THE DAILY BRITISH WHIG, SATURDAY, AUGUST 26, "1911, It is some weeks overdue and it is pretty generally known thal we have already delivered some of the 1912 models 2 * : enthusiastic response in the ext mail Instead came scores of telegrams ia from the We feel that an explanation is due for the lateness of this announcement. 1 ; Here dre the facts: Some weeks ago we advised our dealers that we were going to put out the largest automobile advertisement ever printed. We naturally expected an this vein: "For goodiess sake, don't you fellows at the factory ever consider the. poor dealer and his troubles?" You know we can't get enough 20 5 or 30's 10 supply our trade; there are three customers waiting for every car that comes factory, Why aggravate the present situation by publishing another ad. at this time?" violated all rules, and proceeded to deliver the 1912 models without first announcing them. good humor, And now we publish only one page instead of two----just enough to advise you of the fact and yet Keep our dealers in So we have MORE VALUE FOR LESS MONEY That, In a Sentence, Epitomizes Our 1912 Announce- ment of E-M-F "30" and Flanders "20" Cars. E E-M-F "30" Fore-Door Touring Car, $1,400 Flanders "20" Fore-Door Touring Car $1,000 Mohair Top, Brass Bound Windshield and Speedometer, $110 extra. Mohair Top, Brass Pound Windshield and Speedometer, $110 extra . OWING /TO INCREASED FACTORY FACILITIES--which NO CHANGE IN MOTOR--%ou will be pleased to hear thut OF THE THREE SPEED FL ANDERS "20" we nee 1 ay THAT COSTS MORE, OF COURSE--t liar actually over will ¢énabla our plants to. build 50,000 automobiles in 1912 Facet 1+, we would not dare make the slightest change in that the 1912 model cal with ti { ust as 20 v i ! Y. 6 20,000 EM-F "3008" and 30,000 Flanders 20's' --we are able wonderin itor for feae we could never agai et quite as in every particular nette to announce that not only we hope to more nearly meet the powerful .a one. make a better car than our tremendous demand for this sterling product, but also, that, because of the increased output and the economies we are ; NEITHER HAS THERE BEEN any change in transmission to effect in manufacture, we can give the buver the _ coming ontrol, axle or chassis detnil, "ave only those mentioned --the and at $50 From the div we turned out the first three es 20" model thi 1 ¢ been mororing world in the hgh 1 | COMPARE THE M- k ) local dealer t rive his Fland season acthally better value tha Hi i ot makes | ] z ve . drop tram wd topper sg rings price in case of both E-M-F. "30" 4 landers 20 E=M-F "30" Is MORE BEAUTIFUL though, than ever befor» YOU WILL REMEMBER that the two-speed "THE WORLD DO MOVE," said Galileo with his last gasp Fruth to tell we have always thought there was room %or im died not" comp up 10 her designer's expecta ' : «ned tht ie our only exense for ammouncing any . changed provement in the outward appearance of this car. But vou per : those who got them + perfectly ted hin COMPARE POINT FOR POINT--{he ¥ 3 bonnet of note we do not say improvements-- in either of our models Hist rememimn that in i ler to give our customers the i $ we were not. We said so frank 1 Ven #i nowe he. Flandes ihe i haan Ais aiid hep for 1912 : wet wree of mechanical excellence, Jkt year we d to nounced the three-speed mods greatly proved throng ; . : . This 4 : temdera. of : , design the Hody severely plain \ wre prod ff that out ih . he ; ; oe ad f » other makers adgoptéd the posite policy, made cars th - ami : v JUST AT THIS TIME when other makers are tearing the air that mistend b vith ooks id piv nove oither in the J I : ' i ' ' " iprgent with declamations of their new and radically different models iunk heap of o he wiy there expe ao WE USE STRONG STATEMENTS ' ory I 1 * wn hal ecandemning their product of the past by just so much as von and i : re sii they proclaim the superiority of their forthcoming effort, we BUT NOW IT IS DIFFEREN T--we have our mammoth plants i do other iver whe . ; : can say, "Our 1912 model 1s just as good gsewe sold in 191) nd they are paid for. Wa have a more perfect--urganization hoped-for vir we th ign lan MWPEARANCE IS IMPORTANT --| or 1910, 1909 or 1908, Practically unlimited capit: d enables us io buy better--and about, howe ! i kis 0 5 prices of all material ur CAN YOU APPRECIATE with wha pride we make that statement--ean vou enjoy with ug the exultation which comes from knowing that if in the future we can only give every hus er an great value for his dollnr--as much satisfaction and 50 NOW WE CAN ADD appearance to efficiency --luxurious WE HAD TO ADMIT that the tv \ppointm s to mechanical perfection--and sell vou that touring ¢ Tt a eh better ear an 1912 fo wer price than you pad in farture : A : 19 dnd R100 less than we i to ehiarge in 1910 : YOUR MECHA pleasure in his purchase as im the past we will have achieved £10 the highest gquibition of an nest business house VE HAVE PROMISED (rom the first to improve wherever and whenever possible and to. "divide with the buyer the savings we elect by our superior facilities." This 1912 announcement the fulfillment of thgt promise TAKE FOR EXAMPLE our E-m-¢ "30" model Never there such a record of service and of satisfaction as 'he has given ita 30.0068 owner » flawless has been that cord, we have today 300100 salésmen--all working for love WHILE . > Te " i FOR THE PRICE HAS BEEN LOWERED--ihe big, Tuxuri- 3 VRILE WE WERE ABOUT IT we designed DO YOU KNOW THAT EMF "30 ig the oldest. car in the us, fore-door. model will now he $1100, fob. factory. Let prices 7 ; hos FLANDERS "20" HAY NO Ry AL when you consider all who mway, no ne can equal this valu Fhe neve fore<door touring hod that ever \ er 5 Oh Noy t rket + been able to, and it part 'of our plan that they x mark shall { AND WHAT A RECORD she has made is almply- 5} g ' ' ' ' 2 i Diseredited by her past @ and individua er ike Tw . THE BODY IS A BEAUTY ff the most improved "straight ! were supercritical Campetitors J NO OTHE POWER PLANT has ever heen abls to equal this line' type--perfectly st right from front to rear. All levers to convince buyers that the three-speed model i OUR ONLY PROBLEM IS DELIVERY--=We are not going to inside; door latches concealed; large ventilators in dash so great improvemer the that we world in its present form--this is its fourth vear--and the i so few changes that =have been made from time to time were in external appearances only--we have Kept up with the styles in body design, : mn in performance-- Old Bulle the ninth ear we built, | holds several world's records for Speed -S4 miles an heir on At lunta Speedway, and she and the others of that famous Wrst litter hold all world's records for edurance Every one of them ave in service to-day and many of the first five hundred have over 100,000 miles of rough roads toured to their ered it, SO THEY DETERMINED TO TRY A WORD the E-M-F "20" will continue to be in 1912, as ir thé€y certainl aid THAT IS WHY WE HESITATE to claim any veal improve has always been, the best car in the world at less than hill-elimbing, ms ugging, sa fig ge ri nak ment in: our 1912 model--persons who know will doubt ane F500 the Airst chaice in its class of all well informed buyers stunt that cou id own a or prove her ability SAME REDUCTION IN PRICE o s model f-1 0 ability to improve on perfeetion--or what they consider the nearest appraach to perfection that has ever been attained? in a motor ear it 12 Just as cool in front as in rear Also we provide so times think this very knockin ire daubl nd wrod at « the ment, for, of course, th doors ean stand glar, so speed of car sucks out warm air, permitting cool air to replace it constantly. Actual thermome name this car bore ter tests show our front compartment to be fooler than rear his. pride from the Only objection to foredoor design eliminated Others Yhrive on our leavings--they live because we cannot And Flanders R50 Le 4 ! wh Vid same reason supply the full demand, even making as we do one hundred of ment of her opponents 1s met t il t tributed the these cars every day. time she has ged ste J 2 every would-be rival facture AND THE PRICE IS LESS--$£10 less Price of 1911 model or. Dealers tel} uta there wes) rin athe : j 4 ; andor an EM BUT WE HAVE MADE A FEW minor changes thal may rig! (fore-dbor touring car) was $1450. For 1912 it is 1400 flat car sold if they could get ' incl Viendome 4 Fo ; x m fact te Viner than noy fully be called improvements. Here are some vou will agree this is in pursuance of the policy we have enunciated from 11 the demand 2 sth 1" " of a in f have ell are hetter Longer wheel base--now 112 inches--permiting time to time ever since we started in business, that "we will y . Viti ind from oth of lengthened hody, it ng more room iN front as well as rear divide with the buyer the savings we are able to effect by ; et 51 that » ' elie ext } fie. # srvice, teat. Body is also several inches wider, making ample Wm our superior Tacilities for manutacturing and distributing our WE HAD IN MIND in " g this the sat cls v « . iCLiot bt anime r } ' any for three 200-pounders in re seat; drop frame instead of product 1 he buyer." It is not a ent--nor is it necessary. well-to-do business : 1 i 5 wit war th ' os te il a make, and former straizht frame, ives lower center of gravity and low I the knows it has been almost impossible to get high efil _ ol second er, more rakish appearance to ear Springs are longer also 3 : 3 or Flanders "20 ears during the past few where--pe he : both front and rear--always the eamient riding ear, it still months, despite the fact we are the largest manufge urers in then cannot afford a more velvety in mation , the world. No, this nduction in price is simply another evi dence th at we keep Our promises fs we IOETeRS and miwrove . » . gr v gr » facilities for RE a Ler car for ey "we divide ith the NOW WE COULD HAVE DONE as we it i ' i to of A FEW MECHANICAL CHANGES not necessarily improve- five vears ago--designed with ar FOUR MODELS OF THIS CAR ALSO FOR 1912 ments, though of comrse our engineers think they are--are fm buyer cellence and without regard to appe ' bart at dns Five parser } Hox proved steering gear--better facilities for oiling and adinetme has passed. The opis other ma to , y an not AM the same time we have emulated the S5.000 cars hy ae MADE IN FOUR MODELS for 1812; Fore-door, Five-passenger i notwithstanding, we belie ing spark and throttle lovare on top of steering wheel: large Touring car, 2400; Fore-door Detachable Nemi-tonoean, $1400 village has just as artistic speering wheel of Ulreassian Walnut, gives class appearance Fore-door Roadster, $1400; Coupe 21300, Full detailed speciti on up-to-date design and makes "thumb and finger control" possibde. cations in handsome caralogue make a bandsome ear as The EMF Company of Canada, Limited Factory and Head Office: Walkerville, Canada rr 447 Yonge Street _ * TORONTO BRANCHES : 82 James Street North HAMILTON Le Local Dealers ~ W. J. Moore & Son B-M-F "30 Fore-Door, Detachable Demi Tonnean, $1 400 * . B-M-F "30 Fore-Door, R adster, $1,400 1 Mohair Top, Brass-Bound Winds hield and Speedometer exited $110, : Mohair Top, Brass-Dound Windshield and Specdometer exira