Tilden Company, well as that of the makers goes with every stove, Souvenir view, | steatagoms and spoils 8 i , quick fires or checks a fire to al - Limited ¥ Vanceuver Sutherland Sisters' ~~ Hair Grower dE GREW THIS HAIR SEVEN'SUTHERLAND SISTERS SOLE PROPRIETORS * Qanadian OMce, 266 Yonge BL! Toronte oH, Salley. Foreign Manager . - 8 : sold by Geo. W. he as 2% ¥ rincons Bagot Kingston. A Splendid Tonic Builds up the System strengthens the Muscles Alves New Life Sold by ull medicine dealers. Davis & Lawrence Co, Ltd., Montreal. About Music. had ears.~Byron. : Music is the medicine of the break- ing heart--Sir A. Hunt. ' Let me have music dying and 1 yok no more delight.--Keats, f Music washes away from the soul the dust of every day life.--Auerbach. Music the child of prayer the Sompanion of religion.--~Chateaubri- Sweet melodies are those that are by distance made more sweet. ~ Word Music is the inly sensual gratifien- tion which mankind may indulge in to excess without injury to their moral or religious feelings. Addison. The mai who hath not miisic in his soul. and is not moved with concord of sweet sounds, js fit for treason, There is music in all things if men | readers talk, snappy catchlines 'de 290090 92 900E ©LOEOED eevees ) Y. Influence of Present Day In the carly days ol our grandfath- ers a copy each of the Bible, of Rob- inson Crusay, of Daniel Boone and the weekly newspaper comprised their entire library. As a consequence, every piece of reading matter that came in- to the house was not simply read, it was glevoured. 'These family volumes were read and re-read, there was no- Ha alse: for them. # "condition rendered the expendi- ture of much timé or thofight in the | preparation of advertisements for the Focal paper unnecéssary, For the mer- chant might rest assurcd that, howev- er his advertisement, might be writ- ten; it would be read; and if it was intelligible to the reader, it accom- plisl the desired results. "Todav conditions are extremely dif- ferent. We have our Carnegie Library, city library, college library, school library, and circulating library. With. out expenditure of a single centy the average citizen s at his disposal, wherever he may live, hundreds of books and papers: and besides, the immense amount of literature--to be had for a mere pittance, : The business man of the present day is in one continual rush from morning until night. We expends hundreds of ADVERTISING A By Byron G. Moon, the Well-Knawn Advertising Brpert. . THESE TAKLS WILL BE A PERMANEN FEATURE OF OUR SATURDAY EDITION, |8000 s@se80900 ©2800 VesOVOOS dollars in installing business systems | a = 10 TALKS ¢ Advancement on Advertising, § newspapers, that boasted of making Sheie livelihood, not by their receipts "from 'subseriptions, or advertising pat- ronage, but from their editorial pag- es. They "sized up" eich man's wealth and decided how much he must pay the publisher to refrain from printing scandalous stories abou him. In the advertising pages at that time all kinds of fakirs were offering their wares. People had the impression that being in print, it must be true. To the average mind there was a strangeness about advertising, some- thing rot really understood, and asa consequence the readers of those davy would believe the most impossible things if told in -an advertisement. To-day, the newspaper has a repu- tation of the highest degree to main- tain and cannot, therefore, afford adopt a slanderous policy in its edi- | torial pages. For it has competitors in its local field, and in order to -en- large its subscription and advertising | patronage a truthful policy is neces- . sary whether it be the personal choice to } . DOWN IN A COAL MINE. Newton MacTavish Lets a Little Light en sn Underground Subject. In the course of g description of a visit to the soft coal mines at Glace Bay, C.B., Newton MacTavish writes in The Globe: Up the incline we trudged, and presently 5 muscular 'hand stretched back and pushed me to one side. The next moment I heard a treading as if A horse were going down a steep hill, and then, raising the lantern, I saw the poor beast slipping past me, on his haun- ches with every step, and struggling ahead of the two-ton burden of coal in an endeavor to keep the truck from rushing furiously down the dark ay. "Is that a horse?' I asked, scar- cely believing my eyes. "Yes, that's a horse," answered the voice, as we trudged on; 'we have forty of them here," and .as he spoke we turnfd a corser into a well' lighted stable. . Twenty horses or more stood there, and the rest were at work. The stalls were arranged one after another in a long row. The horses spend their days there until played out and then they are taken above and destroyed. From the stables we passed into, one of the main channels or "deeps,'" as they are called. Along it we walked for perhaps five minutes, and every few minutes the overman thrust his lantern into the face of a boy or old man sitting at the sidé of "the tunnel, as if he had fallen by the way, and im- of the management or not, Increased advertising has had the cf- j fect of informing readers through ex- | | perience which advertisements are re- | liable and which _1iet. As a conse- quence, questionable advertising is re-| | NONCOMBATANTS UNDER FIRE RUNNING BACK FROM THE FIRING LINE AT LTAOYANG. The Chinese intelligence seems to be almost on a par with that of the ostrich, which buries its head in the sand and imagines that it cannot be seen by an ene my whick is not visible to itself. At the battle of Liaoyang many Chinese coolies visited the Jap- anese firing lines with water in w coden tubs, As soon as the water was disposed of the carriers ret turn. that save a . few moments of Tithe in the transaction of business and saves thousands of dollars by doing so. On the way to his office he glances at the morning paper. The more import- ant items strike his éve and those are possibly, all he has time or cares to notice, The average " housewife. of to-day leatls a life vastly different from that led by her grandmother. She belongs to her sewing society, her reading cir. cle, and wonien's club; she dabbles in slitics and school affairs, and busies ersel! with her few household cares and innumerable books. So' great is the amount of good lit- erature published to-day that we can at best read only a very small per centage of it. Some articles we de: vour, others we read, and others we imply scan, according to théir rela- tive importance to us, 3 Our attitude toward ddvertisements| 3 is the same as toward literature. We oily neither do we care, to read all the advertisements. Some strike our eve, hold 'our attention and are thor- oughly digested ' remembered, while others do . not attract even our slightest notice. This fact has been ostablished as advertising has devel oped, and as o consequence advertis- ing has become a science. Jarge salar ies gro paid to men that can show that they Jmow thedemands of the public and how best '1p influence "them. We therefore" find in our maga- zine and news . advertisements the highest class * drawings, the best etchings, unique plans for making that our attention, and thoughtial 'a convincing and elevating : the advertising man seeks ings that appegl to us most ckly 4 says them in his most at- tractive style. As a consequence, we find more real news in the advertising columns to-day than ever before; desir- able 'articles, atiractive prices, about which the men and women of every household will desire to read, As a result of its education in ad' vertising, the public has learned to discern ty and dishonesty in ad- vertising as readily «as in neighbor hood conversation. At the same time,. ; have found it advisable to + ey placed the wooden tubs on their heads, thinking that thus protected they cbuld not rece ive any injury from the Russian EE ------ a ------------------------------------------------------------ CHINESE WATER-CARRIERS out at the double on their re- * fused bv many newspapers, and in others but little is done because it is unprofitable. » The increase in jouthalism and ad- vertising has, therefore, been the means of elevating the quality of ad- vertising as it relates to honesty; - it has been the means of raising the standard of the periodical published and, because of the amount of advert- ising competition, it has brought ab- out a more careful, study of conditions on the part of the advertiser to make his investment pay, and because = of competition 'advertising may be had at a lower price, What these conditions may be in an- other score of years no one can tell, but' we may rest assured that there will be as great advancement in the next twenty years as in those just passed. on ---------------- ih - No Poison In Chamberlain's Cough Remedy. From Napier New Zealand Herald : I'wo years ago the Pharmacy Board of New South Wales, Australia, had an analysis: made of all the cough medi- cines that were sold jn that market. Out of the entire list they found only one thay they declared was entirely | free from all poisons. This reception was Chamberlain's Cough Remedy, made by the Chamberlaim Medicine Co., Des Moines, Towa, U.S.A, The ab- serice of .all narcotics makes "this re- medy the safest and best that can be had; and it is with a Teeling of secu- rity that any mother can give it to her little ones. Chamberlain's Cough Remedy is especially recommended hy its makers for eoughs, colds, 'croup and whooping cough. This remedy is for sale by all druggists. A slip of the tongue may result" in a -compoud fracture of the réputa- tion. : I -------------- Do you pin your hat to your own hair? { Can't do 1? Haven't enough! {hair? Tt must be you do not {know Ayer's Hair Vigor. | Here's an introduction! May the Acquaintance result in of jn heavy growth. of rich, thick,' | coal down quickly, but, as the oper- | again. mediately a big door would open for us to pass through. The boy. or old man sits there all the time, acting as doorman. . The doors are there to control the air supplied by the pumps above. They act on about the same principal as-locks in a canal. Where Coal Is Mined. From the deep we turned into an ""arm" and followed the track sever- al hundred feet until wo came to a 'room.' In the room, which was a large space out of which coal' was being hauled, were two men, each of whom gave the lantern salute, and then resumed their picks. The auto- matic drill was not in operation there. Then we passed out into .an- other deep until we came to a second arm, which Jooked exactly like a big dyrk hole in the wall. The over- man stopped and shouted. 'He want- ed to know. what was going on up there, but the. exact question and an- Swer were entirely unintelligible to me. However, up we went and soon discovered two coal-begrimed miners in difficulty with an automatic drill. The - overman took a hammer and cold chisel, gave the drill a few sound thumps and then it responded to the compressed air, which was supplied through a rubber hose that stretched out into the darkness. With the drill in working order, the operator mount ed a low wooden platform, braced his feet as if about to enter a rowing contest, placed the drill between his knees, gripped the handle and turned on the pressure. The result can be likened only to a cross between a Gatling gun and a battering ram. It seemed to shatter the man's whole frgme, and that appeared to be its greatest drawback, It brought ; the ator said, it shortened his days at the same time. The second man simply shovelled the coal away as it fell, dust was almost stifling tc one unaccustomed to it. Underground Streets. Out again we came into one of the | longest deeps, a mile and a quarter from end to end, according to' the overman. I was asked to wait and See one of the laden trucks pass by On the endless wire rope that moved along between the rails of the track and threatened at every turn to squeeze 'my feet. Suddenly the rope stopped, and a lineman called out that there was a "smash-up on the deep," He went to a 'phone (the boxes are placed at intervals along the main channels), gave instructions and soon the rope began to move The deeps were all well light- ed with electricity. The overman, in commenting on the two miles of twisted wire, observed that he had charge of a small part of the mine, but it tbok him three hours to walk over it. We moved on, made a few turns, and as we continued the the rumbling trucks made known that the hoist was near at hand. Before I left the mine, the overman explained the different stages through which the coal passes. After being cut down by hand or the automatic drill in a "room" the coal is heap- ed on trucks, drawn by a horse to the nearest deep, there attached to the wire rope, hauled along. to the point where its own weight will make it gravitate towards the hoist, placed in the hoist and taken up to the top of the trestle above ground dumped into a weighing bunk passed down over the screens, at the ends bf which several men stand picking out anything that is not coal, such as Stone, and then sent through chutes into puilway cars. It is then ready for shipment - After T went, above ground again the portion of the mine over which I had been escorted 'was outlined to me on the map. Its size relatively was about four square inches on an ordinary billiard table. The manager assured" me that if all the runways, deeps, arms and rooms in "Domin. ion No. 1'* were placed one after gn- other they 'would easily cover a hun- dred miles. a ------ , Dogma Defined. The late Miss Rosa Delmonico, the owner of the famous New York re- staurant, was all her life fond of children. Children knew Miss Del- monico ras Aunt Rosa, and they de- lighted to visit her, says The New York Times. One day the good old lady was giving 5 little girl some etymologi- cal instructions, The word 'dogma' Came up, and Miss Delmonico defined it and then bade her pupil to use it in a sentence, The pupil, after, a little hard thought, composed around the word 'dogma' the "sentence that follows: paar Jovi bad five little pup- 4 and delicious. . It is sold in all grocers. [Which Will You Take ? -Artificially colored and adulterated Japan tea or 1A CEYLON NATURAL GREEN tea which is absolutely "pure" : the same form as "SALABA" Black tea in sealed lead packets. 23c. and goc. per Ib. By STYLISH WOMEN always ask for 2° D. & A. Corset. They know that D.. & A: models are correct. The style illustrated is ihe i slong hip, straight front, No. 485. This corset gives the long, graceful, sweeping curveg at the back and >s, with the fiat a 1al line and rounded vill make any figure ame time itis designed. the greatest fresfiom of nt and can be worn t DOMINION CORSET MFG COMPANY QUEBEC TORONTO MONTREAL TASHION'S FORM, One Oi The Latest Styles For Fall. A stylish little black velvet cloak, trimmed with tur. The pleated fullness at the shoulders in the eape the i lower of chan ved and green tafieta silk. The | lines the cloak. and ble same color sleeves The Clever Woman. What is a really ¢lever woman ? A clever woman is one who looketh well after the vays of her household A clever woman is one who under takes nothing that she does not uw derstand. wor woman is one who is mis A cl ss. of tact. and knows how to make social wheels run 'smoothly. A clever woman is ony who makes the other womarwr think horself the clever i A clever woman is one who always makes the best of any situation, A clever woman is one whofacls like hot water on tea--she brings tha sweetness and strength out of every- body else. . A clever woman is one whose abi lity is never unpleasantly felt by the rest of the world. A clever woman is ona who ae knowledges her neighbor's tight to live, who docsn't helieve that she alone is the motive power of the world A clever woman is the woman that every 'man should want for , a guide, counsellor and 'friend. -------- When told to take a back seat, al- most anyman with take affront. Miss Pearl Hunt, both of » Bolton, and Rverett Sidney Front, 0 Jewellery by Mail Modern facilities enable people in the mest distant parts of th ¢ country to huy Jewellery 'direct fom us ; the manufacturers, a > 3 yn This pretty 14 k. gold scarf pin fleyr de lis design, set with "finé pearls, $2.80. sare useful for nt purposes. from $2.00 & These piv n d & extra $1.50, oli ame ia gold, $4.50 ~ i k LocKets Tocket es fllus- trated, set with fie diamond, § $20. H Same plain; ~~ | $8.50. fl Prices from $3 § upwarda This beautify ring with five stole cluster sf gap. phires and diamonds. Gur price, $54.00. A handsome satisfactor hfe delivery any pointy SEND FOR ILLUSTRATED CATALOGUE FRELK o are KENT song » 190% Tota ring%s always ; purchase, aaranteed to Cures Rheumatism and all other mal- adies resulting from - Disordered Kidneys. Guaranteed. All druggists; box 50 pills, 60 cents. Refuse Substitutes. Woman's Truest Fri | CH The Greatest of 1 Psychine Tones up the However Run Do pC --------------r Miss Maggie Munn, 98 lington street north, Ha: Ont, writes July 7th, "Three years ago I was down, thin, nervous, and to meet the duties of life always catching cold. Ps stopped the cough, the pai aches, gave me new str a ravenous appetite, and ed me to perfect health, ) not been sick a day sinc time. Paychin®' is a won tonic, strength, and flest ducer." The Bgholest results are al tained th, the use of Dr. famous remedy Psychine. Psy a direct action on the blood ar The many ills of the female are due to thin, watery blood, culation, or waste of nerve fc of appetite, weakness, fee faintness or depression, nerv tration, anaemia, early decline most: varied female troubles with the use of Psychine. T of women and girls in Cana found hearty, bracing health chine. Psyc¢hine relieves, soof strengthens the entire syst tired, overworked woman in should be without Psychine. Psychine is pronounced § For sale by all druggists; ther advice ang information, 1 Slocum, Limited, 179 King str Toronto, Canada. Through ar ed laboratory, new labor-sa cilities, and recent ability to raw products in Canada. Psyc { for years at $1.50 per bottle, | NoweSold at | Impres is always mad MACK'S F Flexible Ci RUBBER Prints on Uncver WE ALSS meri A Good § ako STE PRICE MARY VINITE EN GET SOCILET Oi EACH 03 REVESL CATALOGUE (SENT T 018 C.W. MACK. 1 kine sT.w. T H. MIL Only Electric Cl ing and 'Feat Renovating Plan v + Kingston. A 2 'P one 542. 272 Bago Fuel 1 Hard Coal Grate and Egg for your fur Stove, Chestnut and Pea stoves, Soft Coal Cannel for your grate. Select Lump for grates and | Smithing Slack. Also Cut & Uncut P. WALSH, BARRAC Brown's * Butter Se 20¢. Per Por A. J, BEES', Princ al