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' _ B-tm-d-ein-ttsro-ttart-cattle tdh-trv-ttnoi-der/Ute-tlt."'?'. {and "Advertising pays!" . . That epigrammatie declaration is questioned by no one in- formed in the history of business and commercialedevelopment. It is s statement of fact, obvious and indisputable. Quality and service have built vast commercial and industrial institutions, but with their handmaid, advertising, greater in- stitutions have been built in far lets time and at far less cost. Advertising brings buyers and quality; service and advantage- ous price keep them. . " What these famous national advertisers have accomplished for the trade names of their products has been done by mer- chants for their business names. Advertising has made one store synonymous with clothing. another with furniture, an- other with meats and groceries, and another with music. In - business and community there is some far-seeing and enterprising manufacturer or merchant who raises his prod- uct and business name above the common level by making ad- vertising work for him. _. It is significant that the makers of those products whose copyrighted names are synonymous with the product itself have all been large-scale advertisers. Making a "better mouse- trap" wasn't enough. ' One can point to several automobile manufacturers who owe their exceptional usuccess not to building a better car. hat to using more and better advertising than their competitors." And several manufacturers have learned too late that success in this huge industry depends upon more than making a good car. EDITORIALLY SPEAKING In an editorial in Wednesday's issue, the Chicago Tribune bemoan: the fact that Lake county. together with DuPage, has been neglected in the matter of state road work. R. M. Lob- dell, the county superintendent of highways, relieves the anxiety of Lake county residents by stating that the recent appoitimr meat of state aid roads to which the Tribune refers involved only Cook county and that another road meeting is to be held soon. at which tithe the downstate counties will get their share. Needless to say, local motorists were considerably relieved at man's statement. for they are " anxious as any to see good road- in this locality. . LANDING IN his. BITCH Almost - day one reads in the newspapers of some sutosnobile driver who has landed his car and its occupants in the ditch. and quite frequently the car overturns. The reasons given for such mischsnces are skidding. slippery roads, defective Steering (our. etc. In the great majority of cases these things happen because thecarwasgoingtooiast. 1tasrwiftirmovintrcarstrikesa ddiet in the road. the wrench given to the steeringswheel may twin it out of the driver's grasp. These things rarely happen to caution: drivers. E PAGE rouh INDISPENSABLE TO BUSINESS 1lttteqliiiaeaimtmttltextfaifrr -Irbr FRANK B. JUST, Editor and Publisher thaw-m At mutating ot the Homer Dam- inger post or the Amman Legion Thursdaynight. it wat, voted to pur- chase "Proteet Waukegan fhildrrn" signs to be posted on All leading highways into the city. Six signs will be procured for the purpose at the suggestion of Irving Collar, who conceived the idea from the Wiscon- sin posts which are carrying out the plan all over the state. The post members also voted to buy s new America: not to re- plece the one which we: stolen from the lesion heedqustters several weeks we - ___ .. 7 niatted1 It was decided at the meeting 'ettgeg2,r',t,'g to hold a past comm er's night at the regular meeting of the post August 16. Nine past commanders, including Brad West, the organising commander, and Len Hull, the present comm der, will tte_honyed_ttt, the meeting. The annual Legion ptenie will be abandoned two year. it was decided last night, on account Ntf the work and expense necessary In connection with the state -Le¢lon convention here in September. T E. A. Sales. chairman ot the tes.- tival committee. announced that an old fiddler: contest will be one ot the features gab will take the place of the lug beauty contest at the festival this year. Efforts am being made to sign up a great many ot the old mun players in the coun- ty Jo particulate in the contest. {EB/ION "it PUT . ll? Ilulll SIGNS WAUKEGAN CUTS "m WORKING FUNDS lay t, -t-,matr. Total "It8tnt'et, for "Public any): and - Department-ferr?, Dept. " - end Pub. lupin; W-he the current expenses ot the department. of streets and public im- nrovemenh. the mm ot 8t'T2,tRi0Att is hit-ad u he Ntporttoned to the n11- ous divina- ot aid department " (allows: t. -uuvo-q2.000.0tt. _ t sum and - department. A--atV, $50,000.00. 6 Wt. materials and sup- plies. WM. s. rat-tn department. 32,000.00. t _ Went. A $56,000.00. ab--,' t, materials and Sup- p-9rqutetltt,, iiiiTdriais and. tgfiti,i"t L7 coo. C "it Department-Foo M Wat. ' (Continued from Page 6) etnimra1ioqredpriorto mt. marks ' and THE LAKE COUNTY REGISTER. WEDNESDAY," HEY 25,1928 ik olitUtttt comm - h'" 310,500.00. 6. Wstar works. A-Additions and ext: 181003. 3500.- 00C00, o , B-Pumping ekpense. 836,400.00. C--Dittthtmtton aGueJtsuor.oo. D-Ahttgtmerttitu "pense-- $7,500.00. Total for water woNtr--qMn,900.00. E -Wnter oertttieates, 870,000.00. T. Unpaid clam allowed prior n May l, 192t5--01tW.40. . . Tom tor public property depart- MWJO'TAO. Tom expenses Trom oo rate fund-41.334.410.19. mo 2p thteeat Funds Section 2. That the following sums of money be and the same are hereby appropriated for the special purposes herein specified for the tis, cel you ending April so, 1928 tttttdot Baud: T 1. Educational purposes-emo.! b. Building purposes-tan/no I Ttttab-Moo/too. . . 1 Public Librarr920,000. l Public Pttmtround--8t8.000. 1 Department " Accounts & Finances Bonded DelB-M0,000. . I "movements Public Benefits (for city's portion of mew puma. sewers. etc. trom spe- tuat aaraamettttty---820,000. Water Works Plant No. t Pumping 'txpenae-066,000. Comrt'iereiai.Bxpentse: ' a. Ltrbor--81i,300. b. Equipment. materials and sup- ptietr-9t0,500. . Water Certitiettt-0,000. Total tor Water Plum [No. 2--. 31851300. T . Section 3. The .unexbended balance of my item Rr. items of any appro- pghtion made by this ordinance may . - 'A,A- 1,4 ~_I_l_._ .._ -_.¢ .14 b3 gun-unwed in making up lny de- ficiency in any item or items under the same general trpproprlatton and for the nine general purpose. or in a like appropriation made. by this Section e. Unavotdeble delay nav- ms been met with in making up sat- (menu! detailed estimates ot ex- penditures end the first quarter ot the (not! yet: being' near expiration, an emergency exist: and this ordi- nance than take Ellen and be In fur GratraGnet "as its passage and, publication in accordance with thci A number of members attended the meeting held in the American Legion Meinorial Building on Mon- day evening, July 231d. One hundred dotinm from the pro- eeeds of the and party held Iaat month and from the stand at the and"! was paid on account of the pledge made to the Qondelll 13089381- at the City ot Walnut! AMERICAN LEGION A U X I L luv-av -----v -- ---- - - The total amount pledged is three! Wm)" ""wa-V" I 7 _ mama doiinm. Seven; letters ofi R. a. Miller, & C. Grille] i, . g e HUNL 441%! thank: reeeived, were gedd in F-l Tet. " a " Tel. " a 157 l spouse to (twin {neviously sent to. _ ', ailing mun . l .. c I :m (,uttl 2tTi get, vaorld Egg M an usury on: -Ft6t64r6eHo46..t'H.b4r4 trH4h60 r'o4FO4r4 W the coming of a new baby. It was! ss' . . of ' " Garbage Disposal Btatiott--83.500 Police Pension Pund-85,000. Firemen": Pension Pund--86,000. Departupnt of Street; on] Public Total tar Special Purpoaetr--8tt96,- Section s.- That this orduinnee be mm in the o8tietint newspaper of Public Health & or Ptttttie Affairs , Jack Bradford and family spent Sunday with friends at Ma'ywood. "lack went in to Chicago in the af- lbemoon 'and saw the Cub-Giant lsriune at Wrigley field. (Continued from Page 5) l Another baseball game will be staged " the local fair wands neadt Sunday afternoon with the Wankegnn K. C.'s and Nick Keller's All Nations providing the enter-, tainment. Ray Baker, who has been pitching fine ball this year and who is slated to step out in fast com-. puny next wring, will be on the mound for the Nations. A curtain raiserwill be staged with two jun- ior legion teams from Waukeqan fighting for the county thampion- ship. The junior game starts at one o'clock and the main event at three. In, the amen: issue of the Court- try Homes magizine, a periodical devoted to the interests of amt-bu} and country life which is publishedi at Baltimore. Md., there appears an extensive write-up of the Liberty-! ville home of pttorner Benjamin' H. Miller at 132 Park 'avenue. The I article is profusely illustrated with fifteen half tone reproductions of I the home and grounds with one ill-j terior view. The author of the sketch says of the home: "it Teme-i ents a dignified but homelike struc- ture of Jhtrl1sh-'Ndor inqairation of two main stories topped by a shingle-roof of manv quaintly angl- ed~sectiovs whim rive it a delight- fully medival gknrline." The writer describes at lenoth the grounds sur- roundinv the house and is enthus- iastic in his maize of the artistry of the laudsdaping. l It, is believed that Marantz was asleep on the top of a freight car and rolled to the ground. . - Among the layers fend. onAhe MAN KILLED IN FALL FROM CAR mung we papers lounu vo one body was a rambling note signed iiil the dead man, which disclosed the condition of his mind. The note made a rumbling confession of law breaking and ended with-the state- ment that he was "tired of living among the good and the bad." The body was taken to. Chicago Monday night after the hearing. T ADDITIONAL LOCALS .. COOK MEMORIAL LIBRARY Llnrzn'rmun's F . Scenic Subdivision R. B. Miller. S. C. Gridley Tet. " & " Tel. " z 157 (Continued from page one.) BUY AND BUILD Copeland Irving Babbitt, who is tihf our most powerful intellect in realm of criticism and scholarship: has, recently prepared a, booklet on: French litesture, in which he revi commends for reading, nine French; classics representative of various periods in the development ofi French literature, and suggests a} wealth of others to be read by} those wishing to go further into the: subject. This reading course is now; available at the Cook Memorial! Library. V U -' - .l, The stu of liteature has beeniCTT,rTi, -- "". __ "m placed onégractically every i',i'i'iiiPt Ped/y with a Pu) school curriculum because it is 'iiit?1tte, by the Amen effective means of obtaining a (Association. Other can: broad perspective on life, and is ntiwith literature, art, sciei the am time cultural and enter-.phy, and similar subject mining. Probably no other moderniintereat may also be literttturmatot even Englishhasbeen' Cook Memorial Library. The Greatest Dollar Day Special Ever Offered In Libertyville...... To introduce four work to new patrons we make new plan proofs and portrait complete for a fraction of actual cost (Children under 5 years not included) Choice New Wall Frames, fin- ished in gold, silver and plat- inum. Sizes 11x15, 12x14, 9x11;"7x12, 8x10. _ 10inch Enlarged Portrait Glass and Backs included. $1 Frame Specials NOW-your opportunity to frame your pictures certificates, etc. ONEYWE LL In 15 Inch Mounting [germ/mm. PHONE 241-J to highly and continuously will". tive, and has exereised no wide an influence as that of Fume, Prof. Babbitt maintains. In this reading course he presents French Wm through a discussion of the writers themaetves, picturing them in no concrete an critical manner that the reader finds 'IIA, not merely writers, but fascinating, often pew- liar, human beings. This reading éourse and the books recommended in it are available at the local library, aeeordintt to the librarian. It is the nut mount of the Reading with a Purpose "ries, published by the American Library Association. Other courses dealing with literature, art, science. philoso- phy, and similar subjects of Will Beautiful _ for _.et--.-.-.tt-t-rt.---'-"--P"'-'"'t_ .____ 01.!" 4x6 opening, leather, green, russett or silver, 2 ' C for ....r-tm.-.--tte-rHet.r_.__'""'. m-"r e-. ' $10m Stand and swing frames, 8x10 swing, gold or silver, t each ... 'et-e-H-ret"' -rm--t-tt-_e_e"_. IA) 4x6, 5x7 Stand frames gold or silver finish 2 for _.et--r-.-.tt---ttm"-"--"--P"-'"'t_ .____ tlA) ing $1.00 at the Y'rt) D10 The .skinny girl my bin hr toad points, but the fat one is not. comfortable on your up. YellowCah SNOW' If all the kins but" like the first one the courts could etode u my closed. Just Call 306 when you wantGTaxi service and we will do the rest. u