of the best opportunities for these "Music addicts" is now available at Melody Fair. Each week a new musical is preseft- ed, with stars from N.Y. which should happy up the Community Concert group. But all support: Ing cast, dancers, singers and so on, are Canadian, which will pleasure the H & S group. But seriously, the programs are worth anyone's attention--and the scene-shifting will provide an ad- ditional enjoyment mot usually available' in the theatre, as props are brought onto the stage, which is in the centre of the tent, with only darkened lights to hinder your view instead of the curtain. Quality of performance soon takes the unsual feeling of seeing: all round the stage away, and the audience has an even more complete feeling of the illusion of the play. We saw Roberta, and had noth- ing but admiration for the indi- vidual performances--and for the athletic ability of the cast. When a performer. leaves the stage, he or she runs up the aisles to the edge of the tent, as if trying out for the Olympic team--and en- trances are made in the same way when the cue calls for a spectacular moment. Speaking of the props--these are few in number but the effect is created because of the excel lent choice of items stressed. Opening scene of Roberta, where the cup for the outstanding full- back is presented, takes place on the stage with the use of only a large white bench, plus four standards of flowers. Yet the ac- tors, inside of three minutes, were most definitely on a campus as was intended. It could almost be called magical the way in which four props suggested the Paris dressmaking establishment of Roberta in a following scene. These circus musical "shows are not mew in conception, hay- ing been in operation in the U.S. A. for a number of years. But this season is the first time Tor- onto and Oakville have had the opportunity of this form of enter- tainment. A few vital statistics, of our own, that may be helpful. You don't meed to sit in the highest priced seats--in fact, a little farther back and thus higher up the tent makes the over-all ef- fect better. It wasn't hot in the tent, even after a full day of sun beating on it. How this is done we don't know, for it isn't air-conditioned, Nobody dresses up, although the men kept their coats on which irked us. We'd suggest the little talk about no smoking before the performance begins, could have a suggestion that men remove their coats ad- ded to it; everyone would be that much more comfortable. The tent is located at Dufferin Race track, and you can make reser- vations in advance in case you are going a night when there might be a sell-out, such as the weekend Contending that readership fig- ures are mot proof of anything, he recommends that publishers should "Show the highest read- ership score on any advertise ment which has been obtained in his newspaper and should say, in effect: "I have demonstrated that my publication can produce read- ership of advertisements at this level--if the advertiser can find the successful combination of ingredients for his advertisements that will attract and hold the attention of my readers." The amazingly heavy reader ship which Clifford Post's four inch advertisement recelyed which sold so many apples this year in this paper, would seem WATCH AND CLOCK REPAIRS Expert Workmanship ® 5 Watches or Clocks may be left and also picked up at Grinham's Book Store 0. B. BERGQUIST JEWELER Over Bank of Commerce BIGGEST NOT ALWAYS BEST . C. Gruneau, head of Gruneau Research Latte in ad ead- paper decreases applies to both weekly papers and dailies and is not often remembered," his letter continued. to meet all sections of Mr. Gruneaw's point. It was, so far as we know, the heaviest readership advertisement--it obviously had the absolutely correct ingredients for readers to act. Anyway, Vince Barrey, our advertising manager, feels quietly happy about the weight of readership it got, and the results it brought. He thinks we should be ~satisfied' to do as Mr. Gruneau recommends. whose firm ership SEL both dally a weekly newspapers in Canada, pointed out a paradox with re- gards to readership. "Readership figures, by themselves, can give an entirely erroneous impress: ion of the value of a medium to an advertiser," he stated in a letter to Joseph M. Koehler; formerly of Today's Advertising. The report of Mr. Grunmeau was reprinted in the Canadian Week- ly Newspapers Association July Bulletin. "Generally, readership figures increase as the size of the paper decreases This phenomenon of higher advertis- ing readership as size of the LETTERS TO EDITOR July 23rd, 1951 Dear Mr. Wood: It is a great pleasure as Chairman of the Blood Donor Committee to thank you for your interest in and your assistance with our latest blood clinic - by supporting us with front page publications in your newspaper. This institution can only grow by general knowledge of its pur- pose and aims, which are: in- stant and immediate service to those whose lives are in danger. It is of great help to us to know that we can rely on you every time we have to reach old and new donors. Please accept our appreciation. --Sincerely, Mrs. J. A. Roberts | HEREBY IN THE TOWN MONDAY, AUGUST 6, 1951 AS CIVIC HOLIDAY: And call on all good citizens to observe it as such. Mayor, Town of Oakville DECLARE OF OAKVILLE JAMES R. BLACK PAID REID MILLIN PHON TOP PRICES ONTARIO WINTER WHEAT STREETSVILLE, ONT. FOR G €O., LTD. E17 COLBORNE ST. E. We Need the Room or ANY TIRE 600 X 16 OR LARGER WE WILL ALLOW $6.00 Minimum HIGHER ALLOWANCE DEPENDING ON CONDITION UP TO "% 1 5.00 Maximum ON A NEW GENERAL TIRE WE RESERVE THE RIGHT TO DISCONTINUE THIS SPECIAL OFFER WITH- OUT FURTHER NOTICE Stirling-Dynes Ltd. PHONE 800