TIETIE RE. PAGE TWELVE SE 8 { i i - THE, DAILY BRITISH WHIG, MONDAY. JANUARY 17, 1916. . ; A -------- me € Anil Buivar of Clredlstions. 3 Ir SUBMITS ALL ITS CIRCULATION FIGURES. BOOKS AND RECORDS OF EVERY NATURE PERTAINING TO CIRCULATION TO THE RIGID SCRUTINY OF THE AUDI TORS OI THE AUDIT BUREAU. OF CIRCULATIONS, AND GIVES I"S UNQUALIFIED SEPPORT 10 tu AUDIT BUREAU OF CIRCULATIONS. ' WE DO THIS hie AUSE THE AUDIT BUREAU OF CIRCU 'LATIONS IS THI BIGGEST FORWARD STEP THAT HAS BEEN TAKEN IN YEARS, IN EITHER THE NEWSPAPER nn OR THE ADVERTISING FIELD. WE WANT THE ADVERTISERS WHO BUY SPACE INEH IS PAPER TO KNOW EXACTLY HOW MUCH CIRCULATION THEY ARE PAYING FOR AND WHERE THAT CIRCULA TION Is. "~~ WE WANT THEM TO GET THIS INFORMATION FROM AN AUTHORITATIVE AND UNBIASED SOURCE--IN. SUCH STANDARDIZED, FORM AS WILL ENABLE THEM: TO MAKE FAIR COMPARISONS OF THIS-P AP KE Rk WITH OTHER NEWSPAPERS OF THE SAME CLASS. > wv * » '. v . - A= WE WANT OUR ADY ERTISERS TO PAY US----NOT. FOR THE CIRCUL ATION WII THINK WE HAVE OR HOPE WE HAVE OR GUESS WE HAVE--BUT FOR THE CIRCULA- TION THAT THE TRAINED AC 'OUNTANTS OF. THE AUDIT BUREAU OF CIRCULATIONS FIND WE HAVE A So re ! " AS A RESULT OF THE RIGID AUDITS OF NEWSPAPER ANR PERIODICAL CIRCULATIONS MADE BY THE AU DIT BU RE AU OF LIRCUL ATIONS, EVERY ADVERTISER IN AMER]JCA CAN NOW BUY HIS ADVERTISING SPACE WITH DEFINITE AND DETAILED KNOWLEDGE OF JUST WHAT CIRCULATION HE IS GETTING. a THE BUYING OF ADVERTISING SPACE HAS BEEN RALS ED AT ONE STROKE TO A PLANE OF EFFICIENCY NEVER KNOWN BEFORE OVER A THOUSAND OF THY LEADING NEWSPAPERS, PERIODICALS, NATIONAL ADVERTISERS, RETAIL - STORE ADVERTISE i AND ADYERTISING AGENTS AN f° AMERICA COMP RISE THE MEMBERSHIP IF F THE A "DIT BUREAU OF CIRCULATIONS, AND THIS NEWS. PAPER IS PROUD TO BE ONE OF THEM. - 1 The DAILY BRITISH WHIG t ~ MEMBER AUDIT BUREAU OF CIRCULATIONS 4 WE WILL FURNISH DETAILED'A' B. Cc. REPORTS ON THE CIRCULATION OF THIS NEWSPAPER TO ANY ADVERTISER AT ANY TIME, ALL OTHER NEWSPAPERS WHICH YOU USE SHOULD DO THE SAME. a ® ' 3 X