PAGE TEN . MENN SHAVING CREAM HERE'S a better .shave coming to you the minute you strike Mennen's. Mennen's takes all the sting out of shaving-- "spares your feelings" and saves your time. Be good to your face tomorrow---and try Mennen's. n Selling Agents HAROLD E. RITCHIE & CO, Ld. 14@ McCaul St, Toronto A A AA A A A A "KITCHENER" Is tha name of the new Electric Iron made by the Canadian General Electric Co. Under the new power rates, it will cost only 2 1-2 cents per hour to operate this Iron. , FOR -SALE AT-- Halidays s Electric Shop, | Phone 94 : 845 King Street | 3 The very best for use in ill-health snd convalescence "Awarded Medal and Highest Points in America at World's Farr, 1803 PURE ~SOUND-- WHOLESOME JOHN LABATT, LIMITED, LONDON, CANADA Raf NA A ANNAN EN A, eo tw ory : Linited 210-214 WELLINGTON ST. Phone 454. For All Kinds of Accessories Such as Pumps, Jacks, unning-bonrd Mats, Headlight Bulbs, Tire Holders, Shock Absorbers Dry Cells, All kinds of tives and fire repair material. Call in and see them. . NEA New York F Fruit Store Crawford Peaches, 11 qt. Crayford Peaches, 6 qt. Blue and White Grapes Baskets Baskets ib¢, 20¢, 30c and 40c a dozen 3,4 and 5 for 20¢ 15¢ and 20¢ a dozen Phone 1405 814 PRINCESS STREET. m------_ a a J Sunkist Seeded Raisins New Goods Arriving. Insist on Sunkist. EE It 1 | ih 'So many homes I go to now are using Century' Salt=-and everyone remarks beautiful, white, clean, flavorsome Salt it ja quite above the ordinary." «*Yes, my Grocers says Century Salt is made by the newest vacuum process and it's really the best Salt on the market.' Douainion- Salt '0. Limited Century Salt EE ---------- » aw a. .. J For the Finest Quality Delivery to all parts. * We are open till six o relosk avery fvotip. Cleanliness a specialty. THE DAILY BRITISH WHIG. FRIDAY, OCTOBER 29, 1915. Sales Increase in a Manner From Printers' Ink, Issue of ber 30th, 1915. When a few weeks ago Colonel J B. Maclean, president of the Mac- lean Publications of Toronto; ex- Septem- conditions in Canada there - were some who believed that he was over- enthugiastie. However, an Ameri- can corporation, the Gerhard Men- nen Chemical Company, of Newark, N.J., has found conditions there to he even-bet¥er than - the colonel stated At the time prospects seemed the darkest over the border, the nen Company tripled its advertising appropriation and determined (0 makesan aggressive drive for the big business in the Dominion. So on July 15th copy began ap- pearing in a campaign which includ- ed newspapers and trade journals, besides direct work on the dealers Already the business of the Mennen Company in Canada has been increas- ed 40 to 45 per cent, and from the ontluok the growth will be continu ed, The main drive has been in the newspapers, although several toous and dollars have been spent in the trafle papers and in direct matter The entire appropriation is estimat ed by. W. A. McDermid, gales and ad- vertising manager, at $13,600. The campaign has been scheduled to run until the *latter part of the winter The Mennen Company has been in business in Canada for 15 years, but never has added to its business so rapidly as during the present cam- paign For ten years the company has operated a factory in the Domin- ion. Mr. McDermid is a Canadian and is familiar with the market in Canada, as well as enthusiastic about the wonderful possibilities of keep- HE MEETS THE OI, OLDEST MERCH- ANT IN TAMWORTH Who Is Charles G. Coxall--Views the Tile Draining System On Farm Of Alfred N. Lapum, Near Centre- ville, Charles G. Coxall claims the hon- or of being the oldest merchant do- ing 'business in the village of Tam- worth. He opened store in Tam- worth forty-three years ago. His business has gradually grown until at the present time he has the lar- gest store in the village. When speak- ing to Mr. Coxall on Wednesday ev- ening, a Whig representative learned many things about the growth of the village. At the age of twenty-three years, Mr. Coxall left Kingston for the pur- pose 'of going to Tamworth to start in business. In those days there was a stage running from Sydenham to Tamworth a couple of days each week. On the day that Mr. Coxall started for his future home, there was no stage, and he made tha trip by foot. When he arrived in the village he secured a building 12 by 18 feet, just opposite the site where his store is now located. The fal- lowing day he made his way to Napa- nee where he purchased two wagon loads of groceries. As business in- creased he sought larger quarters. On Friday morning, April 21st, 11895, his grocery store was _cam- i pletely destroyed by fire when thirty- one other buildings were burned. The fire started in a building decu- pied by the hotel. Immediately after the fire lie purchased the site where his store now stands and érécted the present building. He is Son of the late Lawrence Coxall, Wolfe Island, who met death by drowning while crossing from Kingston to Wolfe Island on the ice. It was 'dark when hs father was driving home, and he drove into a large hole where a cord of Wwaod | had broken through during the day. When the body was Tocated, it was sittihg up in the sleigh, the hands holding on to the lines, . In 1874 Mr. Coxall was marriéd at Owen Sound to Miss Elizabeth ireland, Loughboro. Six children were born, three sons and three ters. The sons are: Stanton, worth; Walter, tinsmith, with the firm of McKelvey & Birch, Kings- ton; Lawrence, aftending school at Tamworth. Edith, Addie and Fan- nie are his daughters. A Tile-Drained Farm. Any farmer who doubts that it pays to have one's farm drained with tile should pay a visit to the farm of Alfred N. Lapum, who resides just Sniside th the village of Centreville. When g representative was passing ro rough Centreville on Tues- day, ,he saw the ditching machine at work in the field. making en- quiries from Mr. Lapum, he was in- forined that the had been Sublopment of 'the Susiph jsrical tural Col . . This wor! eing done in arent sections for the pur- bose ot the farmers to thelr fa are doing. ter than they The ditch-digger, which is a vd thine of twenty horse power, is I BY Basciine. If the Froud is machine is Not Unresponsive Because of the Campaign is Large Newspaper Space. pressed his optimism regarding trade | Men- | ioe, while p | drains entering the main, done as an experiment by men in the a MENNEN TRIPLES CANADIAN ADVERTISING RE --., That Shows the Dominion Is of the War---Feature ing a business pace in step with the great growth of the population which is certain to come. In discussing reports which have been circulated about Canada 'dur- ing the last few months, Mr, McDer mid remarked: "Although there have heen state ments asserting that Canadian immi gration has fallen off, we have au thentic figures to show that such | not the case. In one provinge alone there has been an increase of nearly y 500 per cent. in the population "The results which we have ob tained during our present campaigr | verify my opinien of the wonderfu i trade possibilities in. the Dominion When others were retiring from the field, sure that a trade crash would result from war conditions, we tripl ed our advertising efforts and ou big increase in business shows tha we had the right idea." Striking newspaper copy a feature of the campaign vertising has a punch in it, althoug! Mr. McDermid stated that the cam paign was written almost overnight It was prepared with the a stance of a Canadian agency man, (A. J Denne, of the J. Walter Thompso: Advertising Agency.) The advertising will rup straigh through until January or Februan of next year The British Whig is being usec exclusively for the Mennen advertis ing campaign in Eastern Ontario The extent to which the advertising in The British Whig is contributing: to the very big increase of Mennen' business is better understood whe! the fact is considered that in Ontar io there are more than one-third ¢ all the drug stores of the Dominio and it is through the live drug store PLRIES oy fom jal Mennen's goods are sold. has beer The ad there are 13 cros which ar all of 3-inch tile. Mr. Tapim states that the work has proved very satisfactory. Al though the tile gave out during last winter and spring, he was able tc put his binder on the field at the usual time this fall while other mer had to cut their grain with a scythe on ground which was not drained On a plece of ground of about one and one half acres, at one end of the field which was not drained, he foun it necessary to cut the grain with : scythe, HARRY SUTHERLAND TELLS Of His Experiences On Firing Line In Belgium. In the course of a letter to his bro- ther, Harry- Sutherland gives an in- teresting account of his experiences on the firing line in Belgium. His |latest letter was written in London, Eng., where, at the time of writing, he was enjoying a short stay on leave. He says: "Hope (and feelings) deferred mak- eth the heart of the saint and the soldier sick. My leave became a re- ality, having just landed in England after a. wearisome trip through parts of Belgium, France and across the Channel. For a week or ten days ] have left the lines and trenched fields, where long I've been a ladger. 1 left our battalion, the 2nd Cdna- dian, in the trenches in Belgium, When I rejoin it-may be in another part. "I have nothing startling or sen- sational to relate, having had no ex- citing experiences or hair-breadth es- capes. The war is pursuing the even and uneven tenor of its way. The Canadians were holdimg a line of trenches in the recent drive, and did not get much chance to do a bit. The cold and rainy season set in unusual- ly early in the war zone. Our party used a house in partial ruins. We put one room in the hest possible state. At night we used a brazier to warm the place. An occasional gramophone recital would have been hailed with delight, "One of our men recently Went to' a nearby pond to take a bath, Af- ter undressing, a German shell ex- ploded on the a Side, giving him what may be described as a mud bath shower. Gathezing up his clothes he made the sprint of his life, Taking a spade I dug up part of the shell, which 1 intend sending home if 1 get a chance. have been taken to nd from the battle t and seatteréd through: out the country as souvenirs." Tons of old iron COUGHED CONTINUALLY Day And Night--Man Says Noth- Ing Helped But' Vihol. That ia gment oi not Burris us. We Kingston e hd ten years ay ie is for greatest remedy for po outs and nd colds that we ever sold. a heayy cold which settled into a chronic cough. It seémed as though I coughéd contfiually day and ht, so I could net sigep. , 1 was all run-down and so weak I abo 1 tried Eis = Li WHAT CANADA LACKS. --g She Could Not Make 1,000 Complete Shells a Week. Much abuse is being hando the British Government, to the Cana- dian Govérnment, to General Ber- tram's Shell Committee, and to the ubiquitous D. A. Thomas because Canada did not get more of the shell orders placed on this continent by the Allies, says "Chemist". writing in The Canadian Courier. It is interesting to note that these charges are an- swered by arguments. which not only our limited ability to help in this crisis, but our previous unpre- paredness in case of a war Fe d out to we might have to fight alont. The truth is simple and ¢ yar that Canada would have had more orders for shells if this' country had been further advanced in chemistry. There was a shortage of picric acid and toloul. There was no demand for these substances in Canada, and nat- urally no manufacturers bad erected a two millipn dollar factory to make them. Yet these substances were ab- solutely essential to the making of shells, as shall now be explained. Before picric acid was adapted in 1886, all explcsives for military pur- poses were gun gotton and nitro-gly- cerine, compounds were discovered. Gun cotton was discarded as a shell filler because of premature ex- plosions. It is still used in "'under water" explosives because, unlike gunpowder, dynamite, and acid, it will explode even when wet. Nitro-glycerine cannot be tranps- ported pure, and even when mixed with infusorial earth, frost. Picric acid is made from phenol or carbolic acid. Phenol is treated with sulphuric acid and later with nitric acid, This gives picric acid or trin- itiphenol. Picricacid attacks metals, and the projectile. into which it is introduced must be varnished inside. It ig soluble in water, and, therefore, cannot be used ip mines or torpedoes. {t can be used only in small shells. | In large guns the pressure at firing | is so 'great Jtaat the picric acid ex- plodes prematurely. Consequently | a Hew explosive had to be found for big shells. carbon toloul. It is treated as phenol | was, with nitri¢ acid, and trinitrotol- | oul results. Toloul is made from fcoal, a ton of coal giving up a gal- lon of toloul. of trinitrotoloul is used in every 760- { Ib. shell. Phenol plus nitric acid equals trin- itphenol or picric acid. This brief description of shell ex- plosives shows What the ammunition worker is "up against. " He must get | picric acid or' trinitrotoloul in addi- tion Sinatin mercury to com- | plete | ell. | When war broke out | these . stances were not made in | Canada excep: in insignificant gquan- tities. The British Government could | not get them, either. A" charcoal of picric acid. This plant will cost about two million dollars and will supply a considerable quantity. No doubt there are other sources being cerned are not divulging. Great Britain's failure to get shells was as much due to a shortage of pic- | ric acid and trinitrotoloul 45 fo any- thing else. s inability to get | shell orders was Jarely dug to the! same cause. We could not supply the completed shell. How Serious this Suation Fr is. may ba lity =H Ld aan re trom the United States. At the Jte- sent moment Cana ate pin? nat Re | a llery | ) 8 rk Tis 5 i ir x ot tor, EB waves. iu ithoat ; we Jou Jast as a ly a fortnight out from | el y po -Who al as 'Buch, % the Royal North-West Mounted Police in Western Canada to treat the Bulgarians now as alien enemies. They will be registered those whe are réservists or are likely to be troublesome will be interned. There are about 25,000 Bulgarians in Canada. largely Jocated in the cities, few hav- taken homesteads. The n orders in Council declaring War with Bulgaria and plac- ing the lgarians under the various orders 1 uneil which apply to other will be passed at once. In the ehutime also orders are be- tt Stop any Bulgarians eaving the cotntry. It is not anticipated there will be any trouble with the Bulgatians, as it is believ- ed most of them in Canada are in sympathy with the alliés. The ex- of the officials after a yoar's th the Austrians is that Baye little sympathy with their , And are anxious to obey n laws and behave like Can- us. The only i 3 inigg who have caused Grouble are Proud 'and Jealous. A member of The Toronto Tele- gram" staff, who 18 in the fighting line in France, writes as follows to reveal | In 1901 the aromatic nitro- | picric. is' affected by This was discovered in the hydro- | One hundred pounds | manufac 'turer in a neighbouring State | 1s said to be building a plant for the | British Government for the making | created which the Governments con- | like the Germans and Austrians, and | It is thought they are | alien | DRUNKENNESS G A CURABLE DISEASE 'he treatment used successfully by Be re right in their own ! is ORRINE So uniformly succés ful has ORRINE been in restoring the victims of the, "Drink Ha into sober and useful citizens so strong is our confidence in its curative properties that we want to emphasize the fact that ORRINE is sold under this positive guarantee. | If, after a trial, you get no benefii, your money will be refunded. ORRINE is preared in two forms: | No. 1, secret treatment, a powder; {ORRINE Na. 2, in pill form, volun itary treatment, Cost only $1.00 a box Ask for booklet. G. W. Ma hood, corner Princess and Bagot Sts a ri i IF BACK RURTS USE SALTS FOR MINEYS les ss meat it Kidneys feel ke] lead or Bladder bothers. and Eat Most folks forget that the kidneys, | like the bowels, get sluggish clogged and need a flushing occa-| sionally, else we have backache and dull misery in the kidpey region, | severe headaches, rheumatic twinges, torpid liver, acid stomach, sleepless ness and all sorts of bladder disor- ders You simply must keep your {neys active and clean, and the mo ment you feel an ache or pain in the kidney, region, get about four ounces of Jad Salts from any good drug store here, take a tablespoonful in| a glass of water before breakfast for a few days and your kidneys will! then act fine. This fanious salts is made from acid of grapes and lemon t Juice, combined with lithia, and is| | harmless to flush clogged kidneys {and stimulate them to normal activ lity. ~ It also neutralizes the acids in the urine so it no longer irritates, | thus endfng bladder disorders ad Salts {s harmless, inexpen- sive; makes a delightful effervescent Nlithia- water drink which everybody. should take now and then to keep their kidneys clean, thus avoiding serious complications. | A well-known local druggist says he sells lots of Jad Salts to folks who believe in overcoming kidney | trouble while it is only trouble. COMB SAGE TEA IN LIFELESS, GRAY HAIR fae Mixed with Sulphur it Darkens so Naturally Nobody can Tell. Grandmother Kept "her hair beau- tifully darkened, glossy and abun- {dant with a brew of Sage Tea and {Sulphur. Whenever her hair fell {out or took on that dull, faded or streaked appearance, this simple mixture was applied with wonder. ful effect. By asking at any. dfug store for "Wyeth's Sage and Sulphur | Compound," you will get a large {bottle of this old-time recipe, ready to use, for about 50 cents. This simple mixture can be depended {upon to restore natural color and | beauty" to the hair and is splendid for dandruff, dry, itchy scalp and falling hair. A well-known downtown druggist |says everybody uses Wyeth's Sage and Sulphur, because it darkens so naturally and evenly that nobody ican tell it has been applied--it's so {easy to use, too. You simply dam- {pen a comd or soft brush and draw {it through your hair, taking one strand at a time. By morning the {gray hair disappears; after another {application er two, it is restored to {its natural [color and looks glossy, | soft 'and, abundant. Te EN er aa veers | ION Not. No2. NB. THE iE Used in French Hospitals with Ereat success, c A HRO 10 WEAKNESS CHARGES, Fier, BLADDER, URINARY [ISEASES, x POISON, TLES. EFfHMER No. DRUGGIETS or MA T4CTS OUGERA Co, 9, ARR STRAW YORK Ut LYMARDROS TORONTO. WRITE BK EE Book 10 De. Lx CLrre Me. HAVES TOE KD, HANES PAL Lg iva Ny ENG. TRY KEW DRAGEE (TAS TEL FSS) POMC TO TA ¥ KE | rR SAPE AND LASTING CURE SEE THAT TRAE MABEFD WORD "THERAPION* 15 ON | Phone 549 ad | NO kid- | LE FREE ! Eight-Flece Kitchen Cutlery Set, gly en away free ®t our store for $1560 lo ennh trade. . 100 already have heen glven Nearly out, and everyone whe received an set in © 'more than delizhted. to-day and get ome of Ask for a ecard these ses While they Inst. They Girt. J. R. B. GAGE MRT TE IN EFFECT MAY 307TH, 1915, Tralns will } and arrive at Cit Ogpot, foot of Julinsion strest Golng Ww ext. L 3.40 p.m also make an excellent Xmas £34 Montreal Street, -- Local Branch Time Table. y n, 737 pm Ar. Clty. a.m £50 am 1252 pm. 1.38 p.m. . 37pm run daily, Sunday Pelerbor wn, Detrol 0, t v. Montreal, "'Porfland, St d New York. John, s apply J.P, HAM. , Raliroad and Steamship Johnson and Ontario streets rn -- eo CANADIAN PACIFIC THE RIDEAU New Afternoon Train TORONTO AND KINGSTON vor AW A Calling at chief points along Lake Ontario Shore Line, Including Kemp TO Commencing, Monday, Nov. 1st. A CHANGE OF TIME WILL BE MADE ON NOVEMBER 1ST. For particulars apply to: M. C. Duan, City Agent; R. H. Ward, \ Depot Agent. THE © TRANSCONTINENTAL ew Canada Via North Bay, Cobalt and Cochrane Finest Equipment--Opliéndid Road Bed wv. Toronto 10.45 ; Tuesday, Thursday and Saturday ar. Winnipeg 3.50 J: Saturday. nd Monday ng inn with 2 Rath leaving 6. pm ay for Regina, Saskatoon, Ed- monton and intermediate points, Through Tickets to Prinee Geo a Vancouver, Seattle and San Francisco Timetables and all information from os Grand Trunk, Can, Govt. or T. & N. 0. Rallway Ageots . BRIT, GOVE. STAMP AFEJXED TO ALL GENUINE PACKETS. The 'highest awards Fair, Judges. pier for vou with a Columb Records. Treadgold Three Grand Prizes possible for Columbia Graphophones and Records at the Panama World's This is our guaragtee, backed by the Worlds These long evenings will be brighter and ips ia Grafongl: i or a few. new Goeds Co. 88 Princess Street, Kingston. We have a variety of Lamps, from $2.00 up. and warm. Home Lighting our S | | Students and Citizens J 'Desk, Table, and Piano Also a stock of Heaters to make your room cozy pecialty. IN ELECTRIC C0, 1 Eres soe vw » i] ---------- -- CANADIAN NORTHERN Agent, 3 att ra