- Te > » » ~ ' a Audit Bureau of Circulations ' i A {a 3 a J . > 5 2 . c PB 2% ih +1 / \ - \ "50 ~ T ) FOR™ 4 > i SGBMITS, ALL IPs arly TIO AND RECORDS OF EVERY NATURE PRREAINING i) CIRCULATION TO THE RIGID SCRUTINY OF THE ATDI TORS OF 11}: AUDIT BUREAU OF CIRCULATIONS, AND GIVES ITS UNQUALIFIED SUPPORT TO THE AUDIT ~~ BUREAU OF CIRCULATION. WE DO THIS BECAUSE THE AUDIT BUREAU OF-CIRCU- LATIONS IS THE BIGGEST FORWARD STEP.THAT HAS. BEEN TAKEN IN YEARS, IN EITHER THE NEWSPAPER OR THE ADVERTISING. FIELD. WE WANT THE ADVERTISERS WHO BUY SPAC 'E INTHIS PAPER.TO KNOW EXACTLY HOW MUCH CIRCULATION THEY ARE PAYING FOR AND WHERE THAT CIRCULA TION IS. 3 ; WE WANT THEM TO GET THIS INFORMATION FROM AN : NFU RES, BOOKS , AUTHORITATIVE AND UNBIASED SOURCE_IN SUCH | - STANDARDIZED FORM AS WILL ENABLE THEM: TO MAKE FAIR COMPARISONS OF THIS PAPER WITH OTHER NEWSPAPERS OF THE SAME CLASS. i123 *® - WE-WA NT OUR ADV] RTIRIRS FO PAY US--NOT \ ~~ $- 1, et, ' » HAVE OR GUESS Wi: HAV E--BUT FOR THE CIRCULA- / TION 'PHAT. THE TRAIN KI ACCOUNTANTS OF THE AUDIT BUREAU OF CIRCULATIONS FIND WE HAVE. | « THE CRRCUIATION AVE THINK WE HAVE OR HOPE WI \ AR , AS A RESULT OF THE RIGID AUDUPS OF NEWSPAPER. AND PERIODICAL CTRCULATIONS MADE BY THE AUDIT BUREAT, OF CIRCULATIONS, EVERY ADVERTISER IN AMERICA CAN NOW BUY HIS ADVERTISING SPACE WITH DEFINITE AND DETAILED KNOWLEDGE OF JUST WHAT CIRCULATION HE IS GETTING. THE BUYING OF ADVERTISING SPACE HAS BEEN RATS- ED "AT ONE STROKE TO A PLANE OF EFFICIENCY NEVER KNOWN BEFORI Se / 7 OVER A THOUSAND OF THE LEADING NHWSPAPERS, PERIODICALS, NATIONAL ADVERTISERS, {RETAIL STORE ADVERTISERS AND ADVERTISING 'AGENTS IN AMERICA COMPRISE THEE MEMBERSHIP OF. THE AU. DIT BUREAU OF CIRCULATIONS; AND THIS NEWS. PAPER 15 PROURITO BE ONE OF THEM. - No WE WILL FURNISH DETAILED A. B. C. REPORTS ON THE CIRCULATION OF 'THIS NEWSPAPER TO ANY 3 ADVERTISER AT ANY TIME. ALL OTHER NEWSPAPERS WHICH YOU USE SHOULD DO THE SAME. - y ; : » ~ . : 9 ~ . > . - *