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OLBORNE EXPRESS, THURSDAY, JANUARY 31st, 1935 Better Times The Crown Life Annual Report for 1934 is a striking indication of the improvement of business conditions generally and of the outstanding progress which this Company, in particular, is making as evidenced by the following facts: 5% Assets First Mortgages on Real Estate.......40% Government and Municipal Bonds.. 26% Public Utility and Industrial Bonds, Preferred and Common Stocks... 2% Loans on Company's Policies........... 16% Home Office and Other Real Estate. 3% Cash and Other Assets............ 8% 100% Average Rate of Interest Earned 5.79% 1933 1934 New Policies Issued $25,691,247.00 $29,305,916.00 Insurance in Force 138,821,915.00 147,861,463.00 Cash Income 5,400,978.24 5,963,075.67 Assets 18,893,081.76 21,084,899.04 Capital and Surplus 1,133,107.45 1,370,934.95 Crown Life EsT9red INSURANCE COMPANY Rt. Hon. Sir Robert L. Borden President H. R. Stephenson General Manager The Crown Life has openings for competent district representatives. Apply directly to the Agency Department, Crown Life BIdg., Toronto. 111 j Information, Please! Human beings are markets. Every man, woman and child is a daily wanter of many things, most of which have to be bought from some retailer. But to sell, the seller must go to the market. It is sadly wrong if and when the seller waits for buyers to go to him. This means that the retailer who wants to supply many buyers must take his merchandise, in a figurative sence, to. where buyers are assembled. And the assembly place of buyers--men, women and children--is their newspaper. In the form of advertisements retailers display their wares. Every advertisement can be likened to a stall. These retailers' stalls get a close inspection of buyers. They are scanned to see if they show things of necessity or desire, and when the offerings of these stalls are in accord with buyer's wants and needs, then sales are made. The retailer who loses out is he who has no stall--no advertisement at this place of assembly. His absence from the market-place represented by the newspaper and its advertisements is advantageous to those who have advrtisements in the newspaper. The buying public wants its buying transactions made as easy as possible. It wants its time and its steps saved. It likes to find, in the comfort and peace of the home, what sellers have to offer. In the home decisions are arrived at. Women and others plan their shopping and their purchases in advance. Their newspaper is their informer. Retailers who rreglect to provide buyers with information in the form of advertisements in our newspaper miss many sales. It is never economy to be silent about what < to sell. J GOOSE RAISING fThe raising of a flock of geese is very simple and offers the farmer an excellent opportunity for a profit-)le side line. The essentials to success are free range and an abundance of tender grass or clover. The geese should start to lay about the middle of March and the eggs set as soon as possible. It is advisalble to sprinkle the eggs with luke warm water once daily when set under the mother goose or under hens, and twice daily wh'en set in an incubator. Goslings require warmth after hatching and chould be left under the goose or on the incubator for about two days. When the goslings are ready for feeding place a green sod near the brooder for them to pull the tender shoots. For the first few days they should be fed bread crums mosite-ned with milk. When about a week old give them a moist mash compos' of equal weights of cornmeak barley meal, bran and shorts, feeding three or four times a day for about two weeks. Give the goslings a good start then turn them out on a good pasture and discontinue the feeding of mash. They should be protected from cold rains, confined at night until the weather gets warm, and always have plenty of shade and fresh water. CtflNA BUILDING FIRST ARTIFICIAL ICE RINK The next country to be importing Canadian Hockey players will probably be China. They are about to build their first artificial ice rink in Shanghai. Plans call for an ice surface of 200 by 85 feet, with accommodati for 700 skaters and 4.000 spectators., according to the Industrial Department of the Canadian National Railways. They have natural ice in China and there is skating to some extent, but this is confined to Tientsin, Pek-king. and other centres of North China and Manchuria. There is nc natural ice in Shanghai sufficient to provide skating. There are expectations of an order being placed for u00 skates with boots attached, and there is a possibility of small sales Df hockey eouipment. The proprietors have in mind renting or selling skates and boots and the hockey paraphernalia. Small sizes in skates and boots will probably be more in demand, the Chinese foot being smaller on the verage than either the North Ameri- an or European. HONEY GRADES and c t idei ( of quality which is made possible by the new honey grades, which came into effect last year. Where honey Id by grade the grading must to the Canadian standards. jdards for clarification by ur classes,: White, a Dark. These classes are -in turn graded strictly on the quality basis as Fancy, Choice or Manufacturers. The honey grades are especially popular because of the consistency of the application of grade terminology to the product when graded, the inherent quality of the honey literally speaks for itself. THE CARE OF FARM MANUR. One of thef most important byproducts on the farm is stable manure. The application of manure returns to the soil a large proportion of the plant food removed by crops, particularly nitrogen, phosphoric acid and potash. Since more than one-half the nitrogen and at least three fourths of the potash of manure is contained in the liquid portion, the importance of saving the urine of stock is evident. The employment of sufficient litter to absorb all the liquid, tight floors and gutters, an impervious bottom to the storage area and in districts of high Infall, protecting the manure heap with some sort of cover are means >y which excessive leaching and loss may be prevented. CLOVER SEED SCARCE One of of the many results of the usual drought of the past summer has been a smaller than usual crop of clever seed in all the principal seed producing counties, and, so far as. Canada is concerned, the smallest red clover seed crop harvested in many years. Quebec and Eastern Ontario produced most of the red clover seed grown in Canada this year, the amount of which is estimated at only 1,5000,00 pounds. The limited Canadian production this year is largely seed of the hardy type, but unfortunately, the total Canadian supply is only about one-third of the total normal Canadian demand for one seeding. Red clover seed, when obtainable from Northern United States or the more northerly countries of Europe, is acceptable as a substitute for Canadian seed in times of domestic shortage in Canada, but because of the almost universal shortage this year, adequate seed supplies of this kind will be dififcult to obtain from any source. Purchasers of red clover seed for next spring may expect to find it priced considerably higher than in any -ecent previous years, and would be well advised to seek their requirements early. iRobin Hood Flour 1st patent $2.75 per cwt. CASH "MONEY-BACK" Plus 10% Guarantee Ensures Better Satisfaction for Bread, Cakes and Pastry I. PALEN Mill Phone 97 COLBORNE Residence Phone 79 CRATE FEEDING PAYS Farmers who are in a position to follow the practice, find that crate-feeding of their poultry pays them big dividends. There are several reasons for this. It produces the milk-fed grades which bring the highest prices; the leading wholesale merchants are now buying poultry by Government grades with substantial differentials between each grade; the premium assured for birds which grade 'milk fed" makes crate feeding worth while; and all poultry intended fjr eating purpores should be properly finished before being marketed. The farmer who has poultry to market | would do well to remember that i he last pound which brings the fi: and increases the value of the bird by 50 or 75 cents. LAYERS NEED A REAL HOME While there are many factors that nter into the management of the poultry flock, there is nothing that will have greater influence on poultry raiser's success or \flailure than the way in which he hoi his flock. Birds of good breeding, matter how well fed, will not return maximum profits unless well housed. The poultry house is the hen's home, and to be comfortalble and give good pioduction, the house should have proper ventilation, insulation and sanitation; it should have a proper location, plenty of light, be dry, and have ample floor srpace. There is something in the advertisements to-day to interest you. Read them! ADVERTISING IS THE MOST IMPORTANT THING ABOUT ANY BUSINESS. IT IS THE VITAL SPARK. WHAT GOOD DOES IT DO YOU TO HAVE THE VERY BEST THINGS OR THE VERY" GREATEST BARGAINS ON EARTH IF PEOPLE DO NOT KNOW IT. QUEENS HOTEL COLBORNE Under New Management FIRST-CLASS ACCOMMODATIONS at Reasonable Rates GARAGE IN CONNECTION Local Agent for HILL, THE CLEANER, TRENTON FELIX J. MURPHY, Proprietor Poor printing--like other poor goods --may be bought at low prices. It you wish good printing you must pay a fair price. Try "The ExpresB" for good work at reasonable prices. The telephone will ring any minute . . . mother and dad know it will, for Jack calls from the city every Tuesday at 8.30 ... even the pup is on the alert # The weekly-call-home habit is inexpensive and a delight to your family. Note the rates given in the front pages of your directory. You can talk 100 miles or so for as little as 30 cents. Anthracite Coal No. 1 Hard PAINTS -- Inside and out--85c qt.--45c pt. VARNISH STAINS -- ENAMELS WALL PAPERS at REDUCED PRICES All Novelties in China and Glass Ware REDUCED IN PRICE PARCHMENT LAMP SHADES -- BIG REDUCTION IN PRICE Get one now -- This sale is only for a short time Jas. Redfearn & Son One Door East of Post Office COLBORNE ANNOUNCEMENT McCracken & McArthur COLBORNE Are Remodelling Their Present Premises into a First-Class Modern Funeral Home Phone 118--McCRACKEN & McARTHUR--Colborne