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The One Big Duty of the Times is to Lower the Cost of LM~ We!ve enlMinstlhat flght héart and soul and this la our Challenge. It'as a Challenge to high Pt1 a Challenge to competition, a Challenge to yos to find the equal of these savinga anywhr. For MU we have been looking forward to the. time when we mlght etart a worth-'whfle fight against high prices.' have inade many apeclal tripa to Esatern Markets and nolw, firmly conviced- that the universal acri of profita by Merchanta, Manufacturera and others will atart a change toward better living conditions a%, we inaugurate This Challenge Drive to Break the Back of High Prices - - - - - - - - - - - - - - - - - - - - - - - - - - ---- - - - - - - - - - - . . . . . . . . . . . . ýRT- T.uns q' Here's the Way the Women Profit in the Challenge Smartest New SUitS An mmcornmonly attractive sho'wing Of handsome man- tailored suite of all wool Tricotine, Velours, Silvertones,* checks, Poiret Twils and Serges. Every one silk lined. - They're ii Uiree lots for the Challenge Sale and the prices are less than the actual cost of nuiterials. Sce them at $ 987T5M$2 4 m5$34375 Exquisite Dresses 0f exeeptional individua'lity. They're developed ef beau- tiful Taffetas, Georgette Conibinations, Satins, Foulards, Serges and Tricotines. Se varied is the assertinent you'll have te sec them te appreciate their beauty. Three lots at GRADUATION DRESSES SPORT COATS - -DalntY Whit. Graduation Drese u« in & -5waigCCINew Sport Cote In eql coloa. charmIng erray. Every que 14iL vision of ThSe materials Include PloaCioth. Careis lovelineau and cherre. Heir. <oldtones. Silvertones. etc., alue fou leneth coats et 14.50 te 19.75 12-50 t 15.50 No 1Ex- changes, wui Cano or Ap- proveis. A sllght charge for Altere- tione. Dresaski1rts Stylsh new Skrts ln the popular pisd n inateris. very spedila t . ......9 Silk Poplin Sklte la &Hi colore and i iscs Menked for ia ~ Challenge Sais t ... ........ All Wool Serge Skirts la oaRY ar-d IL. IKCod tyle& Thé maâteiais aetc orth more than ..9 SMART COATS An extreerdinary displsy cf imort spring oSsisln fab- rien end style rMost ln de- mand. Wondeful veues et ....24*75 FE COATS Leatherette Coats 40-linch Coats. aul beautiful- For auto w.er. saTnm Md t>' sik lnetS. Thé iaterlils swagget iookiDg. Ver>' 555- and styles are the béit ta cially priced for the Chai- bebat 1 b i l St.........38.751 &tw.........19.85 Petticeats Sacques 'Well made blck seteen -Womena Dresslng petticoate Ever>' vomen Secques lna e veriet>' ef wIU ses the Won- ~ pten.Seii> re dertul vlues et £1.39* p.tternsthetal 9vle Porch resses Challenge Sais.. U Gingham Porch Dremsse camisoles ln clever %rlles and jg o e d patterns. <Or. Waphable Sqatin Caret- g.ndîr tri,,,mrd. Tiey sle,: 6 dîfferentstl. are w'onderf ai>ta0 t il t $2f values t 4.5 mael' s .....a.... Eoc95c HousDresse in pretty striped Mater- lsg you c&nt fatSthons s.ny'where 1.39 et .......... Kimolnas Serpentins Crepe Klm- oas n li neW tet ci- Tls la à gret 2.98 Vs.lue et ... 750 Georgette 'Blouses in ai -Matchless Challenge This S ale is a' Me rchandising Triumph G.eggstte ]Blaus. es 0f tala Qusllty et this prfce am 'In- beout of Equal "lhem If You Can,At $4185 lÇo iatter how Smart yeur Spring Suit, one et these Blouses will give it an added grace. They are gorgeous creationa with an undeniable charmx and elever individu- suit7 and are skihfulhy fashioned te 'achieve style -effects as-unusual asthey ai-e desirable. Just 750) et thoen. se b. prompt. It Will Probably Be Some Time Before You Find At, Such Agein The Girls Share In the Challenge Si#ings WHITE GRADUATION DRESSES ini a wonderfîîl assortanent of styles. AUl are beautifîîlly trirnnîed in laces or cim- broîdcî-ics. Specially priced for the ChiaI- leîîge Sale at 3,u65m4,e65 m506%5 GIRLS' GING19AU DRZSSES as frcsh and crisp as you could w ish for. A great variety of celer cominations and styles fer the challenge ut Bizes 2 ta E Teae s lise8s I d.te14 ars 1.69 '03.69 j 2.69 te 4.69 - &mpers COATS I -Chils-on'e c<ats in vJurims- For the littlc tets.- mayslefote Seetion aysyefoth Is Mos~t Corne in ail colors.' girls frorn 8 to 14 yrs. Ccwrplete. Special values 89e Special ut 12.50 for this sale t $9.953o. - - Children's Silk Dresses Beauitiftully nî.ado of Taffetas, Satins and I>ongees. MIl new styles. Thev 're in threc great lots at 12.50 14.95 16950 ARingingChallnge Infants, White Coats ln Cashmere and Serge. Sizes 6 ruonths to 3 years 6 cIrls' Coveralo-lu 3 2, o8 Year sites. Just the. thins for play Wear et .......... 1.25 Kmitted Bootees lust the thing for baby. ver>' speciel&t the pair .. .....C3 Dresses Drssses for the litile tais. Made wih smockings and hand made 8 tucksa............ 8 From, the Infants' Wear IInfants' White S3ilk Coats 9 --of Crepe de Chine, finished [wlth heavy embroid- 9095 cry at Children's Dresse@ -Well made. Sizes 2 ta 6. A speclo.llot shile tISe> lestet ...65 Mualine Bonnets. ln preti>' de-;îgns great velues for thîs s"le et ............ 49c Baby Blankets Baby Blankets, very waroe and dainty. Spc- e Iciai et $125 & . .. 1.50 BABY BOOK FREE Conteilctn rfulin8tructions for the troper car e 0e lbuby, given free taeeey viitor t oour infante' sc A Milinery Challenge You'li Neyer Forget Stunning New Trirnmed Hats The r vl es.Ha 2--a5 siten- ei rra>' just errlved for summèr w 'ar. Theyro bln Gorgettes, Batevia Cioth, Piping and Mitans. L.arge. mediume and small shapes. ailtri the wanted new Trlmmings mmd no end t tuidividuel &bave& 1" ORUR EN'B RATS I .great assorti-n'&t in pretty Milans in shapes 'for giîrls £rom I0 to 12 ye.rs old. Specially priced for the Challange. Challen Specials -ON MAIN FLO TÀPFETA SaL ~Plain colors and cha qîiality. The usual $ s i i . k f o r c h a i - - C lenge at q RIOHES Sflai The popular Foula and Pussy Willows allUi the w shades <'olors. They selr larly at ý4 2 Specal yard SPORT SILRS Dainty ne"- silk pop. ln p1lain and fit wcalves. 36 juchecs wý for tlhe challenge Sale at yard __ Excellent cotton hoqe white, blark and roll 'AIl sizes are includec You'il recognizo tho value at 6 FINST VOILE Verv fine silk st' voiles in the ne%, shades and hands( patterns 40 inches widc at yard - SEIEETING God quality bleac sheeting 9,14 wide. ery mloîîîan knows v a bargain it is at tie yard ---~-- Yod ail know the ni -This is a verv bleachcd qualitv. Costa more whT*t than thtis price 3 yard LONi8DAfIEMUS. Famous the-wor1do 36 inch"s wide. -%~ spc1 for the ý( egesale 3 at yard TURKISH TOWI Very heavy quality exceptionaliy absoÈ 17x31. size. For 1 the Challenge OUTING FLAX lIn dark and light ab -Very heavy qui a Challenge apei the 2;11 yard,- a S Boys! Read This Challenge News-It-is Great 4L:Z BOYS' SUITS with one or two pairs et pants. They 're in fancy mixtures. Ilave side or patch pockets a.nd beltsahl around. Pants are lincd throughout. Come in Tweeds and Ilomespuns, Sizes$1.7 8 te 18 tor the Challenge Sale $57 BOYS' SL1TS in faîîcy mîixtures. - l>ants hîned.<'orne in sîzes 5 te 17 yrs. Speeial 9.98 at. Baoyes' Kaynee Blouses - Fast color, fancy strip- ed materlal'.. Sîz- el, 6 to 16.195 Silati.1 a. i BOYS, KNEE' PANTS ef heavy fabries. - Fancy stripes and mix- tiîres. Rizes 6 te 18. seeiaj 2.35 &eyse Paaa- In feet color fan- cy stripes. Trlm- rned wlthh elik bratd. Stge's R to 1,.......1.85 CHILDREN'S WASHE SUITS A»~ ROMPERS Wcll mîade of ggxxld washablc Inaterials. AI sizcs and 1.85 ail colors. A feature of the Challenge Sale at BOYS' OVERALI1S in plain bliîe and stripes.- Made of heavy dcnrrh' Front and sw ine Pî'ekýts 97e Sie o 1l at.. BOYS' SUITS --of strong fabrics in fancy irdxtiurcs. Good, saits for sclîool wearîSizes15 7.98 Challenge Specials -ON MAIN FLOOR Crepe de Chines -Exceptionally hand- isoneie s in ail the wantcd colors. Splendid $3 values for Chialliîge Sale atA~ Pretty Satins There are m-ashable sa- tins in exquisite white an<lfisl (ffeets. Very heavy quality 18 at the yard- Children's Hose Gootl servireable liose in bladk only. -- Thev couic in ail sizes and ,are speîally35 priced at35 Fancy Voiles in ncerst patterns and flhc mtost wanted colors. Th' eail 40 iriches wide. Speeial for Q the Challenge, yd 48e Bleached Muslin 86-inrh l3leached Muâ- lin. A very good grade. Speeially priced for the challenge at the yard ......-21 Bed Sheets The Farnots Pepperl Shees 7s90 clisize. Woll<l4'rfiîd values, for the Challenge -16 Sale at 1.65 Pillow Cases Fine Peppereil Pillow Cases 45x3ý6-iiuch size.- Very special values for this sale at 41 the yard - 21 Percales 86-inch Percales in both light and dark shades. A. rcrnarkable value for this sale at 3lic yard .....-.----- Huck,,Towela --Thrsc are very good towels i.n 18x36-inch size, for this sale 35c Lat3 for* $1, ech-. Shaker Flannel An excçptionally geod quality, xnarked for thia challenge sale at the yard. Wmah Boilers SautS Copper baller. Large Bize Setionary hendîce. $1 59 ml"ua e.......98 W"ah Boliers wlth b.avy coper bot- ton. 14rg0 #m P3or fteCIlIdg-3e48 This- Is What The ChoE Means to the Men There's ne excuse for wearing old clothesq. M r. '?*an.. Sec how we euit the cost ef clothing. stylish'Suits For Young Men Stylish new mhodels suech as waist-lhne and beltcd effecets, Single or <'îl breasted styles.(loed fa bries in b)rown-i or gray mixtures, Up te2 *7 SMART N EW SUITS A»D TOP COATS $34.75 D)eve..-ed of excellent worsted. Serges andi Flannels ln no end 0f clsy patt. rns. Styles for the Young fellow- aùd the older chaps. Up to 145 1 alin'-. CLEX ER SIJT'S A-Id) m-- TOP (JOATS $44,e75 Cleverest lot of Sults end Top Cfit rs eve ùen enywhere.I ie, are the produot of master desigKn- ors and thSe iailoring and fabric'i tell thpîr quallty at.a glante. Up to $55 values Matchless Suits and Top Coats An extraoî hnary dispiay from the best kniown nikers in Arn- erîca. Tliev 'retUic ast word in Chassy taihorinP7 - and are gahinents that sell regularly up to $65 MZN'S TROUSERS Men's $6 trousers in worsteds Liglit and dark colors. Great values at "39 'MEN'S SILR SHIRTS Siunning silk shirts in Crepe de Chbines and Tub Silks.ÂAU the new col- ors. $16 .50 values et ....... 2.5 MEN'S TROUSERS Mcn 's $10 trousera in wersteds and cashmeres. Suit patterns, unconmn values for78 Challenge Sale at ...* MEN'S DRESS SHIRTS isn*dsýome new shIrte In ail thSe wa&ted aew patterns and colore. 13 shirts &t .......... 2.35 COLLAES NECKWEAIR MEN'S BOX Soft collau's lu ail thSe landsomne new ilk four Mensa cotton aux In white, a-anted btyles. qf Ln heude. $1.60 n black and colora. 1 Sbpeclal ut...... 25Jc values et .......... 95C 15c values et .... 1C MWEN'S HATS MEN'S CAPS Suft and Stiff blocksmn black, Odds and ends of newcst sty les gray and brown. $3 val- 8 innay ate t- 1.19 uies for the Challenge - ters and colors at ...- ibbed Unb Ankie longth! Short Sies. SHIR' Bltlriigs and Short SI Specwel t Challenge Savings On Every Day Hlome Ni No Mail or Phone Orders 1 ~on Thes ItReis.-1 LAWN MOWERS The Jewel Brand, 14- in size. Very strong- ly ruade. f o 98 this sale at - I Garden Rake well ma.de 12 taotb etze specia 98 Garden Spade strongi>' made andUI gise salgis factory service et thSe tngth- Spadlng Stronc ' Fcrk Trçiwels A garde» vita good nLecesait> et b e n dia.é& éach-Specil Ait- Jap-A-Lac, thie famous var-% nish, kîm-)wn evcrywhere. - Special at - 1.45 thc quart HOUSE PAINT Ready mixed house paint in aIl colora. Excellent32 quality at gallon --- AL&ABASTINE for interior- decorating. You ail know the name. 5-lb 65 pkig for this sale------ WALL PAPER In ail the new patterns and color combinations. Beau- tiful desigis for Parlors, Living i'oorns, Bedroorni, Dining Roorns and Kitchens Great values at thic rolfrein 10c to 40c* No M'~ail or Phone on These Iter -WeIl Made Trunka Buit te stand hard use, 36-inch size for the 12.98 Chllenge Suit Cases -in buowvîî with stral s,24 iîdî sîzo special 3.98 Tiliet Piper Our speCial 5c brand for this saie 7 Rolle ~5c White Napiha Laundry soap speclala-t 8 bjas for.....34 Kitchen Klenzer-You alI know thre ame. 6 cana for' ....24 011 Mop-m"The Wonder"' In triangle sape. on $1.2È velue .... 0C. I of 132 pie deeoratio for the Challeng( Alumil in thc coi Specia at- G Otur entii ible (io-4 priced at redue t îoi with heai bave hooi Challeng' Conster Wa wbeeia. Lai $10 Value.. Wit GoûtS ah46., 00oT10 8 0 .D«19 Sttt! Clothea Baskets Strong iplint baskets. Gaod Mmse; for the chal- Blng.........1.48 Electric Irons Onaateed for i13'ear. iceptlonel nelues a t..e.7 Clethes Uanes Good quaiity ln 100 ft. iength.. Speciai et the~ iength .rnlY ...... Sauce Pans Aiutninum sauce pan a. 6 qt. sise. Spe- i ciel et each ... 1.48O Dish Panis Gray enainel 17 qt. Blze.t Wash Boards Zinc lined b o ards. Good site. 85ec value for thSe chal- longe- 69C Ironiing Boards The famous i-JitS brand. 14 val- 2 ses et . .....13 Cais anized tubg, larg0- site. very durable; for the Challenge 12 Lt ........12 Curtain -Roda ln attractIve ptterns. Tbcy extend te 49- ln- ches. Speciai for the Challenge .t........12c "'-s I BROOMS' God 4 sw- cd brootins wlth pol- Ished ban- dies. Spe- cel value 59c Galvaaied Pails The large 12-qt. size. - Specially pliCed 49 at --49c_ ,la TbiQ Prroift Lscjen rprur iiK moneD.. LVJXJ V4AUW ±1IIV U VU1y luy Morue and it certainly wlll buy more ini this store at these Challenge prices than it han bought anyviiere for a long ie. We conuider lt the duty of this great store to issue this extraordinary Challenge and tW lead tblai great downward, price movement in thi. vîinlty and no w-e utart it right in the heart of the oeasofl, fot be- cause the goods are cheaper on the market, but as an arbitrary act on our part-a definite Ioas of profits as Our Contibtion te the great drive Wo Smash Prices to Lower Your -Cost of Living. The Shoe Challenge Will Set the Town Talking Womens' KId Ox. MiSses' Shoes la tords with Cuba» <ci,, tid,&,and and spool beels. Vici button stylas. Tipi & plan toes. A leather soles. Al sites. $7.60 Siam. 12 10 3. value .14.0 '2.35 ... 4.5 "Me. ... CIhIldrenle, G ugf ' Metal Sho a with Women' White cioth tops. Iiutton Cmnvi. Shoes in styles for ichool iowend bigli heel wear Sites ~S tYle.. Al sîzes, to IL $2.75 val- a nd widths; tie i "lIl$4.50.7f et ..... 195 Value ei .2.7,9 In the Basernent 1 LE STAI el This Fvo-nt Raen Pr 1 Aài KUNM N- SPRI ýl