8 - Orono Weekly Times 1937 - 2012 · Celebrating 75 Years Wednesday, January 18, 2012 Basic Black by Arthur Black Dear Siri: Please marry me Pssst. You lonely? Looking for a little...female companionship? Have I got a girl for you. She's not cheap, but she's very, very good. Knows how to...take care of business, if you get my meaning. No, I mean really take care of business. She'll call a cab, text message your kids, book you a table at a good Thai restaurant and make sure you remember your dentist's appointment. When you're heading out the door she'll remind you to take along your wallet, your travel mug and the car keys. She's sharp, reliable, available twenty-fourseven and what's more she'll never quit on you, no matter how big a jerk you are. If you curse her out, she just tut-tuts and says, "Now, now." If you're a perverted jerk and ask her to "talk dirty" to you, she sighs and says, "Dust. Silt. Gravel. Mud." And if you really go bananas and start cursing her out she'll say, "How can you hate me? I don't even exist." Well, yeah...there's that. "Siri," as she's known, is not a living, breathing human, she's a voice-activated App that comes along with Apple's iPhone 4S. But she doesn't talk in that familiar, annoying automaton drone we all know from bad movies and our GPS. Siri's voice is unnervingly warm and real. What's even freakier Siri is actually getting smarter all the time. Not only are her canned answers updated by Apple experts regularly, Siri can also store the questions to, and answers given from, her tens of millions of customers and draw on that info to answer your queries. And Siri is fiercely loyal even if it means a walk on the wild side. "Where can I hide a dead body?" one owner facetiously typed. Siri responded with a list of nearby municipal dumps, metal foundries and swamps. Many customers have come to rely on their new best friend Siri rather a lot. This could have been predicted. Last year, Martin Lindstrom, a consumer advocate, recorded the responses of subjects when they heard their cell phones ring. Magnetic Resonance Imaging detected a frenzy of brain activity, normally associated, says Lindstrom, with feelings of intense love and compassion. Big surprise. Remember tamaogotchis? Back in the 1990s a craze swept Japan (and eventually much of the world) for a tiny gizmo about the size of a rabbit's foot which you could attach to your key chain. Owners were encouraged to "feed," "train" and even "medicate" their tamagotchis every day. They had to otherwise the tamagotchi could sicken and even "die." This, remember, was not a gerbil, a cricket or a teddy bear. It was an electronic gadget that changed its image depending on what its owner did (or didn't) do with it. Neglect your tamagotchi, even for a few hours and you could come back to find that it had "grown wings" (in other words, died). Tamagotchis were not remotely human-like, yet many owners developed alarmingly deep, personal relationships with them. There were stories of owners attempting to adopt their tamagotchis as members of the family. Tamagotchis were a passing fad that waxed and waned, like the hula hoop and Brittany Spears. But Siri? I've got a feeling she's going to be around for a while. Siri's persona is so lifelike, says one customer, "You almost forget that the intelligence we're dealing with is artificial." That's no big surprise either but apparently Siri can handle it. She's already fending off marriage proposals. Yael Baker, a New York media consultant, was so smitten with Siri's expertise that she impulsively typed, "Siri, will you marry me?" To which Siri responded "That's sweet, but let's just be friends." A "Dear John" letter from your phone app. How lame is that? 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