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Page Four THE COLBORNE EXPRESS, THURSDAY, FEBRUARY 7th, 1935 Better Times The Crown Life Annual Report for 1934 is a striking indication of the improvement of business conditions generally and of the outstanding progress which this Company, in particular, is making as evidenced by the following facts: 5% Assets First Mortgages on Real Estate.......40% Government and Municipal Bonds.. 26% Public Utility and Industrial Bonds Preferred and Common Stocks... 2% Loans on Company's Policies........... 16% Home Office and Other Real Estate. 3% Cash and Other Assets............ 8% 100% Average Rate of Interest Earned 5.79% 1933 1934 New Policies Issued $25,691,247.00 $29,305,916.00 Insurance in Force 138,821,915.00 147,861,463.00 Cash Income 5,400,978.24 5,963,075.67 Assets 18,893,081.76 21,084,899.04 Capital and Surplus 1,133,107.45 1,370,934.95 Crown Lif "IST INSURANCE COMPANY 1 Rt. Hon. Sir Robert L. Borden President H. R. Stephenson General Manager The Crown Life has openings for competent district representati Apply directly to the Agency Department, Crown Life BIdg., Toro Information, Please! Human beings are markets. Every man, woman and child is a daily wanter of many things, most of which have to be bought from "some retailer. But to sell, the seller must go to the market. It is sadly .wrong if and when the seller waits for buyers to go to him. This means that the retailer who wants to supply many buyers must take his merchandise, in a figurative sence, to where buyers are assembled. And the assembly place of buyers--men, women and children--is their newspaper. In the form of advertisements retailers display their wares. Every advertisement can be likened to a stall. These retailers' stalls get a close inspection of buyers. They are scanned to see if they show things of necessity or desire, and when the offerings of these stalls are in accord with buyer's wants and needs, then sales are made. The retailer who loses out is he who has no stall--no advertisement at this place of assembly. His absence from the market-place represented by the newspaper and its advertisements is advantageous to those who have advrtisements in the newspaper. The buying public wants its buying transactions made as easy as possible. It wants its time and its steps saved. It likes to find, in the comfort and peace of the home, what sellers have to offer. In the home decisions are arrived at. Women and others. plan their shopping and their purchases in advance. Their newspaper is their informer. Retailers who neglect to provide buyers with information in the form of advertisements in our newspaper miss many sales. It is never economy to be silent aboui to sell. PROCESSING CANADIAN FRUITS Improved quality has been an important factor in increasing the total domestic consumption of canned bruits and vegetables in Canada, as well as opening the door to expanding foreign markets. Provided quality and continuity of supply are maintained, a larger market seems assured. These factors are progressively operative and, if adhered to, justify the expectation that the volume of fruits and vegetables processed in Canada will continue to grow. Already a considerable part of the Canadian production of fresh fruit and vegetables goes to the processors, and the Ip'r'o'poi'ticyn, iso used is likely to in-ciease. This trend should be impres-ed upon growers in order that best varieties and the best quality for processing may be produced in sufficient quantities. FEED SUNSHINE Cod liver oil, the sunshine substitute, is one of the most important items in the properly balanced poultry ration. Where birds are .closely confined during the winter months, as is the case in most parte of Canada, they receive very little direct sunlight, and with the rations usually fed they do not receive all the vitamins they require. Calcium and phosphorus are two minerals Specially required for laying pullets and hens in the manufacture of eggs. The digestion and assimilation of materials, especially calcium, require one of two things; and abundance of direct sunshine or an abundance of vitamin D. Cod liver oil is rich in and is one of the reliable •this type of food. There is practically no limit to the production of barley in Canada and recent tests show that it produces better bacon and beef than other grains. It is proving fuUy the equal of. corn when fed with suitable sup-pllments in the form of home-grown leguminous roughages. Barley can be used in almost any proportion of the grain ration up to one hundred per cent. As a hog feed it developes an entirely satisfactory class of bacon which is more than can be said for corn fed in equal proportions and as jj feed for beef cattle barley is undoubtedly one of the best of our Canadian grown coarse grains. The increased use of barley and other coarse grains at their present low levels will make for much better quality in the beef being marketed, and this in turn will help create a demand for more beef. YOUR SEED SUPPLY It is not too early in the season, for a farmer to be thinking about his, seed supply for the coming spring. In far too many cases no thought is given the matter until a few days i--i,c*.,,re the seed is required and by : time it may be dififcult to ob-u and he will be compelled to take sees,, of inferior quality. It is a i the i ir. a:i - CTOW,! II: that of your son. The fa andard :g well and would be w< adapted advised to use it Jor his own seeding requirements, ft has been proven that if such grains are well cleaned, free from weed seeVIp, mixtures and other impurities and' the very best sown it would improve rather than On a lot of farms'thene,are bins of the very best grains that art being fed to live stock or beinis;. sold for feeding purposes. Would it not be good business to set up the fanning .mill at this time of the year when farftra work* iis not so pressing and clean this grain or haul it to your nearest - market cleaning centre? Smaller grains may be shipped or taken home and fed whole. They make good feed, but poor seed, the best is none too good to sow, for whatsoever a man soweth that he shall also reap. Start early, clean and reclean grain befor keep the best for r seed supply ieding purposes, from a financial ncy is for prices % plentiful. It :e and you will f by being sure saa-ly. Soybean Varieties The Division of Forage Plants of the Dominion Experimental Farms has been for many years introducing, testing. selecting and hybridizing soybeans in an effort to obtain better adapted sort6. Up to the present the Mandarian (Ottawa) variety has been found to be the best variety available for conditions sdmilar to those prevailing at Ottawa. This variety ripened each year and yields reasonably well. Unfortunately, the uppliv of Mandarian seed is still omewhat limited. Other selections, which are expected to prove superiot Mandarin, are now being tested, will be several years before any of these lots can be distributed. The Window Garden (FlowerSng bu'ltbs will be the chief ornament of the window gardei this season and a fine display be had for several weeks "if the pots are brought up from the cellar intervals of a week or so. Some bulbs such as snow drops, scilla and crocus are best kept quite cool until the buds are ready to open. Hyacinths should not be brought up to the light too soon but may be moved into a warmer temperature after the dafodil and tulip flowers are over the plants can be kept growing until the leaves die down naturally. If this is done an^ the bulbs planted in the garden in late ^uinsSjgr, they should bloom in the garden #1 next spring. CRIPPLED CHILDREN'S FOUNDATION FUND Ninety men's service clubs and a much larger number of women's organizations will be asked to participate in the campaign of the Crippled Children's Foundation Fund for half a million dollars, to be launched on February 9th, 1935. Campaign plans, under the chairmanship of John David Eaton, Director of the T. Eaton Co., Ltd., are said to be the most elaborate and extensive ever set up by any volunteer organization since the war. On Monday, January 7th, Mr. Eaton entertained at dinner in Toronto, 300 outstanding business and professional men from all parts of the Province. Complete plans for the Campaign were explained in detail. A sample radio program was produced, featuring an actual story of crippled chil- Coimmencing on January 25th there will be a special after-school moving picture shows in many towns ar.d cities; the total proceeds being handed over by theatre management foi assistance to crippled children. This achemud. has the endorsation of the Ontario Department of Education and various school authorities. A special appeal is being made to employers and employees, all money subscribed is to be used for the benefit and welfare of crippled children whose parents are not able to provide necessary treatment, vocational training and other needs. The Vice-Chairman of the appeal is Mr. Frank P. O'Connor and the Honorary Treasurer, Mr. C. L. Burton, 15 Queen's Park, Toronto. Robin Hood Flour 1st patent $2.75 per cwt. CASH "MONEY-BACK" Plus 10% Guarantee Ensures Better Satisfaction for Bread, Cakes and Pastry I. PALEN Mill Phone 97 COLBORNE Residence Phone 79 QUEENS HOTEL COLBORNE Under New Management FIRST-CLASS ACCOMMODATIONS at Reasonable Rates GARAGE IN CONNECTION Local Agent for HILL, THE CLEANER, TRENTON FELIX J. MURPHY, Proprietor Poor printing--like other poor goods --may be bought at low prices. K you wish good printing you must pay a fair price. Try "The Express" for good work at reasonable prices. The telephone will ring any minute . . . mother and dad know it will, for Jack calls from the city every Tuesday at 8.30 ... even the pup is on the alert. • The weekly-call-home habit is inexpensive and a delight to your family. Note the rates given in the front pages of your directory. You can talk 100 miles or so for as little as 30 cents. Anthracite Coal No. 1 Hard PAINTS -- Inside and out--85c qt.--45c pt. VARNISH STAINS -- ENAMELS WALL PAPERS at REDUCED PRICES All Novelties in China and Glass Ware REDUCED IN PRICE PARCHMENT LAMP SHADES -- BIG REDUCTION IN PRICE Get one now -- This sale is only for a short time Jas. Redfearn & Son One Door East of Post Office COLBORNE ANNOUNCEMENT McCracken & McArthur Are Remodelling Their Present Premises into a First-Class Modern Funeral Home Phone 118--McCRACKEN & McARTHUR--Colborne