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Broadcasting Giant Hornby Transmitter to farmers and gives up-to-the-minute prices and quotations. Around The Dial From CKCL comes news of a mam-, moth Christmas party to be held over the air for the shut-ins. The broadcast broadcast will take place on Thursday, December December 23rd from 2:15 until 6. On this program will be heard many of your favourites of the air. We tried to get several names for you, but apparently it is all to be a secret but definite asurance is given that it will be something worth listening to. Last Word In Modernity RADIO HEADLINERS OF THE WEEK Tower . 647 Feet High Is Hub of Station CBL's Broadcasting Equipment---Another Equipment---Another Link In Magic Chain of "Canada Calling". Thirty-five miles from Toronto, in the midst of a typical rural Ontario scene of pastoral ' giant instrument o: Six hundred Bir-f structural a slender 1- ( and orange.^ Ian Broadcast^'p,. mitter 'kiK/T'-Ü operation the tower striking £ aviation beacon cuts through the atmosphere atmosphere to warn nocturnal hinlmen. All around lie fields, red barns and haystacks and beyond, the million radio radio listeners whose sets will be tuned to this wonder instrument of the Twentieth Century. Lines of Transmission A small, compact building of modern modern construction in white concrete and glass; brick, houses the actual transmitting equipment. The tower is 500 feet, away. Between the two, runs the transmission line, carrying the power generated in the transmitter building io the tower, or radiator. The transmission lines are mounted three feet above the ground. They are encased encased in copper tubing, wrapped in asbestos arid supported at intervals of a few feet in such a way that it may expand or contract under the changing changing weather conditions. Beneath the' ground, radiating from the tower are nineteen miles of wire which can be described as the spokes of a wheel with the tower as its hub. Will Stand 120-Mile Gale The tower stands upon a ten foot square concrete base but the construction construction is not as simple as it appears. appears. At the base of the steel tower is a steel plate, below this a porcelain cup superimposed on a steel ball all resting on the saucer shaped top of the concrete base. This resembles a ball and socket design. Running at right angles from the four corners of the ten foot square shaft, about three hundred feet from the ground are the four guys, one and three-eighth inch wire rope, specially designed and tested to hold the tower against a 120 niile gale. These guys are anchored in the ground 650 feet from their point of contact with the tower anil they bear the extra weight of four insulators, insulators, each weighing I'OO pounds. At historic Torcheres, in Quebec, an identical construction is under way. These are the most powerful transmitters transmitters in Canada, a»C each will also serve not "only the produce in which it is located but neigj^o ring provinces provinces and states as welC* ent, none of them is Ameche himself. himself. He can project himself into an almost infinite number of personalities, personalities, but his own is probably best revealed revealed in the competent manner in which he runs the show as master of ceremonies. As a co-worker of Charlie Charlie McCarthy, he is perfectly willing to submerge himself as straight man for a ventriloquist's dummy. Up-to-date Farm Comment To our rural friends we might suggest suggest listening to Farm Comment, broadcast every Monday, Tuesday, Wednesday and Thursday from 12.45 to 1, noon, over CRCT. The commentator, commentator, Norman Hogg, tells us that eleven prizes, totalling to one ton of feed, are offered to listeners for letters letters giving personal opinions of the programs and suggestions. Mr. Hogg discusses questions of general interest Six months as master of ceremonies of the Chase and Sanborn Hour has revealed Don Ameche as the "man of a thousand voices." He has the light touch necessary to an M.C. and he runs through the gallery of characters characters in almost any dramatic library without difficulty. One Sunday, in the broadcast over the NBC-Eed Network Network at 8 p.m. E.S.T., he is a growling growling racketeer, the next he is Henry VIII, or an Italian peanut vendor, or a French.painter, or a fisherman, or a doctor. Yet they all sound differ- beauty stands a service, _ „ c e. pevert feet, of JX S 1 "\.\V re clouds like "tinted white .... : now Canadas Canadas fjj ftion trail-- do^Mch began Chris tmàrXX, By day, looms in skeleton form t the clouds, by night its Annually, more than 400,000,0.00,- 000 tons of mud are carried into the Gulf of Mexico by the Mississippi Eiver. mmmm l IMPERIAL TOBACCO'S ' jr ginning in the two 50,000 watt stations, stations, CBL and Cl IK, in Ontario and Quebec. Now that the transmitter has made its formal bow on the airwaves, visitors visitors are welcome to the new headquarters headquarters of CRD. IMPERIAL TOBACCO'S INSPIRING PROGRAM Every Friday Night on a National Coast-To-Coast Network Twice each week day The Toronto Daily Star, broadcasts news over the Canadian Broadcastr Corporation's, new high-powered ..station ÇT ... 'Toronto. Mornings--8 to 8:15 A.M. Evenings--6:15 to 6:30 P.M. --on one of the highest-powered stations in ail Canada---50,000 watts -- covering practically all Ontario--on an air-channel free of all interference--• clear as a bell. Get your news Red Hot--news.from all the .world--brought to you with the immense facilities of Canada's Greatest Newspaper. 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How CBL's New Transmitter Tower Looks From the Ground An Intricate Network But how does a program, originating in the OBC studios at Toronto, get to the Hornby transmitter and into the homes of the listeners ? Music, drama or comedy, lectures, news and songs, all .travel the same way over specially specially designed telephone wires to tn| iransmitter building jjrfêfe thêy $ré HÜ \ ■x