Daily British Whig (1850), 16 Jun 1916, p. 3

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June 12.--Thé fine weather for the past few days is much appreciated by the farmes. Mrs. tJames Dockerfll, ill for some time, is improving. Miss Pearl Murphy spent a few days in Lanedowne re- ,eehtly. A few from here attended the social in Cushendall on Wed- nesday evening, ST. LAWRENCE, WOLFE ISLAND. June 14.--The crops are looking fine in this vicinity. The Church of England held its annual' picnic in Robert Smith's grove on June 14th. Mrs. G. Staley and Mrs, A. McDon- ald paid a visit with relatives here last week. G. Hogan of Central has been pressing hay in 'this vicinity G. A. Barrie, suffering from an at- tack of appendicitis, is improving slowly. Mr. and Mis. G Farr, St. Lawrence, N.Y., spent Sunday with friends here. A wee boy has come 3 prighten the home of Stewart Mur- y. ------------------ Leeds ROCKPORT. June 12.--Misses Florence aud Grace Burtch spent Thursday last in Kingston the guests of Rev. Mr. and % | telegraph poles at the station. Mrs. JR. Dunn and Miss Olive called oh Mrs. J, Bartran this week. Mr. and Mrs, William "Summerville, . of Mid- dleville, visited Mr. and Mrs. Herbert Paul the week end, : AUDIT BUREAU OF CIRCULATIONS. The Annual Meeting Recently Held Was Decidedly iiiu= minating. The annual convention of the Audit Bureau of Circulations of which the spent Sunday with his parents, Mr.|Whig is a member, was held in and Mrs. C, E, Burtech." Mr. Egleson |it from its directors and officers and family, '6f New York City, have | Chicago and the reports received by arrived at their summer home at Idle [showed that the association which Wild Island. |is composed of publishers, advertis- flers and advertising agents, is in a LOMBARDY flourishing condition and its growth June 12,--Miss Rosella O'Mara during the last year has been highly returned to Ottawa on Sunday after satisfactory to the membership. a couple of weeks visit at her home.! The Audit Bureau of Circulations Mr. and Mrs. J. L. Smith, Smith's [is an organization to which newspa- Falls, spent Sunday with friends pers, magazines, farm papers and here. Miss Stella Blancher is vis-|class, trade and technical journals iting her brother in North Lancas- | cannot belong unless they are wil- ter. Peter Petty of Bay Port, Mich., |ling.to tell. what their circulation is, is visiting relatives here. Owing to land not only to tell what it is but to the' large supply of milk now the | swear to it, and swear not only as te cheese factory has to run om Satur-|{the guantity of circulation but as to day nights. Mrs. James Joynt is| how it is distributed, how it is ob- convalescing from a severe attack of | tained, how much is paid and how grippe. Owing to continued rains!much is free, and what proportion of for some time, the farmers have jt is in arrears. But all this is not found it difficult to get much seed- enough to prove that publications ing done Mrs. E. O'Mara. who sus-{ have the cireulations they claim. tained injuries in a fall, is able to| After the publishers have stated and be around again. Miss Shields, tea-| gwbrn to what circulation they cher, spent the week end at her home| have and to all the other facts adver- in Smith's Falls. Mumps are very tisers want to know, the Audit Bur- prevalent in this locality. {eau through trained expert examin- ---- {ers makes a searching examination CAINTOWN. |to find out if what the publisher June 15.--The funeral of the late states and swears to is correct im Mrs. Malita Dickey, of Caintown, 4 particulars Jock blace on Wednestay afternoon his ig for the protection of ad- rom her late home here. ~Service|ye tiers pnd advertising agents Was conducted by Rev. Mr. Bradford, |, 5 nt Pub etic: that conceal the of Mallorytown. The deceased Was | maracter or misrepresent the quan- Mrs, William Doherty. Mr. and Mrs, {Edward Plunket are spending a couple weeks with his brother, Geo. Plunket, in Manitoba. Mr, and Mrs. H, Latimer and family spent Sunday with Mr, and Mrs. S. Surplus. Miss | Sadye Dickey spent last week with her aunt, Mrs, Ferguson, at Picton. A. W./Burtch and family, Lansdowne, has been spent on advertising dur- |ever before in a like period, and ing the past twelve months than there can be no doubt that there has teen less waste in this expenditure than ever before. This increase in expenditure is in great measure due to the confidence instilled in the mind of the advertiser by the A. B. C. The National Advertiser today. in' making his appropriations, scien- tifically studies his field with a con- fidence to which he was a stranger heretofore. Advertisers are more and more relying on A. B. C. ser- vice in placing their business --- it has become a necessity." The Directors reported that dur- ing the year the total audits of pub- lications completed and under way was over '800; and that the Bureau has thirty-two examiners making audits of publications all over the United States and Canada. These nren are specially trained in a system which analyses down to a fine point, paper bills, post office re- ceipts, galley lists of subscribers cash receipts for subscriptipns and every other detail needed by the ad- vertisers to guide them in judging and weighing circulation. Live, up-to-date advertisers are thus able to ascertain from state- ments and audite of publications that are members of the A. B. C. the facts they want and depend on A. B. C.| service just as the credit men in| commercial houses rely on compan: ies making credit reports. It is estimated that there are nearly a hundred million dollars spent yearly in papers that are mem- bers of the Audit Bureau for ad- NEW YORK DRESSES gee, Saturday ... vertising and the publications. mem- bers of the organization, represent upwards of 60,000,000 "above board" circulation The Board of Directors also called the convention's notice to the growth of the A. B. C. in Canada. It stated that all the large dailies in Toronto, Montreal, Ottawa and Winnipeg were now members and that the Canadian members of the Audit Bureau num- - { 1 Reg. £1.50 to ¥1. 18 Taffeta, Faille and Silk and Serge combination dresses black, navy, brown, lavender, Russian green and All sizes, regular $15.00 to $20.00 gowns; made in go D. EMBROIDERED KIMONAS 120 Embroidered Jap Crepe Kimonas, with flowing sleeves. Sale at 9 O'clock in colors, $9.95 89 The col« pon- WOMEN'S NIGHTGOWNS 15 doz. dainty lace and embroidered trimmed nainsook id full sizes, in the slip over style. Saturday .... ... ... i. 0n ors are pink, sky, Copenhagen and mauve, in women's and misses sizes. Regular $2.25 and $2.50. Saturday ... ... . . SUMMER CARDIGANS 25 doz: for women and misses, in the season's high colors, made in a fine loosely woven texture, suitable to wear with summer dresses. Regular $3.00. Jaeger quality. . $1.50 Saturday ... - 3 daughter of the Te pamucl Maller ity of their circulation. It 1s also The.late Mrs. Dickey was born in | for the protection of the honest pub- Caintown eighty-four years ago,and |l!isher who might be put at a dis- resided here all her life She leaves |2dvantage in competing with one less one son, Thomas, and one sister, |Scrupulous. Sarah Miller, both of Caintown. The| The Chicago convention just held pall-Learers were Thomas Tennant, | Was the third since the Audit Bureau Thomas Hodge, Ira Tennant and O.[was organized in 1914. The meet- L. Gibson. After the service the|ing was attended by nearly three body was taken to Yonge Mills ceme- [hundred of the publishers, advertis- tery, where interment was made. [ers and agents of the United States Relatives from a distance included {and Canada who are members and two of deceased's grandchildren,|the membership represented on a Miss Beatrice Dickey, of Merrickville, [call of the roll either in person or by and Pte. W. S. Dickey, of Barriefield. proxy was 691 out of a total mem- The late Mrs. Dickey will be greatly bership of 1,175. Almost 60 per missed by all who knew her on ac-feant. of the membership was thus count on her kind, genial disposition represented at the meeting. 3d fvod Will towards YY a The president of the A. B. C. is ag largely attended. . |Louis Bruch of the American Radi- ator Company, Chicago. In his ad- dress to the Convention Mr. Bruch said the Audit Bureau of Circula- tons represented the organized will of the largest single body in the country devoted to the betterment of advertising conditions. This rapid growth was due, he said, to the fact that the practical work the Audit Bureau accomiplishes was truly co-operative -- all interests publication, advertiser and advertis- ing agent, being equitably served and the Audit Bureau's findings on its examination of ciculations being accepted everywhere as accurate and final. bered nearly 100. The convention re-elected the fol- lowing officers of the A. B. C.: Presi- dent, Louis Bruch, American Radi ator Company, Chicago; vice-presi- dents, Curtis P. Brady, Woman's World, Chicago, and A. W. Eriékson, The Erickson Co., Inc., advertising agents, New York; treasurer, Hope- well L. Rogers, the Chicago Daily News, and secretary, M. F. Harris, Armour & Co., Chicago. The Board of Directors of the Audit Bureau, as now constituted consists of the following members: F. C. Grandin, Postum Cereal Co., Battle Creek, Mich.; O, C. Harn, Na- tional Lead Co., New York; Emery Maples, Cream and Wheat Company, Minneapolis, Minn.; S. C. Dobbs, Coca Cola Co., Atlanta, Ga.; William Wrigley, jr, Willlam Wrigley, jr. Co., Chicage; Stanley Clague, Taylor- Critchfield, Clague Advertising Agency, Chicago; Lafayette Young, jr., Des Moines, Ia., Capital; Curtis P. Brady, Woman's World, Chicago; Frank E. Long, Farmers' ' Review, Chicago; M, C. Robbins, the Iron Age, New York; Louis Bruch, Am- eérican Raadiator Co., Chicago; M. F. Harris, Armour & Co., Chicago; W. Cherry, Merrell-Soule Co., Syracuse, N.Y.; F. R. Davis, General Electric Company, Schenectady, N.Y.; L. B. Jones, Eastman Kodak Co., Rochest- er, N.Y.; F. H. Squier, Pabst Brew- S119} NEW YORK WAISTS Just received and ready for Saturday, 25 doz. waists, with an abundance of smart new styles to choose from. Regular $2.00 to $2.50 Saturday ... novelty modern 40 gallon Sluiced are ea le of handling filmsm a day. We from WASHBURN'S CORNERS. June 14, Farmers here are greatly inconvenienced by the recent heavy rains. John Morrison, a re- sident here for forty years, died at the home of his daughter, Mrs. Bishop, South Mountain, on Friday, last. His wife predeceased him twenty-one years ago. He was 82 years old, and is survived by two daughters, Mrs. Bishop, South Moun- tain, and Mrs. Champ 'McKinley, Seeley's Bay. Mrs. Henry Erwin, who fell recently, is very low. Mrs. Charles Snider, of Lyn, has been a visitor at the home of her mother, Mrs. H. Erwin, for the last few days. SUMMER VESTS 300 lisle and cotton lisle wo~ men's summer vests. Short and no sleeve styles. Reg. 20 and 22¢. each. Saturday, 15¢ or 2 for 25¢. 180 children's vests and draw- ers. A job lot of odd garments, priced at 10¢, 12 1-2¢, 15¢ and 18¢ each. 'As a rush spee- ial, Saturday ... . ..... be HOUSE DRESSES 300 fast color print, pereale We guarantee to sell you the and gingham house dresses in Best films made and will any de & Il replace Supplies wins Ak weed aa. " Cameras of all makes wold, changed, rented and repaired. plain striped and checked de- all sizes up to 44. Old up to $1.7 a 95¢ signs - values, worth garment. Baturday ... ..... ..... ex~ "The old-time method of issuing circulation claims, or partial circula- tion claims, or partial statements Miss M. McKay, of the Athens High | School staff, tendered her resigna-| tion as teacher, and on Friday last| ml -- The ar Drug Store. OPEN SUNDAYS, E. P. Jenkins AT YOUR SERVICE Good store, well filled with up-to-date merchandize for men, and good clerks to sat- isfy your needs. RAINCOATS-- Just now the says Raincoats. We have a choice variety of dk weather Raincoats made in the most modern style from $12 to $18 each. Plaid lined and tweed lined just what the young man wants. ENGLISH 2 are getting ex- tremely nsive, we can still furnish you nearly all lines at old prices. ' Get in at once. compared with the Audit reports of the A. B. C. is like a candle light to the Mazda Electric lamp," Mr. Bruch said. "It has been found after £0 mon- ths of trial," Mr Bruch also said, "that circulation audits are benefi- cial for the advertisers and the ad- vertising agents, because advertising or circulation----is now being bought and sold as a commodity, both qual- ity and quantity being established by the Audit Bureau of Circula- tions." In the report made to the Conven- {tion by the Board of Directors the was presented by the pupils with a beautiful gift. Mrs. John Lovern is on the sick list. Mrs. Alice So- per has purchased a McLaughlin car and expects it to arrive next week, Mrs. Robert Preston visited friends here recently. Miss Anne Rich- ards, of Newboyne, visited friends here last week. Friends here of Miss W. Sly, Elgin, are pleased to see her name among the successful ones who passed the general course of the Faculty of Education at Queen's University. Fourteen la- dies of seventy years and over were guests on May 30th of Mrs. Theodore Stevens, it being Mrs. Stevens' sev- enty-fifth birthday. {latter said among other things: SE I SS P | "If the Audit Bureau had done | no more than give the National Ad- | vertiser confidence and a feeling of security in the matter of judiciously LOWER LAVANT. June -15.--Quite a few from here placing his copy, 'the Bureau would have accomplished that part of its attended the bee at 'Watson's Corn- ers to help clean up and mission which has relation to the advertiser and agent More money repair the cemetery there. Messrs. L. and William Burnham, of Hood's Sharbot Lake and Mallorytown, call- = ed on R. B. Robertson this week.| 98F® constipation, Pills Miss Lilly Reid, Watson's Corners, is| billousness-and ait visiting at M. Reid's. Messrs, Paul| Mver_ills. Do nei and Bartran are busy loading the Stipeerizitate, 35a WESTERN BEEF Special Prices CHOICE STEAKS ... ... ... ... +t 40a 220 ing Co., Milwaukee; A. W. Erickson, The Erickson Co., Inc, New York; Hopewell L. Rogers, the Chicago Daily News; Frank C. Hoyt, The Out- look, New York; Charles J. Jenkins, The Farm Journal, Philadelphia; and | E. R. Shaw, Practical Engineer, Chi-| cago. } Russell R. Whitman was re-elected | managing diector of the bureau. C. R. BURROWS SLAIN. | Well Known Officer Who Enlisted as Private. Belleville,, {June 16.--Another Belleville boy has given his life for the Empire, Clifford Robert Burrows, son. of Stephen Burrows He was killed in action between June 4th and 6th. "Cliff" Burrows was one of the most gallant Belleville boys that have gone to meet the Hun. He had played the game since war began. In the early fall of 1914 he took 'a course in infantry instruction at Belleville, and qualified as lieuten- ant. For some time he was at Kingston on military duty, and then when the call came for McGill rein- forcements for the Princess Patricias, he threw off his officer's uniform and enlisted as a private soldier with the McGill detachment. Early last fall he went overseas and had been fight- ing at the front since early in the year. Evidently he was caught in the German drive on Ypres. A RELUCTANT TRIBUTE 1 cannot help but love the way In which the gallant Germans pay The price in blood. They heed no cost in death or pain If by their valor they may gain A foot of ground. Each soldier sets his steady face, And dies content if but his place In front be found. ~ With all my heart I hope defeat May trip at last their charging feet, May break their blade And yet I drink a silent toast To that onrushing. mighty host-- _ "The Unafraid." "SEEKING POINTERS At Toronto Technical School For Royal Military College. Col. C. N. Perreau, commandant of the Royal Military College, and Prof. I. E. Martin, director of studies, visit- ed the Central Technical School, To- route on Thursday, and consulted with Principal McKay in regard to ideas which might be utilized for the improvement of the R.M.C. Lubin's scalp remedy, keeps the scalp clean and healthy, 50c a bot- tle, scld only at Prouse"s Drug Store. ; : Peter Gunn, M. L. A. for Lac Ste. Anne in the Alberta Legislature, has 'and nted 'sheriff, resi- Printed Pique 350 + yards 30¢ a vard. Saturday . .... Noa Printed Pique in %hite ground | with black patterns; a|bleached table damask, [made of fine cotton cam- fine soft finish. Regular| _18¢ New Arrivals This Week J) bis Men's White Cotton ~ Nightshirts 120 cotton night shirts J : ' s ; > . | Unbleached Table Damask * 110 yards, heavy un- |30 inches wide, regular |bric in extra large sizes, i Pozo Dip|pmiarsles. ad Imma NEW YORK SUMMER DRESSES GETTE CREPE WAISTS " PALM BEACH SUITS AND COATS NEW VELVET CORDUROYS NEW SUMMER SPORTS HATS CHARMING NEW NECKWEAR, ETC. SEE THESE TOMORROW THEY'RE DIFFERENT CREPE DE CHENE AND GEOR SILK SWEATER COATS SILK HOSIERY AND GLOVES STEACY'S DR. A. S. GRANT QUITS ALL CHURCH OFFICES. A Further Surprise in the Pres- byterian General Assembly Thursday Afternoon. S---- Winnipeg, June 16.--Rev. Dr. A. 8. Grant, of Toronto, yesterday after- i noon resigned all the offices he has held in the Presbyterian Church. The offices held by him are chair- man of Finance Board and general superintendent. of home mission and Social Service Board and chairman of the Church and Manse Beard. ° His resignation of the chairman- ship of the Finance Board was an- nounced earlier in thé day, after criticism had been offered. It caused a bombshell in the General Assembly. His action this afternoon in resign- ing all his other offices Was even a greater surprise. The commissioners discussed effect the decision on the guéstion of union would have on the work of the church, Without doubt Manitoba the | conclude its work by moon to-day. "For Men and Boys We are showing the best values in high grade Men's and Boy's Boots for spring and summer. * Men's Rubber Soled Oxfords .............. $5.00 \ TT IE 70 Brock Street . in, > oy meeting of their boards and discuss | Newlyweds Honeymoon the new situation. In the subuts Miss Nellie W. Bates, formerly of the smaller churches are most deep y| 3 interested. There are at least a | Cave Vincent, N.Y, and Max Doane, dozen of these churches in Winnipeg, | Watertown, N.Y; were quietly mar- regarding which a conference will be | ried on Tuesday. Gladys Bates, sis- held in the near future. - | ter of the bride and Rilph Doane, It is expected the Assembly will Syracuse, brother of the groom, were the attendants. A wedding luncheon For aydelightful shampoo use |Was served at noon after whieh the Taina yulnine and cocoanut oit{ecouple left on a honeymoon which College and Wesley College in Win- Crossing. nipeg will get together in a joint 4 shampoo, 35¢ a bottle, sold only at| will consist of 'a camping trip fo the Prouse's Drug Store. ; Polit Salubrious shore. 4 : po

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