1cat uit MPANY, TORONTO for gift buying. sive cloths and juplicates, are to those who se someone at iit or Overcoat cks areat OPP COPGOGOR 1 Pails, Milk Pans, Ete. 3 VARE as regards 'and CONVENIENCE verywhere. [ATCHES. ° t, Kingston. GO "heir Purity BATT'S ndon Ale 1 Porter made from the best rown, and while they o be produced, the cost othing extra. Why not st ¢ ' AND, Agent. am of Quality l.- Always Reliable. banada Metal ¥ 3 - Toronto, Ont. \ THAT'S IT. Aways Ready: | Just Add Hot Water. rmour's Exfrac ARMOUR LIMITED, Sele Packers and Shippers foi 'Canada, TORONTO. re ct of ig ' A chafing dish, ©. BE WISE 1f "you ¢antiot attend Day School .at gston Business Colleg this advt. out. Do it now. ¥ is werth 'money rite; call, or telephone, No. 440, for | 1 -nformetion. { B. M x H. F. METCALFE, Principal, 1h GEASS AND INDIVIDUALLY aad ZO Alm dg urs Mig. BROWETT'S STUDIO. vAROFY tram ng. a i = Terms find ' arrangements, satisfacto 8 0} Office, heated Apply to John A. by Ho! y ardiner, . Real LARGE STONE BUILDING, NO. and Princess street, lights etc. Apply DWELLING, 7 Mel her houses. feet, see A copveplent to Medical Collece. FOR SALE. on Frontenac Street, near Wad™ Tha "oo ne Ramey house. streets, Bagot and Johnston ol 72. Ap and 7 rooms, dot x 16 O'Kill strect. A FINE LARGE HALL Cheap for spot cash. genac St. north, Big : eduction Sale This Week ! Mana Sweaters, $1.25 for 75¢c, tripod Sweaters, regular $2, for $1 = Men's Underwear, - 90c. oF Me 'a. fine. shirts, 75¢c. for 42¢. 3 a dies: Woollen Hose, 105¢c. 2 ies' Initial Handkerchiefs, 15c. gry roods and notions at lowest price Call and sea these great bargains. MAKER BRO 240 Princess St. TYPEWRITERS _. BOUGHT, a 7 SOLD, __ RENTED, & "REPAIRED. Fy a busifiess or shorthand course at it. ut Monday and Thursday. Evenings OSITE POST Water: : Estate and Insurance, 151 Wellington street. suitable for anufacturing, farmers' hotel, poly to 249 Brotk street. : Ft RIRST, THAT. TWO. 0. 6 Frontenac ROOMS, n's, 51 Broce FIRST onass HOOMS, WITH BOARD. ply 460 King street, corner Union; 4 A DETACHED, SOLID BRICK HOUSE . an Apply threweh ames TWO ROPGHSCAST HOUSES, CORN- i etter ee BUIEDING LOT, SOUTH SIDE street. between Montreal and sot. ~ Apply 40 Celborne street. pete COAL STOVE. Apply 6 Fron- fleece lined, $1.25 for All Makes, New and Second-hand * BNUCATIUNAL, sem i DR, WEAVER'S TREATMENT. e€ ry 42 on . 6 ply 15. S. s | OO OO00000 WEAVER'S SYRUP Salt Rheum Scrofulous Swellings, etc. WEAVERS CERATE Cleanses the Skin Beautifies the Complexion, Combined, these preparations act powers fully upon the aystem, completely eradicat~ ing the Poison : Jn the Davis & Lawrence Co, Lid, Montreal: + Table Ware by Mail Tine table ware can, be conveniently ordered by pail. 2 Ye prepay cost of delivery gast of Winnipeg. "Your ope back if not. @ ky of one-hall pean iad roe o n case, completc: o Same | ils one 4,5 fruitkaives, $8.75, This set Gt fine English steel carvers and steel, buckliorn handles, $4.60 All our carving scts are made specially to our or- der, and are of the finest forged steel, Dessert Knives A pet of twelve dessert knives and forks, ail handles and finest Eng. fish silver plate blades in polished hardwood case, complete $23.50. Same with plain blade, 20.00. Ti buying table ware from us you are always sure of securing the best quelity to be Bad for the pride, BEND FOR ILLUSTRATED cafaLoGuc Free Wood =d Coa We have on hand the different varieties of Wood and Coal. 5 "Phone 133. Toot of West St. gesens seseses ADVERTISI Xx BOOTH & CO. Wood :¢ Coal THESE TAKLS WILL You can't sell diamonds to the hod carrier's wife, nor can you sell a $1.98 dinner set to the'banker's wife. Stop and think of your audience' a minute before you begin to write your advertisement. : Are you ging to address fashiona- ble, 'moneyed people about goods of | they can ind to buy the par high value and a price to correspond? | ticular goods You have to oficer. lm- Then write Your advertisement to them and "write it as you would talk ity. face to face with a person of that type. . No retail jeweler would stand in the presence of a lady patron of wealth and shout "Diamonds ! Diamonds ! | your ad to Diamonds !"' nor should he' yell it at | her in li i top of his newspaper advertisement. | Make up} an advertisement of about 2 inches "double column, tell briefly what you have in diamonds, why you are able to offer them at advantage ons prices or why you, are recom- mending people to buy them. State that you will cheerfully show them to anyone; in fact, tell your story in as few short, sensible, conversational sen: tences: as you can. Then instruct the ' newspaper 'a set the copy in type of one size and style throughout, lower ease and light-faced type preferred, feave a liberal margin of white space around the reading matter, and you will have an advertisement that will bo a credit 'to the quality of goods you advertise and will be so clean, simple, 'and honest looking that it will bring business to vour store, in- stead of offending the taste and repel- {ling the very people you wish to at- 'tract by it. Diamonds are used here as an illus- tration only. The same principles ap- plv to hundreds of other articles--in fact to every articles that a retailer tay desire to sell through advertis- ing and which a moment's considera tion will convince him can be made to appeal to people means only. Silks, the higher-priced shoes, expensive ¢hi- na, lamps, furniture, in short, every- thing for which the so-called well-to- do people of the community must be relied upon as customers. A Kansas city retailer of jewelry and diamonds of my, acquaintance fol- Jowed this style of copy in all of his newspaper advertisements. The result was that he built up and it is said has to-day the largest trade in dia- monds of any retailer west of New York City, excepting one or two of | the larger jewelry mail order houses. | ¥ black-faced type across the 4 get the masses of men and women | jt to-day. such as clerks in- | 81; sample size; 250. of moderate means, terested in his diamonds, he laid great stress on the value of diamonds as an investment; he guaranteed to take back anwgdiamond sold by him at any time within a year from its sale, giving an equivalent of its cost price in any other line of goods: in the store. Another thing. Remember that in any community the number of people who can afford.costly luxyries, or even expensive clothing, is limited. Conse- quently, you can not afford to use large space very frequently in adver- tising to them -alone. However, you do not need to. They are usually gharp-witted and digcerning and fre- quently a small conservatively worded advertisement will abpeal to them more than would a large one. You would better use no illustrations in appealing to them than to use poor or hackneved ones. On the other hand. The great mass of the people, fami- liex of laborers,. farmers, mechanics. railrond emplovees, efe.. will and more of the "brass-band'"' tactics ii advertising. This, is 'another "audience" entirely. A -------------- TI THE VALUE OF OHARCOAL. Few People Know How Useful It Is In Preserving Health And Beauty. Nearly everybody knows that char- coal is the safest gnd most efficient disinfectant and purifier in nature, but fow realize its value when taken into the human system for the shme cleans- ing purpose, 1 Charcoal is a drug at all, but simply absorbs gases and impurities, ~ ries them out of the system. Charcoal sweetens the smoking, drinking" or after onions and other odorous vegetables Charcoal effectutly clears teeth and further afls as and eminently safe cathartic. It absorbs the injurious gases the poison of eatarrh. All druggists sell charcoal in J. R.C. DOBBS & CO. We Will Make it Hot For initiwboe | -Seranton OTT OTFIOTTGO0 0 OCFOOTTCO 171 Wellington St. ,Kingston Canon's 'Chocolates, ~~ Stewart's Chocolates, ni i BOOOO0000Q00000000 GHOCOLATES Cadbury's Chocolates, Tobler's Swiss 'Milk Chocolates. A= J. BEES', PRINCESS ST. "GOLDEN LEAVES" By Miss Eloise A. Shimings, Goderich form or another, but probably best charcoal and the most for money is in Stuart's zenges; they dre composed of the fines powdered ! rather in the form of tasting lozenges, the mixed with homey. : The daily use of these lozen; soon tell in a much improv plexion, sweeter blood, continued, use, but on great benefit. A Buffalo physician the benefits of: charc vise Styart's. Charcoal patients sufioring from gas and bowels, and. pletion and putify the and throat; ene eost hox at dog' stores; and although p SONRC tent preparsti helieve t my and better ; Charcosl by By Byron. G.-Moon, the Well-Known BE A PERNANENT FEATURE OF OUR SATURDAY EDITION, | 20 0005 ve d sosoesetess asses they reply fo the yo fo consider a .they do reply. their impulses are; on What grounds agine what'vou would . say and would say it, if you were talking to one of them about the things you are to tell them of in strong headline tract their altention--#ot because it is, in' big type, says economy, their pride, or their some- | advertisement; smaller type way-about_it all. Tell them the why { and how of it. Give them "sews" ab- remedy that the more you take of it the better; it is not a the always present in the stomach and intestines and car- breath after eating and im. | Service is not at all satisfactory. proves the complexion, it whitens the a matural which collect in the stomach and bowels; it disinfects the mouth and throat from one the the Chareoal Lo- Willow charcoal, and other harmless antiseptics in tablet form or large, pleasant charcoal being will condi- tign of the ral health, better com: yx Seer breath and purer dnd the beauty of it is, that no possible harm can reaiilt from their the contfafy, ap A) zenges Lo s in slomieh to dear the com" breath, mouth I also believe the, liver is the daily use of but twenty-five cents a bung, Shan ® ISING TALKS : .. YOUR AUDIENCE. 38 It is not to heir discrodil that more sensational only point for dverusement, to} stop. a, minute to consider what in their place; think youself how you your, advertisement. You will get the hesk, resulis from them by giving it a that ' is sure to at- but because what appedl to it will them--to their thing else that you. bbye, decided on in your preliminary planning of (the then . tell them in about the matter you have in mind, talking in an honest, frank, - conversational," heatt-to-heart - out the 8 you wish to sell them. Follow with semple bargaing or il- lustrations and desariptions of some of the particular articles if you want to and can, No matter what sort. of an audience you may have, he sincere in all you say in vour newspaper advertisements as readily as in your conversation with them personally, Say nothing -in your advertisement that you do not voursel believe, if vou would have others believe: it. ee -------- CLEAR OUT YOUR NOSTRILS. ari, Keep Them Free From Catarrh And Colds by Inhaling " Ca- tarrhozone." It's very simplé 46 keep clear of catarrh if you use "Oatarrhozone'" oo- casionally. Thousands are néver with- out this marvelons 'inhalér treatment which prevents all. mammer of lung, throat and catarthal' trotibles. Mrs. W. F. Breach, of Chapman, | The regular annual meeti of the writes: "I hve weed a great many | Napanee Children's Aid Society was catarrh remedies, but' none of them | held on November 28th, in the coun- ever helped lke Tatarrhozone. It cleared out my nose ahd throat, and stopped a ringing noise Catarrhozone is very simple and plea- sant to use and many 'times better than any other catarrh remedy." Your druggist has Catarrhozoné get Two 'months' treatment, SEPTEMBER WEATHER, Up Calgary Way--Harty's Elee- tion Pleased. Calgary, Nov, 25.--(Tg, the Fditor): By the calendar it is but a month { from Christmas, but by our Calgary weather up till within the last few days, one would imagine, it was but September. Other countrips may boast of their beautiful climate, but I think Alberta's really outshines them all. 1 Failure df the kidneys to throw off dow, haven't see a rainstorm for so long, | waste products of the system is the i that I hardly know if I would recog- Sause of Ais da rous sondlition. | nize one if it come along. I think the | Head ache, ackache, irritability, last we had was about the end of Au Bright's disease, neral derangement SPEN( . E'S The Leading Millinegy 4 gust. For a couple of days in October all follow. Peck's Kidney Pills restore © . and { we had disagreeable snow. falls and the kidneys to their proper condition, i lots of mud, but from that till the | nature does the rest. In boxes 25¢., at Wade's Drug Store. Money back if not day before yesterday wag perfect. Ab- out three inches of snow fell on that day, and it is still withing. The ther- mometer went down to ten degrees be- low zero the night before last, but it is hardly freezing to-hights For some time the rink owners have been trying to get their rink frozen, but so far have failed. By the way the rink is one of our latest buildings, and is hardly completed yet. It will be as fine & rink as there is in Canada when finished, and about as latge; téo. It is built after the fashion of the King: ston skating rink. Calpepy * prospects {ow fiext season were never brighter than = at present, Already plans are out for many large business blocks, and residences, The Cockshutt company i gaihg to estab- lish a wholesale supply house, also the BE. B. Eddy comphny, of Hull, and the J. I. Case Separator com- pany. Just now the city' cil is worrving" itself - over the question of punicipal ownership of" electric light plant. The matter ds to be sub- mitted to a vote of the citizens on December 26th, It i to. he er | oped that the majority will be on the side of public ownership, as . at present the We have heard that training in the general hospital here, are to receive courses: ok lectures this winter from the city physicians. Fe think it a first class but pity the. nurses, as there afé twenty-six phy- gicians on the list. This: week I had ithe pleasure of receiving a eall from Mr. Hobart, treasurer Sow Wampole & Co., chemists; etc., whosulong with his father, at one time ran a druy ¢ | store in Kingston, 'at ~the-corner of Princess and Wellington 'Streets: Necd- less to say, we vhad a goodold talk of Kingston and its people The news of Harty's election «in Kingston wax received Hose with plea- sure--amonf a few--C 48. maih- ly conservative, HT rémemiber right, Kingston was' ofie' of The last' places we heard from #fter the electioh, though the news tedvelled almost as slowly, from Edmonton--is- filet auth- entic returné from the letter town were not heatd for' a of two, and the report was included; at Edmon- fonites were still ating in: Oliver's i maiority was &npoH Li dertminly Inoked as though it must have tequir- od several days te make it. --H. ' as SIA bh Mechanics, © Farmers, + Sportsmen | To heal and tet a and re: move 0 y E nt make ra ol A i. Hast Mo. chanic's" Tar Soap. Albert Toilet Soap Co., Manufacturers. .... A good two. quart a W. Grange, A. A. E. Paul, Mrs, A. McNeill, Wilson, Thomas ley, ¥. W. ald, Mrs. 'W. V. Kouber. anti -- Annual Meeting of Napmunee So- ciety. cil chamber. . The following officers and commit in iy ears. | tee members were re-elec 3 President--Stephen Gibson, 1st aice-presi man. Secretary--Fred 1. Hooper. Treasurcr--Miss M. Shirley. Agent--Chiel Creen. Committee of managemént--Mrs. Mrs. J. R. Dafoe, Mrs. Ruttan, 1. J. Lockwood, M James Gault, Dr. M, A. Symingtc Freeman Lanz, M Miss Cartwright, Burrows, Rev. A, McDc T. Gibbard, E. W. Sco Uric Acid Poisoning. satisfactory. The Papa Of The Period. Fair maiden, in shae-shop : "l w a pair of gentleman's slippers, Do ¢ squeak 7" Shoemaker : "I'll take the squeak out of them, miss, 1 h héar him coming along at night." ne -------------- Tha very latest invention in tooth orushes, the Dr. Horsey (Oriental) fibre® tooth brush. For sale at Wade's drug som. , tie txouble 46 i 5 of # I vou will take ie trouble to in 'h 8 x vestigate you will discover that a cassins at Abernet y . 4 popular man has no radical opinions. "+ When actors ride it's a. sign the . " ghost has walked. "Now I Know Well -- I Feel Happy. One of the earliest settlers in town of Turnbull, Man., is John MeNichol. Evi ly knows knows how poor years. : Thanks to Ferrozone, mbs ached afl over. ; "Appetite 1--I simply didd's any. "Sleepless 1--Yes, nervous and happy, too. kit braved up at once after Ferrozone. It put new life and ty into m 1 cat Joustity, | now the joy : Jo . Won't you take Ferrozome too really a marvellous. {onic,. gomo ple say there is almoft the way it builds you vp. It's comtrated nourishmeh! 4 -- that's j0c, 'per box, so anickly.. Price for 3.50, at al i 3 ", | uf you want strength! YOU can gét it WILSON'S INVALIDS' PORT YOU can work better and play better, when YOU . 'WILSON'S INVALIDS'-POR YOUR nerves will be steadier, YOUR digestion Tietter, When YOU take 3 : : WILSON'S You will sleep sounder and rest better, when you take ~~ WILSON'S INVALIDS' PORT Doctors prescribe it. ont--Mrs. EK. MeGurn. ond vice-president--Dr; C. H. Wart Henry Jamieson, Mr. Check. a patent prooess, for that." Fair . on maiden : "Oh, but you musin' t. ey ab a, They're for papa, and we want to Your Rubbers, 3 Over= > the passage The Joy of Health," 1 Am Brimming Over With Vital: ity--Appetite Is Good--1 Sleep his health was for Mr. MeNichol is a héarly, strong man to-<dey. Here ; : is his stutengnt : arg 1 was terribly Fun Our Headlight is a real good oil. d ; . : on i gi £2 4 Wid 1 was so completely fogged out 1 © Sunlight is the highest grade oil made. couldn't do any work. ¥ . Sime "In the 1 was tired--my ' wt 5 eae i y A Slt 7 Fa th. TR FS MeNICHOL." * wi in Forrozons is--just one chocolite cost d tablet to take three times a day. No other ne in the world restores | g § dnd keep it. by taking take fn PRS INVALIDS PORT The marvelous Tonic: Wine: All Druggists sell it. Avoid substitutes, Time_was when tho Christmas gift meant merely a protty bauble, signed to give pleasure for g day perhaps, but incapable of any thing: To a cértain extent this is still true, hut slowly and surely: the der! makes way hd 'each year more sensible gifts are chosen--gifts which not only pretty and welcome but useful and usenble "BE" well, and 'w after day, week in and week out, ave joy to the 'eceipient and the osteem and regard of the giver. {ii Silk Waists fre amongst the most accoptable and most useful of gifts; and the pretty ones shown to-day in West Window merely suggest thi Job- iS collence of the display of these on the Second Floor. Dainty bite of Neck: wear, specially suitable for Christmas giving, have a place in the same win : A F. rs. on, day £ rs. on tt, ant hey all ave it Will Pay You to Buy = shoes Slippers and Mo= COAL OIL Ganadia, 160. Per Gallon: ~~ © SONCioH | the Ww. hi; iy i American, '* 5%." have McKELVEY 69 and 71 Brg & BIRCH con what Mx