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t | FOULDS MILLING CO. ¥% v come a stimulant in business that is sure to be succeeded by a reaction, und the healthy business life of a "l. like Libertyville wants none of ... PAYING POR'CITY STYLE ~ In-- the preceding article we em-- phasized the heavy overhead that the city merchant has to meet. If ,}::--.-hrthry-hnhmr share of this total of his fixed "Camouflage*' on m"chandise wm, Cams . Emt unmee all been "stung" in that UNCLE SAM AS 8A) These | mail--order o# have no salesmen at all. use of Uncle Sam's post z..uyn-mm&mq ittle thought, you will find that in ware instances is it a staple article that is thus under--priced, and even H# it were the situation would not be greatly changed. In the end, you pay well for it just the same. The Kibertyville merchant will be :ummmumm price at which such "bargains" are offered and still make the reason.-- able profit to which he is entitled by his investment. But oring your re-- ceipted bills to him after your return from the city shopping--expedition, and he will show you how he could BX "-'itll&-hhn:onth "mm supply and demand. You buy goods only when you need them, so that when you do buy, what you buy fills 'a want for you. That is true merchandising service. In that way, and in no other way, do you get the full} value for #"Camoufage" is one of the ex-- words handed down 'to us the war, but it exactly fits a simi-- lar practice in our peate time pur-- suits, We refer here to the so--called mn"eldudtyw:n. ad-- for the benefit of the little town shopper, behind which the city merchant screens his true purposes. It is not his real aim to sell the man or the whman frons the country a bill of goods at less cost than that same bill can: be at the former's home town ; 'his aim is to the --priced articles u&%lfi'. sell him other goodg-- once he has the visitor In the in the home--town store. And the city merchant, in arguing with the i shopper, makes much of this ~But do not let that mislead store-- at such prices as will yieid sufficient profit not only to cover the latter but to bring a good re-- turn also on the under--priced article. It cannot be denied that in many eases this "leader" is cheaper than the same article can be bought for h-ndl'nmb!m an average of more reasonable prices ".wmfli& HELPING MERCHANTS "Bargains" are often called the miracle--makers of business, for they bring trade where the e was no trade before. This were a true miracle indeed, in a' dull season; but like many of our modern miracles, they are Big City hoaxes. The victim is the man from the little town who buys in the city and helps the city merchant pay for his heavy ovéer-- charges every time you visit his es-- tablishment, .all will be well with you, for you will compare his range of prices with those of your home-- town merchant and you will buy on-- b.-.fw?fi:tn'm-hr- pbd---uy- at Even more, however, is the coun-- try buyer singled out by the city mail--order house. This kind of buy-- ing is what the boy with the broken. use of Uncle Sam's postman. Prol-- its are enortnous. You buy on faith,| 1' and you pay: the penalty. What can you tell about a certain grade woolens for a suit unjess you can feel them between your fingers! Or about a certain brand of tea. bear= he can foist his useless article upon awaken our arrive, you find they are of a poorer pect from the price, but by that time you have paid money--order fees, mmz-w- 1 as well as Iut--m time waiting for the shipment to arrive, and there is nothing for you to do but make the best of it. 'These losses and disappointments you spare yourself when you visit your home--town store, pick what you want and pay a reasonable price for it, free of the big city overhead. Your home--town merchants do not MAbertyville, HL #» " We have These Firms Believe In The Future Growth of Libertyville -- Floral Service -- Telephone 10 Capital $50,000 Our Big Special for this week TITUS BROS., Prop.>-- Telephone Res. 161--W Sho THE ROTAREX WASHER Remove All The Soot From Your Chimneys 0. H. Molidor Bouth Side Grocery Libertyville Lumber Lake County CUT FLOWERS AND $135.00 Regular Price $152.50 & Vegetable Co, 'fineBanainBaithulutedmnytospmdm y foolishly. . The Town store advertises "rare bargains." 'The Small Tow bmwile.ugertouve.mtimmd f'yto--hl%bymho:-m. g'bhysflw"hruhl"m i erbaye sther things at Migher nrices anifithe nargaie Bait noo served ite purspose. 'There is no barkain in such buying. TYou pay more--but you get no more.. And mostly you get less.© If YOU ever buy bargains this way, check up the cost of the mer-- chmhofljbertyvflg'andmhownnchmeoulfiflouvd by spending your money at hoime. Me Company USE CINCO £3 PHONE 831 _ You Save When You Buy In Your Own Town Phone 47 The e n . ® 3 s "' [ ' K § i [ 11 11 § 1\ -- ' $ a C v'rA " v Q.' T i SUHLING GARAGE Libertyville Sanitary Bakery WILLYS KNIGHT MA Bread is Your Best Food Ree Motor Company Phone us for demonstration AUTOMOBILES INTERNATIONAL MADE TO KEASURE G. F. Pearce, Proprietor DeForest Radiophones Phone 131--M Official Merchant for COMPLETE SETS It Pays to Own A HUPMOBILE Telephone No. 8 3. N. Bernard, Prop. Vesta Storage Batteries as a gift is always welcome The prices will suit you EXCEPTIONAL |VALUES W. F. FRANZEN, Jr. A PIECE OF JEWELRY A. HUSS Watchmaker and Jeweler "That Cottage Cheese Hafeman's Dairy DRY GOODS, SHOES THE FAIR "It Ought To Be It Comes From 224 Broadway AND COAL PHONE 50 Phone 174--J FAIRHOLM GARDENS The AUTOMATIC SEALING -- YAULT ---- As enduring as the ages Sold by all Undertakers On Any and All Occasions "SAY TT WITH FLOWERS" ' We carry a complete line of the dainty Phone R. N. Netz--214--R or Libertyville Battery H. C. Burridge & Sons . . Nurserymen and Florists Growers of FINE: NURSERY STOCK & Electric Service Kohout Flower 205 Milwaukee Ave. REGULAR PRICE $57 5o Phone us for trial offer. HAMILTON BEACH YACUUM CLEANERS