'Worn by every GET OUR PRICES For plumbing work, or gas piplog. Have your repairing done by us. Sat- istfaction guaranteed. A. AND J. JAMIESON, Plumbers and Gasfitters DR. DeVAN'S FRENCH PILLS 0,028 gulating Pill for Women. $5 a box or thiee for $10. $8old at all Drug Stores, or mailed (0 any aadresgon receiptof price. Tue SoossLl Dave Co, Bt. Catharines, Ontarle. - PHOSPHONOL FOR MEN. ¥::% Vim and Fitalitgifor Nerve and Brain; increases ' 'grey matter" ina Tonle will bulld yon up. $3 & box, or two for $5, at drug stores, or by mail on receipt of price, Tug Scoseil Duva Co., St. Catharines, Ontario "sdold At Mahood's Drug Store." SOWARDS Keep Coal and Coal Keeps SOWARDS fresh Chinook SALMON Dominion Fish Co. 63 BROCK ST. PHONE B20. Zbar'slce Cream Parlor Icé Cream in bulk delivered to all parts of the city. Phone 1128 or call at 280 Princess Street Choice Fruits and Candies of all kinds, Pure Marmalade ONTARIO WOMAN'S FORTUNE Freed From That Weak, Lan: guid, Always Tired Feel ing, by Lydia E. Pink- ham's Compound. Theasalon, Ont. -- "1 cannot speak too highly of your elieiue When my ap RECRUITING BY "ADS" HEDLEY LE BAS HAS HANDLED A MARVELLIUS CAMPAIGN Expert London Advertisement Writer Was Called In by the War Office at a Time When Conscription Seemed Inevitable and. Result Was a Rush to the Colors--Kept _ His Hand on the British Pulse. It pays to advertise, Ask Lord Kitchener, Ask Winston Churchill, Ask the the British Gov- ernment, Not many weeks ago Kitchener was said to be a conscriptionist. He bad the man's size job on his hands of getting together an army ten times larger than Britain had ever hoped or planned to have. It looked to him and many another Britisher as if the Kitchener Army, beyond a certain point, would have to made up of drafted men. But all this time an influence was at work that Kitchener did not know much about. Of war apd armies and the tagk of ruling colonies no man knows more than Kitchener, but what Kitchener knew about adver- tising -- newspaper advertising or any other kind--was not very much. There was one man in England who knew as much about advertising as Kitecheper did about armies, and while Kitchener and his army coun- cil were worrying about conscription, this man was patiently, scientifically and hopefully advertising. And this man's advertising has probably sav- ed Great Britain from conscription. No Englishmen are to be forced into the army; no men are to be dragged, unwilling, from their fami- lies, Britain will go through the war with the proud boast that every one of its army of millions is a will- ing volunteer. That is the outlook to-day. Kitchener is no longer a conscriptionist. » The man responsible is Hedley Le Bas. He's a psychologist of the masses. He has made a fortune in a publishing concern by this talent, and when this war started he knew that Englishmen wanted to fight for their country. His duty was to tell them they did. The War Office knew Le Bas. One | day a War Offic official said fo him | on a golf links: "Say, you've got a big business, with many men working for you. What would you do if you wanted more men? How would you get them?" : "Basy," said Le Bas. tise for them." "Well, the army needs thousands of men. Do you. suppose you could get them by advertising?" "Without a doubt." Whereupon the War Office gave Le Bas a sum of money and told him to go ahead. The danger was that his first mes- sage would be too weak. He work- ed one whole night, writing down short phrases. By morning he had only twenty, Then he spent the rest of the twenty-four hours picking out the phrases that were not good enough and throwing thém away. Finally there was only one passage left. It read: Your king and your country need you. The newspapers blazed forth that advertisement that night. They also called attention to the fact that this phrase was to appear on posters and billboards everywhere. The public read the newspapers and watched for the posters. The seven words be- came a watch cry, And then Le Bas set out on a ter- rific advertising campaign. He fol- lowed English public opinion. He kept his nerves raw to English feel- ng. Lord Roberts died at the front. * "Lord Roberts did his duty. Will you do YOURS?" was thundered in the newspapers and then from the billboards. When some British ships had been sunk Le Bas knew there would be a flutter of worry on the British mipd, and so he put out this message through the press: 's strong arms and YOURS will carry us through. Then came a boastful period in English thought. Le Bas was equal to it. This was Le Basis reply: We shall wip, hat YOU must And then shore was a a y ad. showing a soldler silkoue! on a bill, holding his rifle. It said: io vou Wh ots 08 you ¢ fe YOUR bit? he army council and Kiichener can almost put their fingers on the day and "hours when the torrent broke. The battery of advertising had done iis ' its began to come in fas hy LY, could be equipped. The tide been flowing in ever sinee. Le Bas's job is not done yet. Inci- dentally, he works for nothing, "I'd adver- "Giye me a ual request of "Give me some 'gum ery of the a I $0 t front. The dusky jer prizes chewing ea LeT ghia the Brin fighting es his pipe or ci- garette. im that chewing oe ner- ! quick dash to the frontier. MONEY IN SNAPSHOTS, Romance of Lucky Press Photo- graphs of the War. The most interesting photographs published in the newspapers are of- ten lucky snapshots taken by ama- teurs, and in proof of this several journals are now offering thousand- pound prizes for war pletures. Naval and military men are at present sup- plying a number of the best photo- graphs of famous incidents in the world's war, and the officer who se- cured a picture of the sinking Blu- cher heeling over before its death dive, with the crew clinging like flies to its battered hull, must bave net- ted a substantial sum. The later no doubt rivalled the amount paid to the passenger on board the vessel which sank the French submarine the Pluviose a short time back, who secured a valuable snapshot of the submersible disappearing beneath the waves. It was published in a London newspaper. A few weeks before the war broke out ap Englishman traveling in Ger- many secured several excellent pho- tographs of the latest types of Ger. man aeroplanes. Although his est plan would have been to des them, he determined to bring them batk with him to England. He secreted the plates in the cushion of his motor-car and started off on a He was stopped at frequent intervals by arm- ed guards and his luggage searched, but the suspicious Uhlans did not think to examine the cushions of the car. Had they done se the Britigher would undoubtedly have bean hu for a spy. The photographs wer: smuggled throukh safely to this country, and they caused a sensation when published in an aviation paper. Apart from their news value, the snapshots provided much valuable information for the military authori. ties. A lucky war snapshot which beat anything obtained by a professional press photographer was that taken by an officer on Admiral Jellicoe's flagship, the Iron Duke. It por- the steps leading to his bridge, whilst the North Sea rollers could be seen throwing their spray on to the decks. It was a human interest picture, which gave a far more in- teresting glimpse into the daily life | of Jack Jellicoe than a more con- ventional portrait could have done, and the newspapers quickly snapped it up. Apart from war pictures, there are many interesting romances. connect- ed with the securing of unique press photographs from various parts of the world. At the time of the Dur- bar a London newspaper spent money like water in order to be the first to publish pictures of the cere- mony. Immediately the photographs were taken they were rushed across Europe by special train and motor- car. At Calais a steamer fitted with an engraving plant awaited the arri- val of the photographs, and as the vessel made its way to Dover news- paper blocks of the pictures were produced. Eighteen days after the photographs were taken in India jthey appeared in a London news- paper. ' Horseshoes as Mascots, Nowadays a horseshoe is popudar- ly supposed to bring luck to anyone, but originally it was intended as a lucky emblem for soldiérs and sail- ors. The horseshoe became a mili- tary mascot in the thirteenth cen- tury. A shoe cast by an English baron's warhorse was carefully pris. ed as a luek-bringing emblem. He said it would carry him safely through any war in which he might engage, and secure him victory in tilts and tournaments. The baron established a great name as a fight- er, and he vanquished many foes without sustaining any serious in- jury, so the horseshoe immediately became a popular mascot among military men. In the present war the horseshoe still retains its popularity as a mas- cot amongst soldiers, and the cast- off shoes of "Tommy's" horse are solemnly nailed on tent poles, on the side of wagons, or tied to gun- carriages. Sailors cherish horseshoes as luck- bringers, and before the days of Dreadnoughts it was Jack's practice to nail a horseshoe upside down on the mast of his ship. Rothschild's Way. In the year 1847, when the alarm- ists predicted a European WAP, a great sta , well known te be mervous, rushed into Baron Rothschild's office in a state of great agitation. He sald: "We are galing to have a war, a ble The financier, who was writing at his desk, without lifting his h or 00) up, replied: "No; we shall not have war." "But it is inevitable," continued the statesman, growing more and more excited by reason of the Bar- on's coolness, "I have just seen of the Cabinet who assure me that war will be declared within a * *No," Yeptiod Rothschild; "there is Ig to be any war. I wom' Jot thom ¢ the money." : Ireland's "Straddle" Railway THE DAILY BRITISH WHIG trayed the great sailor running ug] bi pasa pg Buran po [3 * railroad, so : TR THE QUEER PAPUANS) They Are Cannibals, Yet They Are as Simple as Children. "Papua, the British New Guinea of recent times and unsavory mem- ory, is still a cannibal ceuntry," writes Norman Duncan, and the au- thor points out the difenity of eradicating cannibalism by the fol lowing story: "To the infliction of punishment as a measure of correction the child- ish simplicity of the New Guinea native 'is something of a barrier, '""An experience of a magistrate on patrol in the Gwoira range pre. cisely illustrates the difficulty which the perverse simplicity of the native attitude of mind toward reasonable information op to the adminis tration of the law. In this instance, however, the law had nothing to do with the matter. It is a mere ex ample of native incomprehension, "It seems that the natives of the Gwoira range had in some way per- suaded themselves that they could swallow the white man's bullets and thus escape damage. The magis- trate inquired if this were so, "It is perfectly true," replied one of the natives. 'I can do it myself.' "Upon this the magistrate loaded his rifle and explained to the native that if he should by any unhappy chance be unable to 'eat' the bullet it would surely kill him. " 'Now, open ygur mouth,' he con- tinued, 'and I will shoot the bullet down your throat.' "The native opened his mouth-- all unconcerned. To demonstrate the effect of a discharge the magis- trate shot the bullet through a log and triumphantly indicated the de- vastation. The native examined the aperture of entrance and the aper- ture of exit. Undoubtedly the bullet had gone clean through the log. The magistrate once more loaded his rifle, " 'Now, open your mouth,' said be, 'and swallow the bullet if you dare." And the native opened his mouth. "Naturally, the magistrate, outs raged and nonplused by this amagz- ing perversity and appalled by its implications, concludes his story with the inquiry, 'What in the world is oné to make of such people-- what is one to do with them?" Clothing Kitchener's Army. The manufacture of clothing for the new British armies is proceeding in the woollen centres of Yorkshire on a colossal scale. It is estimated that between 250 and 300 miles of khaki cloth and its substitutes, from 54 inches to 56 inches wide, are being woven every week, and that at least 80 per cent. of all textile machinery is engaged on the army work, Over 12,000 looms are busy, work- ing on an average nearly "time and a half." One mill alone produces 40 miles of cloth weekly, Some 50,000- tailors and tailor- esses are thaking up the material in- to garments, working in most cases 8 am. to 9 or 9.30 p.m., the work as a whole being supervised by a committee of experts appointed by the War Office. In regard to army boots, some 200 factories in the kingdom are devot- ing about 60 per cent. of their total output to their manufacture. About 20 factories in Leeds alome produce some 40,000 pairs a week. Army contracts have been booked and will take from three to six months to complete, A Leeds firm was recently asked to tender for the supply of 2,000,000 pairs tor the Russian army, but the request had to be refused. Doctoring War Horses. At the front horses are treated with just the same care and skill as is shown to the soldiers, and are given chloroform and other anaesihes tics before being operated upon by skilled officers. To every diyision and cavalry brigade "of the Bpitish army is attached a Mobile Veterinary Section, each consisting of 1 officer and 22 trained men. The Mobile Section is divided into two sub-sections, one employed in follecting sick and wounded horses rom the firing line and other places, while the other branch conveys the patients to the nearest railhead. Thence they are sent by train to the nearest base veterinary hospital, Where they are treated according to the mature of their wounds or sick. ness. Each hospital has modation for some thousand or more cases, and is equipped with every requisite for medical and surgical use. When sufficiently recovered the horses are drafted to the convalescent farm, where the cure is completed. : Dramatic Sermons. Canon Hannay ta. nowadays the m ain mons Tievg 5t No haatd 4 piescher in 3 nnaugh ugh lage expatiating on the "The lion will roar at yez" he told the comgregation. "The owls will hoot at yes, the sarpints will hiss at yez, and the hyenas will laugh yez to scorn." Another Irish preacher, described how Jesebel painted face, decked her head, out of the wisdew 8 Jehu, : "And would you believe it, the hussy was nigh on pixty years af ager" that THURSDAY, MAY , 1915. HE TOOK THE CAKE. A Story of William Black, the Novels ist, and Mary Anderson. One time when Mary Anderson was playing In "The Winter's Tale" in Dublin William Black, the novelist, who was very intimate with Miss Anderson and her family, insisted upon assuming the part of one of the supers who was dress as a very old man with a vemerable beard and locks that fell upen his shoulders. When Black went upon the stage in this disguise he walked about among his fellow supers with unceasing restlessness, and judging - by the wild motions of hig arms, seemed to be addressing to each in turn an im- passioned barangue. The audience began to wonder who the new actor was and 'what on earth he was doing in a play in which neither Shakes- peare nor the stage managers ever intended him to appear. Presently came the time when it was the business of Perdita to dis- tribute flowers among the peasants, among whom Black had his place. Mis: Anderson, carrying on the prac- tical jokes of the family circle, had prepared a surprise for this moment, and, having distributed Sowers among the less favored supers, she handed to Black a large cake crown- ed with a wreath of laurel, saying as she did so, "You take it," im al- lusion to his triumphs in the contest of wits at the supper table. To her consternation Black show- ed that he was quite prepared to carry out the jest, for, taking the cake from the hands of Perdita, he immediately distributed it in sub- stantial portions to his hungry fel. low supers who, finding it to be of excellent quality, began to munch it greedily, while the audience roared with laughter at the unusual sight until the curtain fell upon the scene. Sonth Africa's Future, Lord Brassey, who has just return- ed to England from the Cape, after a trip which he took for the benefit of his health, told an interviewer that he believes in.the ultimate fu- sion of Briton and Boer, but he add- ed, "The time is not yet." The veteran peer (Lord Brassey is in his eightieth year), speaking of General Botha, said: "He is a won- derful organizer and a born leader of men, whose influence is far-reach- ing, and in the future will have very beneficent results, probably far ex- ceeding those anticipated to-day by even his warmest admirers, "He has around him in the Cab- inet men who are capable and who are determined to do their best for South Africa." There were, said Lord Brassey, hundreds of thousands of good troops available in the Cape penin- sula, and he understood that General Botha bad with him 40,000. fighting men, It was another indication of his genius that he decided to fight with Boer troops only. To have used British troops might have preeipi- tated a very serious outbreak. It might even bave applied a lighted match to a terch which would have resulted perhaps in another Beer war, F Army's Colossal Demands. The vastness of the work of main. taining the British army -- apart from . feeding It-----may be gauged from a few figures. In one month there were issued to the troops 450 miles of telephone wirer, 570 telephones, 534,000 sand- bags, 10,000 pounds of dubbin for boots, 38,000 barm of soap, 150,000 pairs of socks, and 100,000 pairs of boots. In ten days there were also dis- tributed 118,160 fur waistcoats and 315,075 fannel belts. The way that insignificant items mount up where large numbers of troops are concermed is shown by the fact that every week there is issued om an average five toms of vaseline for the feet and 100 tons of horse-shoes. Some idea of the complexity of the work can be gathered by reference to the British official "Vocabulary of Stores," which contains 50,000 items. A Tramp of Resource, Much experience of tfirsty tramps bad caused the author of "An Eng. Msh Holiday," J. J. Hissey, to fore- know almost exactly what they would say to him. One day, when di his motor-car slowly along a shady English road, he met one or this guild, who accosted him with the prelim touch of his cap. Mr. Hissey anticipated him by ex- claiming: "I be mortal thirsty! Have you, good sir, the price of a glass of ale about you? [I've driven nearly fifty miles to-day, and since the morning pot a bite of food has passed my The look of astonishment that dignity he could command and with 8 comically serious expression: "If there were a policeman in sight 1 would give you in charge for begging, that I would!" OUR FRESH GROUND OOF. FEE AT 40¢c. CAN'T BE BRA®, Try a sémple order a convinced. p » 24: 'de NOLAN'S GROCERY Princess St. Phone 720. Prompt Delivery urn: is no more reason for serving poor 4 coffee than for making omelets | ll of stale eggs. Time and Experience Wore a Multitude Of Changes What was best a few years ago may to-day be practically worthless. New ideasare con- stantly displacing old and be- fogged ones. This is an age of progressivenéss. We want you to know that-- Simply use rea- sonable care in making,and start Who infuse Into our work the latest, most practical thoughts of trained hands and minds. "Phone 335. Residence phone °76, David Hall. 66 Brock Siseet. Fresh Columbia Ig- nition Dry Cells 200 Each KINGSTON FOUNDRY | Good Humor When hubby "lights up"' for his after-din- ner smoke, be sure he has a match which will give him a steady light, first stroke. . .. Ask our grocer for Kddy's "Golden Tip' or '"8i- ents," two of our many brands. THE E. B. EDDY (Co. HULL, CAN. Spring Styles in Wo- | men's Shoes Patent Pump,Grey Suede, Quarter, Plain Toe, Lewis Heel. & $3.00 | H. JENNINGS, - King Street 07J.Collis Browne's, PVE / [J THE ORIGINAL ZND ONLY Acts like a Charm in DIARRHOEA ........ wee» CHOLERA oy RUEUMATISM, H a taken in drops, graduated acoo : K EER INSIST ON MAVING | CONVINCING VE Br. J. COLLIS BROWNE'S Bold 43 alt Chemints. ot : Et 4 --- I bee of bt Be