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1-Orono Weekly Times, Wednesday, February l5th, 1978 I byJimSmt Keepîng the Tita fic Afloat >The trouble with Canada cheaply as American firms. (asit is for most nations) is The result of thîs analysis has rather basic: we suffer from been the recommendation a surplus of experts. that Canada's manu fac turing An expert, as it happens, is someoe who bas earned a reputation and therefore no longer needs to think. More- over, the reputation is gen- *rally earned by taking the obvions and contorting it until, in the end, the presen- tation is utterly incompre- hensible. Sad to say, the Ca- nadiaji publie regards coma plexity as a virtue rather than simply a roof for oh- scuring shallow thinking. Well, the experts have been busy analyzing why Canadian industry can't turn out manufactured goods as as g companies should be encour- aged t0 combine into a hand- fuI of very large -man ufactur- ing enterprises. Large plants- according to expert opinion - are more efficient than smail plants. Therefore - accordmng to ex-. pert opinion - Canada would be more efficient if her nianufacturing plant&were as large as American industrial plants. The only fly in this theo- retîc ointment is that it is by no means definite that larger plants are unquestionably more efficient than smaller plants. A researcher a t North Eastem ,University in the United States, for instance, surveyed a wide range of consumer goods manufactur- ing industries and concluded that most items could be effi- cîenitly produced for markets of fewer than one million people. Frank Scherer, an- other American econiomist. found that,tor the most part, the production cost advan- tage enjoyed by efficient plants over plants that were only one-third the efficient size was virtually neyer more than 10- and 'more common- ly was less than 5%. Since production accounts for only about one-third of total coats (marketing costs commonly exceed manufacturing costs), e ffilciencies of large scale are seldom meaninigful. The true reason why foreign mnanufacturers are more efficient than Cana- dian manufacturers can be found itechnology. Strong export performance is tied te technological innovation and that, in turn, requires a strong mix of smail, medium and large companies - eaeh of them an independent flrm rather than a branch plant. Canada needs progressive Resolutions 'for smokers These suggestions are'of- fered for smokers to start every day of the new year. RESOLVED that 1 decide here and now to make a commitment to my own body and health and to give myself the respect 1 deserve.-, Steve's Furniture: Dînng Shop Furniture Refinishinge Diigsets to occasional1 pieces *Yes, we do re-uphotstery * abric Sam pies Free Esti mates : .. ,Steve Johnson- R.R ,Orono 983-9630. THE THIRLi MONDAY IN FEBRUARY * -' The Associaf on of Kinsmen Clubs RESOLVED that I know i ean take steps to adopt more positive lifestyles to celebrate 111e and promote my well- being. I recognize that We coming a non-smoker is one of those lifestyles. RESOLVED .that I will coîlsider the ,adverse effects of my smoking on ail those .around me - at home, at workl, in public places, with friends - and I will ake a greater effort f0 avoid polluting the air they must breathe. RESoLVED that 1 wîll take serîously the future effects of my continued smoking, that I will ponder the impact on my 111e of the possibîlity of developing severe lung dis- ease or heart distress. 1 will allow myself to imagine the effects of sucli a disabil ity - or my early death - on ahl thoseý who love me. RESOLVED that 1 will find out for myseif just how easy or how hard it is for me to quil smoking. Many people quit smoking several times, and each time they are actually practicing becoming non- smokers. Others can quit once and make it stick. I can select bits and parts of a whole variety of techniques and choose how to become a nonsmoker - in my own way. RESOLVED that know deep down 1 can change my behaviour and smoking pat- terns - if I want to enough. 1 arn convinced quitting smok- ing is one of the best things 1 can do for myself and those 1 love. RESOLVED that I realize I can reach out for ail the help and encouragement I need. 1 don't have to go it alone, although I can if I want. 1 can also join a group with others who want to stop smoking. I can ask for aIl the help I want - from my family, my friends, my co-workers, and from my local lung association. firms in selected industries which are natural to Canada - industries sucb as fisb pro- eessing, petrochiemicals and natmiral gas liquefaction. In other words, Canada doesn't need more large finns. Canada really needs a new manufacturingpolicy - such as that proposed recent- lIy by, the Canadian Federa- tion of Independent Business -that will buîld healthy na- tive industry throughout the country. The experts hbelie that bigness in itself is imaportant. But this is a simplistic ap- proach to our poor produc- tivity. The -experts, lest we forget, also advised that the Titanic was unsinkable. Expert opinion is rarely as good as common sense. "Thnk 8mai!" ila an editorial ýFeeragtion Of Independent SNOW PLOUGHING New Equipment Phone Anytimne Cam Olesen 9813-5669 Major& Repairs BOTH FORE IGN AND DOM EST IC -ENGIN ES REBUILT -VALVE JOBS -FRONT ENDS -TOWING MA N(03E RS I GARAGE OROMO 983-5130 SNOW PLOUGHING New Equipment Phone Anytime Cam Olesen 983-5669 e, v Clarke Public LUBRARY PHONE983-5507 Monday, Tuesday, Thw'sday and Frîday Salurday 10:0010 5:00 p.M. Orono,Otai Film Processing CUSTOM FRAMING Cameras and Photographkc Supplies 78 King St. W. BOWMANVILLE 623-2404 Taping - Spray Ceilingse Plaster Repair Painting, Wally Lucyk 983-551i8 ORONO Ha mutons, Insurance Service Susan M. Sawyer Off ice 983-5115 Home 983-5270 Main St., Orono IWilliam C. Hall, Chartered Accountant Phone Newcastle 987-4240 ALL DAY WE DN ESDAY I. and SATURDAY TELEPHONE 623-6555 JOH N MAN U EL, C.G.A. INCOME TAX AND RELATED ACCOUNTING SERVICES 67 KING ST. EAST, SUITE 2 BOWMANVILLE, ONTARIO. UlC 1N3 SPECIAL Ail, the Fish and Chips you can eat, $1.85 Tuesdays and Wednes- days. MOM'S KITCHEN Main St., Orono 983-5310 Cha ries Reid Orono's Licensed Auctioneer Va luator > Specialize in Farm Furniture Sales, Consuit me for terms and dates Phono Orono 983-5914 A uction Service Farm& Estate Sa îes Furniture Modern and Antique NORMIFAULIKINER Stouffville 640-5691 EARL GAUSLIN Stouffville 6«C.30I9 Orono E Iectric Nerb & Gerry Duvail 98-5108 ELECTRICAL CONTRACTINO ELECTRIC HEATING Electrical Appliances T.V. - COLOUR T.V. RADIO - HI1-Fi WEsTIrNGHousE RCA ELECTROHOME 'Guarausteed Service Orono Towing IGENERAL REPAIRS Phone 983-5249 Orono O.m chatterton Electrical Contracting Phone 983-5546 or 983-5940 Oirono, Ontario