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THE COLBORNE CHRONICLE, Thursday, June 15th, 1961 Page Three Colborne Chronicle Established in 1959; Successor to the Colborne Express, (Est. 1866) and the Colborne Enterprise, (Est. 1886) Published every Thursday at the office of publication, King Street, Phone 44, Colborne, Ontario WILLIAM T. HARRISON -- Editor and Manager Member of the Canadian Weekly Newspaper Assoc. Member of the Ontario Weekly Newspaper Assoc. Subscriptions Payable In Advance In Canada $2.00 In U.S.A. $3.00 (Authorized as Second Class mail, Post Office Dept., Ottawa) CANADIAN SPELLING Canada, like Britain, has a flair for compromise. It has been developed through necessity. Canada must compromise every day between things British and things American. The Canadian character, when it emerges, is Compromise, to be useful, must be a something in a mixture of the two, writes the Uxbridge Times-Journal, itself. If it is to be a mixture, then the right quantities of the various ingredients must be decided upon and the formula must be followed. Without a formula, without direction, the mixture becomes mere muddle. That is the state of Canadian spelling to-day, whenever words are used which have different spellings in Britain and the United States. So far, the muddle is mostly concerned with words ending in "our" in Britain. The newspapers and periodicals of Canada have, for many years, dropped the "u" in such words as labour, flavour, valour. But the government still uses the "u" and, strangely enough, so do Canadian advertising agencies. One result is that such words are spelled differently on the same page of a newspaper,or magazine. For some other words, notably "centre" and "theatre", the advertisers sometimes use the United States spelling -- "center" and "theater". Fortunately, a Canadian standard for spelling does exist. It is the standard followed by The Canadian Press and accepted by all its member newspapers. It drops the "u" out of British "our" words but it retains the original French of such words as "centre" and "theatre". For those who follow it, it is sound protection against such Americanisms as 'manoever". Unfortunately, it hasn't yet been accepted by the government or the ad agencies. SALES INSURANCE There's no better way to sell a good product than to advertise. Any successful businessman will support this view-point. There are still some poor individuals, however, who believe advertising to be wasted effort. This is not only foolish policy, but a hazardous one as well. The secret of success in any advertising venture is persistency. / If you must retrench, curtail in any other department of your business .... But ... do not stop your advertising. Your most valuable business asset is not your physical assets, your buying contacts for stock or raw material, not even your personnel, it is the goodwill of your customers and prospects (your future customers); and when you stop or curtail any part of your regular advertising you are risking the loss of goodwill. Advertising is sales insurance. It not only produces immediate returns but insures a continuation of business for you next year and ten years from now. , Keeping your > and your products before the e customers who read The Col-;ek is the proven policy of many rict business people. SUGGESTIONS Cuff Links ............................................... $2.50 Cuff Link & Tie Bar Set.................... $3.50 up Tie Bars................................................$1.00 up Rlimgs.................................................."$4.50 up Watches ............................................ $18.95 up Wallets ................................................ $2.95 up Electric Shavers................................ $18.95 up Pens.................................................. $1.95 up E. M. RIMMER Phone 349 Your Local Jeweller Colborne Colborne Cancer Campaign Hits 123 Percent Of Objective Final figures released this week by Jeff Rolph, Cobourg, President of the Cobourg District Cancer Society, revealed the April financial appeal exceeded its objective by 23 per cent; making it one of the high-t in the province. With a target of $2500.00 the local branch, which includes Colborne reported an i total of $3,071.00. Bulk of this money will be used for the tinuing research programme to ida cure for the dread disease. Read at the regular meeting of the Cancer Society in Cobourg on Monday evening special letter of commendation the Cobourg and Colborne groups from provincial headquarters. Mrs. L. Taylor, head of the Women's Service Committee reported a total of 1448 dressings for cancer patients completed by that group since January. I|i addition to supply patients with dressings, drugs and other care the unit also provides drivers and'transportation of patients to hospitals and clinics. Officers of the Colborne branch which raised over $600. of the over all total are: President, Mrs. B. Smith; Vice-President, Mrs. R. Harnden; Ass't. Vice-President, Mrs. W. Pender-gast; Secretary-Treasurer, Mrs. H. J. White; Education Chairman, Mrs. OnVe Sweet; Women'; Service, Mrs. W. W. McGlennon: Campaign Chairman, Mrs. J Blackhall; Publicity Chairman Mrs. S. Skinner; Medical Advisor Dr. J. lies. It's the rich man who doesn't hesitate to ask the store clerk to show him something cheaper. A fellow wouldn't mind loaning his lawn mower if the borrower wouldn't take it out of the yard. Northumberland Federation Of Agriculture The Northumberland Federation of Agriculture met in the Board Room at the Agriculture Building on May 25th, at Brigh- John Cockburn, Assistant Agricultural Representative and Owen Gibbs, Agricultural Engineer, new appointments to the staff at Brighton were introduced to the meeting and told the group of their respective work. Mr. Gibbs reported that the Tractor Club was organized and were pleased to hear the Federation of Agriculture were willing to assist them financially. Doug. Johnston reported a very successful assessment meeting held at the York Road School near Trenton early May when Don Middleton, ] rector of O.F.A. Properties Department and Dave Crone, O.F.A. Fieldman, met with the residents of Murray Township concerned with the nexation of a portion of that township by the town of Tren- Grant Wallace, Doug anc Shirley Johnston were appointed to a committee to meet with Art Nelson, Peter Newton and Bill Honey of the Junior Farmers to consider a chicken barbecue for this Lots of parents would have a car if the kids didn't have drivers licenses. When parents are able to answer the children's questions a sign that the kids are growing up. If you want to know what's behind the headlines, ask any housewife. She'll tell you it's her husband, especially at the Safety sign: "Watch out for school children . . . especially if they're driving." Grant Wallace read a paper on "Criticism of Farmers' which recently appeared in on of the daily papers. Lee Electric COLBORNE Not bread alone ... For those in trouble, The Salvation Army keeps an open door. In its hostels, havens, homes and hospitals, workers who understand the human heart know that bread alone is not enough. While the body is cared for. the spirit is healed and uplifted by the message of hope. Men, women and children are "made whole", and shown the way to loving , service of God and man. In this work of mercy you can share. Your conti wffl bring the glow of happiness to your boar*.