Clarington Digital Newspaper Collections

Canadian Statesman (Bowmanville, ON), 6 Jun 1979, Supplement, p. 5

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Today's Woman, Supplement of The Canadian Statesman, Wednesday, June 6, 1979 5 MAKING HEADWAY From Page 4 e t ahead, she stated. Mrs. Cole is presently paid on the same salary scale as any male counterpart in the vice- principal category. She will be entitled to retirement benefits when her years of service plus her age total ninety. The teaching profession has undergone a metamorphosis over the years which has rendered the idea of limited career opportunities for women as obsolete as the teaching methods it once employed. TODAY'S WOMAN From Page 3 internal structure of the hair. This salon service is called Trichoanalysis, a new concept to enable the professional Cosmetologist to better understand both the physical and the microscopic properties of the hair keratin protein. Two pieces of equipment are necessary to perform this analysis, 1972 marked the beginning of major significant advances in hair research knowledge. It was found, that when a Quartz Red Compensator was inscrted in a microscope along with two polarizers, a certain color phenomenon appeared in the hair keratin structure. When a hair sample was placed on the stage of the microscope at a 45 degree angle in relation- ship to the two polarizers and the Quartz Red 1 Compen- sator, four vivid colors could be seen in the cortical fibers, green, blue, magenta (or red) and yellow. The analysis is based on the way these colors interact and the diameter of the hair shaft. This instrument is called a Trichoscope. To achieve a complete and thorough analysis you also need the help of the Electronic Trichogram. This is a sophisticated precision instrument which records the force in grams necessary to stretch a hair strand to its yield point (the point where hair will spring back to its natural resting state) also the per cent elongation at break point or what per cent of its original length the hair strand will stretch before it breaks. Armed with these scientific facts a profes- sional Cosmetologist can determine how structurally sound a clients hair is. Whether it will accept a permanent wave and achieve the curl they want, or whether that curi will drop out in a week or two or become dry frizzy and breaking. Also it can determine whether a color will take evenly and hold without fading. If the analysis shows a clients hair is not strong enough for these services we have the means to recondition it and Make it strong enough to accept these chemical services (perm, colors). There is a complete range of hair recondi- tioning treatments, each formula in the treatment range is designed to react upon the hair's internal molecular structure and upon the outer cuticle cells which surround each individual hair shaft. The manageability of our hair and its general well being depends upon a delicate balance of protein amino acids and moisture particles, because basically that is what the complex molecular structure of our hair is made up of protein and6 moisture. Sometimes the crucial balance of protein and moisture in our hair becomes upset causing it to become unmanage- able, difficult to style, dull and brittle or limp and lank. Sometimes it just will not hold a permanent wave; color evenly, or hold a roller set or blow dried style for more than a few hours. But don't always blame your cosmetolo- gist, or even yourself for your problem hair because, until recent highly advanced scientifically formulated reactive reconditioning treatments, there was not much either of us' could do about your hair problem. You see, usually the problem lies within the hair's structure, or the cortex as it is referred to by professional cosmetol- ogist. So coating the hair shaft (or its outside cuticle layers) in most cases does not help to get to where the problem lies. Each oneý of these special treat- ments is designed to do something specific to the structure of your hair. Why special treatments? Well special because they actually work and what more, the effects will last a long time. That is, of course, if you don't go upsetting its natural balance by using your favorite alkaliîne shampoo that grandma recommended many years ago! Your profes- sional cosmetologist will assess and determine which problem your hair may have and then decide which one of the range of treatments will overcome it. Your cosmetologist will even explain how your hair might have got into bad condition in the first place and whats more important, how to prevent it doing so in the future. We 're mightyproud of our girls. The management and staff wish to sincerely thank the girls of our company for the efficient and pleasant manner with which they perform their tasks so important to keep us going! 166 KING ST. E. TELEPHONE 623-3396

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