BR hh a le, Born of the deep, daily need of a nation--I am the Voice of Now--the INCARNATE SPIRIT of the Times--Monarch of things that Are, "su Tm. we MS My '"'cold type" burns with the fire-blood of HUMAN ACTION. I am fed by arteries of wire that GIRDLE THE EARTH. I drink from the cup of every living joy and sorrow. I sleep not--rest not. I know not night, nor day, nor season. I know no death, yet I am BORN AGAIN with every morn--with every noon--with every twilight. I leap into fresh being with every NEW WORLD'S EVENT. Those who created me cease to be--the brains and heart's-blood that nourish me go the way of human dissolution. Yet I live on --and on, @ x I am Majestic in my Strength--Sublime in my Power--Terrible in my Potentialities--yet as DEMOCRATIC as the ragged boy who sells me for a penny. i i i inspirati i ight- arm of the I am the consort of Kings--the partner of capital --the brother of toil. The inspiration of the hopeless--the righ ] needy--the champion of the oppressed--the conscience of the criminal. I am the EPITOME of the World's Comedy and Tragedy. : i | i flames the horizon. 1 MY RESPONSIBILITY IS INFINITE. I speak and the world stops to listen. I say the word and battle counsel peace and the warlords obey. I am greater than any individual --more powerful than any group. Iam the dynamic force of PUBLIC OPINION. Rightly directed, I am a Creator of Confidence. A builder of happiness in living. I am the Backbone of Commerce. The Trail-Blazer of Prosperity. I am the teacher of Patriotism. « I am the HANDS OF THE CLOCK OF TIME the CLARION VOICE OF CIVILIZATION. I am the Newspaper. I ; From Address delivered by Joseph H. Finn, President Nichols-Finn Advertising Co, Ohieago, before Associated Advertising Chabs of the World Convention, Chicago, June 22nd, 1915 ~ || GERMAN TORTURED of fnnocent souls. I can hardly [from our high ranking officials, Allow : you'int! All Counterfeits, Imitations and ""Irse-as-good ** are but What is CASTORIA is a harmless substitute for Castor 3 Pare ye allays Feverishness. ¥or more than Bab Boca ia Conant wie fo the rll made his per ' § a 'since its infaney. ¢ For Over 30 Years You Have Always Bought ( a BY MEMORY OF DEED. (Continued from Page 9.) exemplary attack would be made against a certain. transatlantic pas. senger steamer, In the officers' quarters, even this evidently serious declaration was discounted by some as a simple warn. ing to discourage the Americans from patronizing British vessels. 1 myself believed, and my views were shared by many of my fellow officers, 'that an attack upon a British trans. atlantic passenger steamer would be attempted less to inflict punishment on the British than for the internal, domestic effect. (For the unthink- ing folks in our country, who had an exaggerated faith im our naval prowess, were beginning to doubt our invineibility both on land and sea, when the enemy vessels were sailing the 'seas unmolésted as though they had not heard of the great world conflict. 'Our rulng element may dispute, or rather, deny this conmtemtion, but knowing our domestic feeling as 1 do, 1 assure you this is the primal raason of our submarine warfare that has shocked the entire civilized world, Our Admiralty is desperate. It will have to prove, not to our ene- dwell upon the subject. I know many Germans, men and women, are being tortured thinking of this great shame. The commandant accompanied them to the landing, and, with a forced smile, offered his hand to on" of the submarine commanders, who offered to bid him bon voyage. His example was followed by the rest of the submarine commardess. The commandant stood tinea motignless, like a black statue. I suddenly saw the [fuiure. 1 saw history sketed ig our fatheriar of as dark as tha: Liaek ligure facing the turbulent wawes of the North ea. For the first time in all my life I felt 1 should oe asha nal for being a German Until the fatal day we all waited for news with nervois expeciaaly. You still have my word of Sonor as an internationalist. 'We did not receive the sad and tragic news with rejoieinga. Far from it. We whispered it. We mur We discreditd it. We Had the Emperor him- self appeared on that day, he would have been hissed. Many of us felt wild. I feared I would lose my brightened my own soul. No, we are still human beings, hearts and souls which soon may ery out. Later, when Lieutenant Hersing visited the officers' quarters, one bold naval officer handed him a news. paper containing the account of the sinking of the Lusitania, Captain. Lieutenant Hersing crumbled the sheets with fury, cast it on the floor and faced the insulter threateningly. The offender stood unmoved. The two officers faced each other for a second or so. 'Then the oNending officer shook his head and, in a low tone, said, "No, not with you." I could readily understand and ap- preciate how Cain must have felt. I questioned myself, "Would 1 have obeyed such an order?' Then I answercd myself, No, ne, a thou- sand timeg no!" From that time on every man 1 met, from the common seaman to the highest ranking officer, appeared in a gloomy mood . 'Our Admiralty is not so sure of submarine executing orders sim fo this, Still later, when Captain-Lieuten- ant Hersing entered a room where I was seated with many other offi- cers, all but five left the room. § Settle it by telephone--speak right Eh W Zienbay wpe knows, \ . : Every Bell Telephone is a Long Distance Station.