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Irom t-he ýuld mnelt So Nice To Hlm He Ccrn't Afford It 41 They used to say that goodi things corne done up in, small piackages, but that was before the packaging revolution. Now- sdays, just about everythinig cornes done Up - not, necessar- ily in smali, packages-, but cetrt- inly in, neat ones. There are 'orne packages designed o keep things -crisýp, others limp, stili athers tnoist or- dry. But ail are- de--sign4-,d, so it seems, Vo nmake me want to buy and to rush homne and enjoy the contents. 1 sometimes wish business Yîould stop being so nice Vo me. 1 can barely afford it. When ï go o t te spermarket to buy, Pay, & couple of pears (we have 1 can se -e designed' to eat' a t buy two,1 ruakiuig an d. vegetab!e sanie rsfluy on R * -W improvedc and IivJng's out la bread in a foil wrapper that you can toss" on your oot- dloor tire. After a while, you un-~ wrap the foi (.prefeibly with asbes os glQves -- which corne .1n packages, too) and sit clown to enjoy a sort, of pallid toast, On~e developmnent. tlut could herald a whole new era lu' pack- aging is the disposable bag. This wiIl be found in what la called the non-food section of iood btores, a section that is grad.u- ally taking over the food-depart- ment. Que use for the disposable bag is to package the disposable bag that has replaced the old-' fashioned dust bag in vacuunm cieaners. The point of the 'dis- posible bag in a vacuum cleaner is to keep ,your hands f romn get- ting dirty. Any housEwife cari tel you thjs- invention misses- the poin't. 'What is reafly nee4led la a disposable vacuum cleaner. The pack.aging revolution liaa broadened that aucient nmerchan- dising device knowu an. &st!I one- cerit sale. As~ developed by sonie zealot in. the cracker barrel age %)f storekeepinig, the one-ceet sale was -simple in concept. You bou'glit O#ne itenm at the regUlar Pri.'e, then rerv,eived anothiex for r, penny more.' That was beflote ~the cluster pack. With mnodern paçeça.gin, you get an item for oile cent m~ore when you buy two, three, ý;Our, or sometimes five of its mates. This is'akin to 'buying a piano because someone hias gÈven you a bench. A varia,yit is the combluatioýn offer. You can kuy dental creamn wih a roll of alumninum foi' riding piggyback, Tlbis intriguing example of what te trade caILs. '-reJated selling" is one where tLhe relation eludes me. A-pparently an alurnuwm-foil mnan and a d~nt1-ce~mman fell Vo talk- i.g one day with a packaging e-_ngineer -,v.hose business was slow at the 'jme. 1 remember an ad 3run by . a ADVERTISIIG MIDiCAI. R$WkAI PAIN$S OR NEURI t0 TRY DîXON'S REMEMY MUNRO'S mDRU* SToau tesE LOIN oTTA'ý $î.23 8xprett; CII.çt. NUJRSING HOME$ oderahosp"Iale.ulpped.. Day-nigl '! î j . 1 2 0 R H «n t e r W . , a m i l t o HOC in a -r WAN ght the lzaN osfN n thîN a seN for I bu- How Con, I? By Itoberta Lee IIOW can I1 make a eancue. irinly into iatoo-4arge LB called ýr proud coat 4 ase, the ey hair It is cost- earning," 1 w-anted Nico1le." .t as any ýe Champs in oga' ily