Brantford public library Digital Archives Banner

"Let's Speak Up" 30-Second Radio Spot

Description

Comments (0)

Creator: Brantford Regional Chamber of Commerce, Creator
Media Type: Text; Audio
Item Type: Advertisements
Description: Paper shows the text portion of a 30-second radio spot designed for the 1982 Brantford Image Campaign, "Let's Speak Up". It is designed to be used with a jingle.

It features a conversation between two radio announcers designed to promote the city and its services to current and potential Brantford City residents. It focuses on the NHL hockey stars who have come from Brantford.

The top of the page contains the "Let's Speak Up" campaign logo, which is the words "Let's Speak Up" in bold black text next to an illustrated telephone. It features the address for the Brantford Image Campaign, which is given as the address for the Brantford Chamber of Commerce and is as follows:

"77 Charlotte Street
Brantford, Ontario, Canada
N3T 5T6"

In the top right-hand corner of the paper, it reads "Sponsored by the Marketing Co-ordinating Committee/ Co-ordinated by the Brantford Regional Chamber of Commerce"
Notes: The "Let's Speak Up" campaign took place in Brantford in 1982 and aimed to improve the image of the City of Brantford for both current and potential residents. The campaign strove to identify Brantford with several famous athletes with local origins and to promote city services and activities which set Brantford apart. The campaign also involved an open outreach to residents to submit their own responses to the local newspaper, the Brantford Expositor, about why they liked living in Brantford. This survey received 160 responses from residents, many of whom highlighted the city parks, the strong sense of local community, and events such as the International Villages Festival in their replies.
Place of Publication: Brantford, Ontario
Date of Original: 1982
Subject(s): Advertisements
Sports
Events Promotion
City of Brantford
Promotional Materials
Radio jingle
Radio spot
Let's Speak Up
Brantford Image Campaign
Personal Name(s): McKinnon, Paul ; Jonathan, Stan ; Risebrough, Doug ; Jarvis, Doug ; Hickey, Pat ; Gretzky, Wayne
Language of Item: English
Donor: Brantford Regional Chamber of Commerce
Copyright Statement: Protected by copyright: Uses other than research or private study require the permission of the rightsholder(s). Responsibility for obtaining permissions and for any use rests exclusively with the user.
Copyright Holder: Brantford Regional Chamber of Commerce
Contact: Brantford Public Library
Email:b4@brantfordlibrary.ca
Website:
https://www.brantfordlibrary.ca

Agency street/mail address:
173 Colborne St.
Brantford, ON N3T 2G8
Full Text: Paper reads:

"30 Second Radio Spot

For Use with Jingle

ANN.I Do you know what Paul McKinnon, Stan Jonathan, Doug Risebrough, Doug Jarvis, Pat Hickey and Wayne Gretzky all have in common?

ANN.II Sure. They're all NHL hockey stars.

ANN.I Right. And do you know what else?

ANN.II No. What else?

ANN.I They all come from Brantford.

ANN.II Brantford...you're kidding. It must be the water."

Comment on this item Create electronic postcard

Document (JPG)