THE DAILY BRITISH WHIG, FRIDAY, AUGUST 2, 1918. Mid-Summer Bicycle Week, July 27 thTo August 3rd PAGE ELEVEN . ----" This add cut out and brought in to us, gives you $5.00 pay- ment on any new bicycle in our store. Buy Your Bicycle And it costs too much. Since we purchased our stock bicycles have gone up six dollars. much more they will go up. Your Last Chance nal rv Bn Bicycles are Going Up in Price Nobody can tell how It's Too Hot To Walk y as walking i» Three times as fast" You can save the price of a bicycle in one season rather than pay it out in street car fares and shoe leather. set Your Bicycle Bring in this add and save $5.00 on any new wheel. buys a wheel from us. } o-day 10.00 cash and $2.00 per week ~ Masseys, Brantford: # Indians . 4 : x - EEN RENEE EE EERE ENE NAN NEEE EAREREN x SATURDAY Only | -~ A BICYCLE DRIVE ON. A Midsummer Bicycle Week, Aug. 3rd fo Aug. 10th, has been arranged for by the dealers. The bicycle has come back to stay, anthis now looked upon as a 'necessity by thousands of workers. Some of the most delight- ful cycling months are just ahead, and the deal- ers are staging a cam- paign to sell more wheels for use during the fall months. Their announce- ments on this page will be read with interest. ee SOME BICYCLE BENEFITS MONEY SAVERS AS , WELL AS PLEASURE GIVERS. The Hundreds of Thousands in Use Are a Testimony to Their Popul- arity and Usefulness--Buy One Now. Nehnum Morr With each of the many improve- ments that aré being made in pleveles inthis dge when inventive genius is being utilized to the ut- most, the demand for the wheels in- creases. Especially has this been noticeable during the past few years and old as well as young delight in the ownership of the 'speedy ma- chines. The time for the lumbering "high<wheeler" has passed and the various improvements in the me- chanism have practically revolution jzed the bicycle 'industry. The coaster break, which pérmits Lhe bicycle to glide along without the need of pedalling, the cushion seats, which certainly justify their title, and the various devices which allow the bicycle to jbe controlled with facility have greatly = popularized the machines. 1As a result pf the perfection which has been dttained in thelr manu facture, many factories have sprung up in Canada which are a credit to the industrial organization of the country. The large scale produc- tion which has been necessitated by the increased demand has not only enabled the manufacturers to bring the bicycles within the reacn of everyone, but it has permitted more careful building. Experts have been engaged in every factory whose business it is to search for faults and seek in every way to rectify them. The result has been that the bicycle as it now exists is a perfect mechanism and the hundreds of thousands that are in use in Canada alone are a testimony to the ability of those manufacturers who with stalwart determination surmounted the difficulties that confronted them and forged to the pinmacle o their present success. iNor is this success which is at tending their efforts likely to be abated as the days go on. The bicycle is coming into more promin- ence now than ever before. Was time thrift demands that savings be made in as many directions as possible, and persons living in the cities have seen the opportunity to save canfare by using the bicycle. With 'traction costs mounting ever higher, the fares on the street cars had to be raised, and df the war continues they will climb still high- er. Sagacious observers of the trend of events have moted this and have invested in bicycles not only to sdve money but to provide health- ful exercise. For some yearns it was considered that bicycles were more or less pleasing toys that could be enjoyed only by girls and boys, but, for- tunately, this fallacy has been shown § to be false. Persons making such contentions have been disillusioned and the bicycle to-day is recognized as the cheapest as well as one of the most_enjoyable and healthful 'meth- ods of transportation. For the man of sixty as well as the kiddy of ten the bicycle ig a source of unlimited enjoyment. Personally, I know of & family that leaves the house every evening after tea in Kingston and spends the twilight hours in a ramble through the countryside. Father, mother, son and daughter all mount thelr bicycles, and in a few minutes they are out of sight spinning over the roads. For picnics the bicycle is unsur- passed, and -the journeys to pictur- esque spots where no train nor automobile has ever intruded. are well-remembered ev Their pleasantnegs is enhanc by the realization that the outings can be had jin privacy without the arrival of scores of other persons in their automobiles. To start out in th By -\ pliere is just right for the pleasure that a bicycle spin gives amd the roads are in splendid shape after having been hardened by the sum- mer's traffic. It used to be coh- sidered that it was no use buying a bicycle after the Queen's birthday. Later the lmit became Dominion Day, but now the bicycle is con sidered an all year round machine, and in the city streets they can be used for a greater part of every year. This attitude that has grown up that the bicycle Is a machine suit- able for any time of the year has done much bdo extend the sales, and the wise buyer purchases his wheel now in the antumn and keeps it ready for the first mild day of March or April. This year especi- ally the dealers are urging upon the public to buy their machines now for it is believed that the manufac- turers will have to raise the price before next spring because of the 'increasing cost®. . If this §s so, and there ig every reason to believe that an announcement will shortly be forthcoming, prospective owners would do well to note the splendid offers that are being made by local lealers on the pages of this issue of the British Whig. -- Bicycles | PERFECT, CLEVELAND i an ; COLUMBIA Call and See Our Stock Geo. MULLER 371-373 King St. Phone 1032w. A MAN ON Worth Two Om Foot. The pass-word of the year is 'Speed Up." Every one of us in hese days should as nearly as pos- sible do the work of two. Workmen can beat the whistle by riding a bicycle and be in better} shape to do a good day's work. Merchants and business men will »e in better condition after.a brisk "ide on a bicycle than after riding in 1 stuffy street car or reclining in a motor car. Boys and girls need never be late 'or school when riding a bicycle and will be réady to get through their tudies with less trouble, After chool or in vacation it is wonderful wow many errands can quickly be lone on a bicycle and how much fun 'an be crowded inte the times be- tween. Ladies will find that a little spin once in a while on a bicycle is not fme wasted, since work can be done nuch easier and quicker after such refreshing change from household r social duties. - For riding to busi- ness, making informal calls, etc. here is really nothing to equal a good bicycle. For delivering small parcels quick- ly, a carrier on a bicycle has every- hing else beaten. Service counts Bicycle Is ee BARGAINS IN CLEVELAND BICYCLES H. MILNE 272 Bagot Street Phone 542, ind when service is given by bicycle or felivery it is economical as well as jufck and satisfactory. Collectors can get around so quick- iy on a bicycle that no creditor can sscape them, unless he too rides a bicycle; even then one can give him 1 great run. Doctors, even when they own more han one motor car, find there are imes when grabbing a bicycle with me hand and their hat with the yther gets them there quicker than "iny other method. Ministers are riding bicycles in sver Increasing numbers and find hat it is just the thing for making + great number of calls, many of hem away from a street car line, very quickly and easily, while at the ame time obtaining the outdoor ex- weise which is so necessary to keep me in the best physical and mental rondition. The war has taught us many hings. Not the least of these is the value of time-saving and exercise Perhaps no one thing has helped more toward both these things than the bicycle, Never do anything gratis to-day that some one is Ifkely to pay you to do to-morrow. J The lace hat trimmed with far is | Am the Man TO BRING YOUR TO WHEN IT NEEDS REPAIR The first time your bike gets out of order bring It to me. | guarantee my work and the price will be right. F. DOWLING Bicyele Re Repair aie Shep ike 'ice cream with hot plum pud- es ding sauce. EW moeacs Boy : with a Bicycle. - How often you have seen this tisement in your newspaper! HERE are thousands of T jobs open for Smart Boys with Bicycles, both after school, and regular jobs. The employers all recognize the utility of the Smart Boy with a Bicycle, and are willing to pay him Hines money than BOYS, What Does This Mean % You? _ than the common bicycles. Next Lion Clothing Store : J adver. "C.C.M." Bicycles are the choice of all Smart They know that these bicycles will give them betier service They are the Smart made to last for rt Sisydas, to stand hard usage, cost a little more than the common bicycle, but they're worth a lot more. The "boss" will ognize your smartness in aelocting a "COM Bicycle. You show him your busi Bess judgment, us it is the very bicycle he would select. He knows the valde of goed bicycles. Insist on getting a "CCM." Bi- ; cycle. No other make will $0 good service. give you 4