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PAG TO 'R CANADL&JrqSTATESIAN BWMAvmETHURSDAY, OCTOBER 8th, 1934 Etablished 1854 A Weekly New spaper devoted ta the interests of the oif Bowmanville and surrounding country, issued at alreet. Bowmnville, every Thur.cday, by M. A. Jan, Sons, Owniers and Publishers. The Canadian Statesmi a memnberai the Canadian Weekly Newpapers Associa aSo the Cias "A" Weeklies af Canada. SUBSCRIPTION RATES Anywhere In Canadia, $200 a year; In the United SI $2.50 a year, Payable in advance. single copies, 5 c THURSDAY, OCTOBER ltb, 1934 Merchants Suggest Editorial Topic town King es & lan I. atio0n, tates, ent. Week in and week out the Editor of The Statesman endeavours 10 present in a lucid yet entertaining manner the problents titat confront his readers in- dividually and collectively. offering after some study suggested remnedies for these ilis and advice on the betterment of same. Variety and originaliy add much te usefulness 0f the editorial colunin, and with this fact in mind we decidcd titis week to give our own mnd a rest and let'the mierchants of Bowm-ranville Provicte the subjects or topics for discussion. So we visited a number of local merchants and asked them - just what subjeets they would discuss if they were given the opportunity to take over the editoriai chair1 fer one week. The editorials in titis issue have thus been selected by these merchants. Tbey have given us their personal ideas and we have added ta them our own observations and reflections. Obviously we mention no names or any hint of the source of each suggestion. The opportunity is thus presented to our readers to gather from these editoriais, thoughts that are uppermosi- in the minds of local merchanis. Later the customers or readers may have their innings. So get busy now and send in your topics and your views. Ticket Selling a Real Racket The f irst mnerchant called on suggested the sub- ject o! the sale o! tickets as the basis for editorial corment. The suggestion is timely and worthy of! comment. It is the feeling o! this merchant tbat store keep- er-, are the principal targets for ticket sellers. and de-,pite an effort of the Busine.s Mens Association to have a stop put to this constant selling in the stores. there has been no abatement. The merchant is in a pe2uliarly unfortunate pre- dicament with regard to the purchace of tickets. This mierchant said in one week recently tickets for various causes and purposes cost hlm over $3.00. In sorne cases he f eit obliged ta buy, not because he was particularly interestet: in what the ticket entitled him to, but rather b2cau-e it svas helping a worthy cau2e. But there cornes a time when a limit is reaohed as to the amouni o! support a cbarity or a church is ent:tled to. True churches are bard hit by economic condit:ons. True they must take extraordinary meth- ods to raise funds but unfcrtunately it is the same people wbo are already supporting the churches who have to bear the brunt of these speciai campai ' ns. It is our Personal opinion that the sooner people get back o the good aid fashioned custom of giving direct ta the church by regular Suntay collections the better, mhis idea o! offering premniun-Ls via teas, sup- pers, bazaars, picture shows, concerts, raffles, etc., to get folks to support a church is what we have heard sorne old timers eaul a "modern invention of the devil'. and we dlont think they are far astray. The church is a sacred edifice for Christian worship and not a play house or glorfied restaurant for people who tag themselves Christians. Coming back to this ticket racket-tbe merchant is placed in a very compromising situation. He feels, and probably with plenty o! reason, that unless he continues to purchase tickets of every local happen- ing he will be ostracised by those wbom he fails 10 support. There is no doubt that ticket selling has become a general n'iisance and ihat some rernedy must be found to curb il. As far as churrhes are concerned if St. Paul's words were truly real'zed "Ail tbings corne cf Thee O Lord, and o! Thine 0,,;n have we given Thee", was taken properly to heart, one would realize that t the3' must contribute to the ohurcit as God bas biess-r ed them, and in doing this there would be uitile t need for artificial means o! boistering church f in- 2 ances by the above questionabie modernistie methods. More About Home Town Buying We thought %we bad comrnented edî:orially apienty on the subject cof home tow,,n buying but another mer- chant suggested that thîs topic was by no means overdonc. He oare!uIly discussed Ibis subjeot from several angles. He gave bis opinion that the public needed considerable more education along ti i ne. It is unfortunately true that the average person faîls to understand aIl the factors in connection with home tow,ýn buying. 0f course thoe iho are ar.dict-ý,d 10 tUe habit o!firuy.ng oui of to;sn advance their reas,-ns. Tbey dlaim that. tUe local merchani is Lon expensivc, ihat he hasn't the variety of stock and that he does not give adequate service. In moqof o these dlaims the customner is hopelessly out o! toucb with the true facis. We care littie wbat item is brought up for discussion wbether it be foDd. drugs or bocts and shoes. The StevenLs' enquiry bas sbown that the large doýpartmeni stores, ta which so many people go in searob o! values, mark up ibeir goods l00'ý or more, or seli inferior qualiiy. These facts were published in tbe press and not denied by the.e stores so we can safely assume that they are true. Many o! those wbn advance these timeworn theor- ies do not try to get suited in Bowmanville. They go out o! tottn on the assumption that the merchant cannot supply their needs, without first enquiring at the local stores. Bowmranville merobanis are well equipped to take rare o! practicaily every need, and in tUe major itf-ni, manufacturerî have so st-.bilized prices that a: ticl s can be pui-.based ai exactIly tUe same ire in Bowmanville as any other place. A city firrn may adveri-îie thar. tbey Eeli ieady made suit.s for $15,00 and citizens pet t1ýe ida thar. local mer- chants cannot duplicate ibis. If tbey took the trouble to inquire iocally they would probahly fird as gond or btter values rigbt in ibeir owhi home rown. ThUe same thing applies to scores of otlher itu"ms. Most o! our local merchanis are well able to serve to meet any competition that is fair. Plenty of fauit however rests with toc, many mer- chants in thai they Lail ta acquaint their potential customers with these tacts through publicity. These non-advertising merchant princes hurrah with giee nd crawl under the free publlclty tent when theY oat ne ofthiese buy-at-home editorlali In their .fueuai papier because it doesn'i; cost them a cent. But if you asked them 10 '.do some regularj tive and constructive advertising they sày I tried it once and it didn't pay". Which rer of the fireman who threw a pail 0f m a burning building and then ivent home. Stores selling women's wear have stocks to fit every lady in the town and district. Shi have in stock styles and sizes for every Hard ware stores are bulging with a varietý every need. If however they fail to acqu populace with these facts they must expect til vho do not care to investigate will go where invited 10 shop. Free-Gratis-Absolutely Withoui A rather timely subjeci was suggested by merchant vwho decried the fact that s0 man ufacturers are working through the mercbý the gullîble public who like to get sometbing Jtbîng. Tbey are everlastingly offering a coml o f articles valued at $1.00 for 39c, or they ari Iabsolutely free, with no string attached, somîE jwhen you buy another. This we understand is iable to advertising. This system has become so widespread Lbi almost obnoxious. The public, ever on the for bargains, snaps them up and thinks the got a reai bargain, but the truth is still appare one gets littie for nothing in this world. No miaufacturer can stay in business if he i te give bis products away. It stands ta reaso: that when these continual offers of free pre are made that the Public is payîng for thenr would iead one to suspect that to cover Up t] of these free gifts the public is constantly pay excessive price for other products of the -ame f. The manufacturer has sonner or later to gel to plain business without -o many frilis. We car ily undersiand a new product being introdu( this way, and a manufacturer takîng a losasm as many as possible may become acquainted wi product, but for nationally knovwn articles to bi tinually offered with premiums, the systems&hý distinct weakness. The public pays in any evei Advertising is intended to place before the1 true facts, t0 illustrate some superiority or sý feature of the product. and create a desire fo article. Advertising shouid be kept for ibis impc duiy. and unfair competition by the constant t free premiums be eliminated from our business temi of retail rmerchandising. Price Cuttng Has-Boomerang EffE Frice cutting was the suiggestion of anotherr chant for editorial comment. This sçubjeci has1 so prominently in the pubic eye of late thatj worthy of comment. It is apparently the hope of! ernments 10 scon eliminate this type of mercha ising. We have seen it in aIl lines of business anc general desire apparently to put some competiîor 0f buziness by foui means or f air. We find this practised cbiefly by large concf witb strong financial baoking. They see a compet on the horizon who is likely to cut irito their busin Their captial set up is such that ibey can afford undercut the oppos'tion until the latter is f0r eniirely out o! the field. This È; not only worked by manufacturers but merchants too, but the practise o! ten acts as a boc erang which cornes back to its source and puts own originater out of business. We have seen in1 past few years many varied types of businesses ca to Bowmanville and immediately upset the busin equilibrium o! th-e town by drastically cutting pri where they themiseives cannot make a profit,a wbere tbey permit no one else to do so. It invarial ends by the price-cutter going oui of business, wbi is unfortunate, but bis going leaves an unsteady fe ing with the buying public. IL is a faci that today t average customner hardly knows what te believe abo prices. They are ai a los.,;10 understand wbati i. gcod value and what is not, and this unhappy sit ation bas been brougbt about by this unhealthy ar unccrupulous practice of price cuiiing. Many mai ufacturers, wbose products have been buffeted aboi as leaders to aitraci sales, are today refusing to sE 10 merchant.s wbo will not maintain a fair and stead price. The sonner aIl manufacturers adopi this syste the btter it will be for customers and merchari alike. The Golden Rule In Business We ciuite expected that when we started oui gatber subjecis for editorial comment ibat the plac o! Chrisiianity in the economic and business lifeo the country wouid be one of the subjects, and su., enough il was. A merchant, wbomn we believe bas always includ<( the tenets and precepis of Christian practise in hf own business, was the man wbo made the suggestion 0f coure in this subjeci lays the solution of al our economic and business ailments. In fact it ha. heen the evident lack o! these prînciples in businesa that bave enmeshed business in the slough of unceî- taînty and desrondency thai bas tigbtly wound ils tentacles around business for the pasi four or five years. Christian practise may be summed up in the wordL of the Golden Rule,. Do) unto others. as you would, tbey should do unto you'. The strict observance of this great trutb would end once and for aIl, ail un- fair competition, price cutting, false advertising, and other unethical business practises. If one really be- lieved in this pilnciple and acted upon it, he woulc o!curse do nothing 1e another ibat he wouid nai like done to bimself. Onehcannot imagine a merchant trying bis beitto force bs opposit ion out of business, if he believed ini the Golden Rule. No merchant would fail to play the gaine vith bis customer, for would the manufac- turer put anything over the merchani, or the rnan who is employed in bis factory if be really observed the Golden Rule. AIl o! our disturbauces in business, political and sccial life are wvrapped up in the sin, failure t0 ob- serve the Goldten Rule, failing to apply it 10 one's personal affairs. business affairs and dea]ings witb others, both business and social. Men are faitUful îlewspaper readers. The Amer- ican Newspaper Publishers' Association recently chose a repre'.entative group o! men ta make a sur- vey. Il ;vas found tUai 51 per cent read books an average o! siigbtly les than one a month, 74 per cent rend magazines an average of 25 minutes a day, and 98 per cent read newspapers an average of 45 minutes per day. Matrimony increases mnen's inter- est in newspapers. 0f a group of 100 single men, only 17 speni an bour or more with newspapers, the majority spending five to ihirty minutes. anxieties of the city-worker? j c k We who work in big cities cannot be very sure about keeping our jobs,T h and if and when we lose our jobs, we have no good chance of getting T new ones. The big cities are fullI to overflowîng wth Jobless men and women. In MY city I have seen many men during the past few yearsj inform a-M O E N S N E S 0 Y Nope. YOUR WNRLANCESO FSI ýminds us Y U O L ENORMOUS COSI wae nand MINE NEWCASTLE DISTRICT 5enough B Wrerever one goes one hears in- loe stores JOHN C. KIRKWOOD stances or personally sees evidence cf occasion. (Copyright) Durhams bountiful crops. Canning ytsutArticle No.2 factory corn yielding five and five iaiVo stee and a half tonm of cobs per acre has .amtthebeen harvested on miany a farni but Our big cities are growing too big Mr. W.E. Glbank. Shaw's, deliver- hat those and too costly to live in. M any fam - eM io ve sxto s o th ace o th the ae lie lvig i temwould gladly factory. Aiter that there is ail the move from them to a good town - stalks for fodder and a lot of later this if the breadwvinners could find maturing ears left. employment in the town. Families Mr. Hubert Osborne, 3rd line. es- t Cst ho mioved years ago from the f arm timates he has one thousand bar- [Il:Cost owrtown to a big city are now sorry rels of apples on his 12 acre orcharc that they ever did so. They have a d a pe r pls a d te kn another tasted big city life and have found t dat pfui s thsre ar Soes ntme kag W ~~~ ma- iter mentioned Mr. T. H. Clemences re- iants on I recal a country family which cord crop. They were al picked at f o r o - o v e d fr o t h e cit . T h f a h e r th e e n d o f la s t w e e k e x c e p t th e s p ie s . f orne- movd fointhe ity Th faher The other day we saw Postmaster bination and mother had lived for three score Geo. Jamieson trudging his way up e iig years in their native country. They street bending beneath the weight earticle lown communlty. They had pros- shoulder. which he was taking to charge- Pered and they lived miost comifort- Holme's general store. It weighed a ably on their farm. They had sent littie less than 100 lbs, but another their children to the high school inl at home which was a little too much Lat it is the county town. One daughter had for him to carry shoulder high up lookout gone to work in a store in the coun- street, had tipped the scales at 104 ey have ty town and was able to get home lbs. nt that often. Another daughter had be- Mr. J. H. Jose has been picking corne a school teacher and had a snow apples at the rate of eight bar- school not very far away from the rels or more per tree, but for a is going farm home. Two of the sons. after downright heavy yield of apples uni- 'n then going tc, high school, stayed on the formnly so throughout a section of farrn. and took oi'er the running of one of the orchards, you should have emiums the farm. It was then that the age- seen Mr. W. H. B. Chaplin's Mil- n. This ing parents decided to move to a big waukees, apples! te cost city, not so far away-about 25 Mr. Fred Treleaven of the Toronto ýing an miles away. They imagined that it Globeatth death of his aunt, ir. city, with it.s fine churches and leaven property at the lake. one. of ýdown other edifices, and in a house hav- a hundred things he grows, is potat- ri read- ing many domestic conveniences-a oes. On the site of the old coal shed iced in furnare',bathroom, electric light, land yard, two-f if ths of an acre in indoor rnitation, running water. 1al, including a swale across one ;o that WVell, they went to the big city, tak- corner which is uncultivated. hie had th his ing with themn their youngest daugh- a yield of 80 bags. This will be about >e con- ter. stili of school age. They had to a third of the crop his "garden" will live in a 10w-rent house in an ob- produce this year. Wm. Treleaven iow a scure street in a poor setoIfteadEr setin f hean arlWaton dig and bag them n. city. Th1ey very quickly found that and William takes them to the Tor- publice ivngcsts were high-alarmingly onto market. But potatoes are a pc al ig.t hey had to practise unpleas- heavy crop ev-eryw,ýhere. big in size othe an ,ecnomies - economies which and big in yield and what garden were unnecessary when they lived on stuff ins't? There merely ought to ortant the farm. They lacked the compan- be a splendid response -te the appeal use of ionship of old neighbors and friends. frvgtbe n ri o h e s y- Life became pretty drab for them, lief car to the West, to be loaded and his at a time when they both at Bowmanville this Thursday after- wanted and needed compensation for noon. Rev. MacLean in his sermon earlier sef-denials and for many at the United Church. Newcastle, hardships connected with the early I ast Sunday evening stated that one ect years of their married life. They had farmer in conversation with h ii leisure now and the capactiy as wel the week previotis had said that nev- me- as the appetite for enjoyments of er in his memory had he reaped such me- sorts. abutfl avj s ehdti been But life in the big city chted a butflhavs shehdti it is their desires and their dreams. Soon go>v- they found themselves regretting Persian Balm-the perfect aid to ,and- that they had lef t the farm, or, at beauty. Essential to real feminine te any rate, the community where they distinction. Results always in the dte were well k.nown and highly esteem- 1 highest expression of beauty. Its rout ed. They wished for the comforts use keeps the hands alwýay*s sof t and and the friend.lineýs of the church flawlessly white. Indispensable to ers where they had worshipped s0 long, the whole family. Imparts added cr s and where thty had a degree of im- c ar to he m h r. S vs t e titor portance. In the city church they father as a hair fixative and cooling rieis. felt strangers, and were ranked shaving lotion. and protects the ten- -d to among the rather poor people of the der skin of the child. Persian Balmn rced to th because they could not is the true toilet requisite. otef undq of the congregation. lacking employment and seeking it tby The father had none to talk with with despair in their hearts. I read )om- about things of lifelong interest as the other day of a job paying $15.00 ishe would have had had he lived in a weelc. Among the applicants for- sithe country town, where many other it were: 5 architets, 5 statisticians, te retired farmers lived. The mother 6 social workers, 8 journaiists, 19 mre was lonelyShe saw no old friends. accounitants, 19 doctors, 22 commer- ness Lifefor hesetwo old people be- cial artists, 23 teachers, 26 engineers. Scame rather pitiful-and it was al 13 actors and 50 musicians. It is this ics so unniecessary. s it ua tionr, prevalent in ail big cities, and j c k whih ought to make the youth in' .bly I live in a big city-a city whose ou cuntry towns and on our farms .ih population is nearer a million than stay where, they are and thankcfulS 500000 For 17 years I lived in that they ar e not "padding the hoof"' eel- a city hving0100O,000 people in it. in big cities. the I have ivedgin other big cities. In- The End ýut deed, I have neer lived in a small city. And now I find myself envious s 0 f these who live in quiet and at -__________________ u- itractive country towns. I say te ind myself, I made a mistake when 1 n- in'ed aw y from îy native town ot w he re I ived happily for 30 years. utHad I remained there, I would not tdy not be under my present heavy pres-R e g em sure to make a living. I would have had a hmeof! yown.I ol which now I lack and can neyer T E hope ta have. I would have saved monei_ -not used it up each year Vo meet livinag costs. I would have lei- YUSe ue now in place of the necessity "o w to go to work early every morning cutryum to and to keep hard on my job every onesyuma ce day. new stock, you p of I contemplate the lot of many e friends o! mine who live in country and a hundred oti towns and on farms. At My age or conduet of yu Inear it they have a peace of mmnd u jd wich I lack, and they have homes "u o is of their own-something which I-"u o ,n a rather aixless wanderer from city people and telling to iyad from country-have not. il 'Had' I remained in my native town, as and had been even less industrious hv h od i ;s than I have been through the years, YOU figure you ai, I could have travelled.-couid have esiyo dn' seen the show places of this con-nesfyo dn' ts tinent and of Europe. And. assum-viea E U A ;e ing that I had political or other am- vc tR L <Tuoto) (Ste-te> s ZCHANDISERS:. ep Out, YOU tî'im the windows, you dust off the ke UI) new Pî'ice cards, you ufipack and arrange plan your mercha-dise showings, you do these her necessaî'y jobs REGULARLY in the normal business. ,about the biggest job of ail - contacting the ig them repeatedlT that you are in business and ey nee(l. Do yOu (do that REGULARLY ? Do 'e going to get your shae of the available busi- teli foks about youi. merchandise or' your ser- LR intervals instea(lO of(ing the job spasmodc- iowf tests, expel'ience and thousands of r'ecords, d best-of-al medium foi' REGULARITY is ad- ocal newsl)ale.. A flewslal)eî going REGU- homes of Your p)ossible ustomeî.sflot only in sul'rounding terî'itoî'y as weil, makes it easy e to see how youî' local fiewsî)alel. offers you f a v e h ic le f o i' c a î'î n y , b u i e s e s g the people. Yfgyu'bsns esg 't think these folks won't Miss Your* REGULAR- r. They look foi' theji' fewspa>eî REGULAR- .iGULARLY, study its advel.tisermets (yours, JLA RLY. ýs more, you'il find they a'e buYing fairly O, if You'll just check up, esPecialîY with the ouse space REGULARIY. OR MORE REGUARLJTY IN ADVERTIS. Statesman \ I PAGE TWO THE CHRISTIAN SCIENCE MONITOR Pubiished by Tis CRISTIA~N SCxIsNCî PUBLISHING SocIT Boston, Massachusetts, U. S. 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