ox KINGSTON. ONTARIO, WEDNESDAY, JULY 2, 1910 MERCHANT'S COLUMN Edited by MANSFIELD F. HOUSE (Copyright. ) --- In this column, which appears every Monday, Wednesday day, will SjpesF Hews and short articles of special interest to merchants, their salespeople and business men and women in general. All phases of store management---buying, accounting, advertising and retail salesman ship--will bo dealt with, not theoret ically, but by descriptions of methods nctually in use by successful pierchants, © Merchant Full Value for W 5 Prof Iie California Frolt Growers change; one of most surged co-operative organizations in Ameri- €a, has set out to preach the gospel of its wuccess, Here is the message the orange men are sprepding from: coast fo + coast: "Advertise sanely, hot spaswodieally." The California growers' organiza- tion lays its success to adyertising- advertising hacked by a bfanded- pFo- duct of standard quality. Paul Fiadlay, former Madison, Wis., retail grocer, now retail mergh- andiser for 'the California Frait Growers' Bxchange, 18 on a tour of tho pation, visiting many cities, ad- dressing gr 3 subject' of rr ents he has covered approximately 10,000 miles. Space Pays Ail along The Line, Findlay did not make a plan for use of increased advertising space. for Sunkist oranges, but urged general advertising, going on the Bosump- tion that™if the merchant will increase his general sales volume, Sunkist wil come' in for its 'share of the lavger trade, "The retail mershanginor is the most economickl agent of distribution ever discovered," Findlay declared. "I'hat is the reason he survives." "It is the vapid turnover that counts," according to 7 Findlay, who illustrated his point with the case of a small dealer whose ca- | pacity; was two boxes of oranges a week. "With an average investment of $10.7 hg sald, Thhelsing on the nor' mal maggin of 26 per gent. oh gales, his weakly sales are $13.34, and his eross margin $3.34. His average exe pense Is 16 2-3 per cent.; and on his semi-perishable product he most al- low 2-1-3 per cent. for shrinkage, a total-of 80 pér cent. Thus he makes - week. be seen rod ing fhe amount of the capital to $1,000 and applying it to quick turn- overs. "The consumer is the great bene: ficlary of the rapid turnover of the efficient merchant, for here we see how the merchant who takes $1 from the cohsumer gives by actual compu. -gdvertise steadily ands not 89 into details, but advise you to read"next Sunday's papers. It's real ly worth while. Cordially yours, JANE BROWN. P8.--You remember, I am in the glove section. Spelling by Ear In passing a grocery store in Mem phis, Tenn.; 1 saw a sign above a lot of cantaloupes: "Roquefort Cantaloupes." One could read the history of the case, The sign-writer had asked somebody how to spell Rockyfora, afd" the listener had misunderstood. The melons were really not made of cheese at all. He Makes Drinker Glad Bar Is Gone It has'been estimated that at least eleven trademarked soft drinks are lannehed every two weeks--new non- aleoholic beverages to coax the thirst of the man who has inclined to coek- tails or heer heretofore. These new drinks have their own coined name, distinctive lettering and advertising campaigns: Large sums of 'money are, boing expended on making them pop-, nlar. Yet at least fifty per cent. fall! by the wayside, The public is quite exacting, it seems. One manufacturer has spend $20, 000 trying to perfect a ginger ale with a novel smack, something just a tittle different. But a southern drug- gist seems to have met the situation in quite the cleverest manner imagin-|® able He dressed a window to represent a shabby, . sawdust-on-the-floor bar, bottles, railand #11. If was purpose- ly made disréputable. And a placard roid: HONEST, NOW. MEN, AREN'T YOU GLAD IT'S GOING, AFTER ALL? Come in and have your high ball and your cocktails and your effervescent thirst ' quenchers Just the same. But the kind we serve contains no "Cold Gray « Dawg of the Morning After." You Wwoii't 'ba afraid to. have your boss or your wife smell your breath. A newspaper campaign emphasized fthe beverage with a catchy name and it 'became very popular. The soda fount chief himself invented it, mere- ly a pleasant combination of several things, plus a trick name. Move Ukuleles by Organizing Clubs * tation ninety-five cents of merchan- dise and tangible, expensive service in return, © He rétains five cents for his ghare and reward for his merch. andising experience, business risk and skill Frat ig why the retail merch- . ant survives, He renders a service so valuable for so modest a reward that no more economical agent of retai distribution has been found or is like- iy to be: found." a aan Clerks Write About Ads to Customers The Baperhaim Dry Goods Com- pany, of Milwaukee, created an ex ceoptional ihterest in a recent sale of having thelr salespeople write a let- ter in long hand to a selected ist of letter | Madam. Have Just heard my firm is planning a very extraor- dinary sale for next Monday. I can- "Fakes : ae that don't mushdowh in milk or cream -- A few years ago, when the ukulele craze swept across the country, the Levis Company, Rochester, N.Y. dtocked up quite heavily with this popular instrument, During the war, however, sales stopped. : ¥ To popularize, unload and turn over this stock into money they used a clever means, First, they offered to {give away a genuine Hawaiian Ku-pe- pu doll with every ukulele sold up to and Including a certain price. Then they formed a ukulele glee club and offered three. lessons by a native teacher. The added effort placed back of the stock on hand was so produc-| tive that this firm is continuing the sale of this instrument at the present time and laying plans for the future. Coast Store Presses Em ' Pants The official of the Bon Marche, a progressive Los Angeles store, be- ¢ , that don't crumble HR and Satur lieve in having thelr employees pre- {sent a Wpick and span appearance. To make this possible they have ar- ranged to press, repair and otherwise overhaul thelr employees' garments at actual cost. The latter take ad {vantage of this ofter and present a {neat appearance at all times--which goes a long way toward improving ithe morale of the store foree. he Dodo's Companions The dodo has ag his companions: sugar. The butcher who weighed his hana with each steak The dry goods man vard-atiek juggler and could sell youn Rhirty-four-inch yards wihile you were looking at him. The market man who used a false bottom in his peck measure The humorist who used to get paia for writing about these things MAJ. -GEN, HUGHES RESIGNS His Health is Said to be Cause. for His Retirement MAJOR-GEN. JOHN HUGHES Winnipeg, July 2. -- Major-Gen- eral John" Hughes has tendered his resignation as Inspector-General of Western Forces, it is announced at local. military .. headquarters. 11} health is given as the reason. [It is understood that the Militia Denart- ment. has selected an officer from oversenis to fll the vacancy Gen- eral Hughes. is now in Toronto on leave. NEW. YORK SUN Wants thé United States to Finance Us ne a ke vol- | nada ume of her Fy in in this country and Canada 'puts the proceeds into our. goods. Canada is selling a lot of her gecurifies in this market and Canada puts the proceeds into our goods... Canada is arranging large trade credits here to buy more of our goods, Canada is looking for every legitimate means of finageing here to continue the prodigious business which she has been doing with ps. In all our foreign commerce, there is no trade that ix easier to transact than our trade with Canada. There is no trade that yields better returns. There is no trade that is a safer in- ivestment; for whether Amnterican eapital is going now into securities of the Dominion, securities of the provinces or'securities of well se lected corporations, thers is d those" securities the strongest bul wark there can be---the intelligence, the industry, the faith 'of a strong, hard, working, progressive people poaseased of an immeasurable nat- ural wealth. No Government can be gound if the nation behind it is not sound, and Canada is sound to the core. No country can 'be prosperous if its workers are not prosperous, and no workers have been more prosperous than 'he Canadians are to-day. No nation can be rich if its wealth is not lodged in its population and it is right there that the wealth of Can- oF oda is lodged. From the frustworthy MacLean's , published in Toronto, we act the following figures of the conthived growth of savings de- posits in Canadian banks: $650,399,000 666,960,000 714,264,000 864,163,000 900,314,000 900,000,000 1,087, i 000 The grocer who put sand in his who was a Find a dogtor. Answer to yesterday's puzzle. during the Spanish-American War, Pind a guoner: 158 ATRWEr 6 ry NY ee | ewe Ba Who Were The Wiumpeg Strikers 7 New York, Jung 27~~§To the Edi- tor : As a man uf Canadian. bisth and aneestry, 1.am interested to learn who where the 30,000 men and women who went out on the recent gympathetic strike in Winnipeg. © Were they in greater part of Canadian stock and were "they educated "in Canadian schools? "Is one to believe that Canad: n men and women;i educated in the Fike schools of Canada, possess. 80 little patriotism and Shun Seagive intelligence that ingly. Job lowed the, advice of no agitators and consent hg ste ot or witness without'y e destruction of the system of free has made Canada the admired and prosperous nation hich she 13'to-day ? This is 2 Jyestion that : dem answer. not know whether these sym ypatheti strikers 'were Pol- i Jews, ungarists, nssiaus, Gal- icians, or what not alien heap) e8; Pi sessed with an inborn' hatred of a forms of governmend! or were H,. sons and daughters of English, Scotch r Welch ts who raised them on farms in the maritime provinces, or in Ontario. If the Latter, then Canadian statesmen have eause for serions study of domestic problems and the Canadian system of education must be i Eh Thirty-eight years agoitoday, July 1, _ the Red Cross was incorporated with Clara Barton, president. ernment that | ands | hide 1881, the American Association of Leit side down nose at right shoulden Twenty-one years ago today, July 2, 1898, Cevera's fleet was destroyed pale pps do Between two" Eheriiis EN a store together, and congratulated our- selves that our relief committee! was actually doing a good 'and Badtiotie work. In about six weeks the youn man disappeared and a little ater ni his wife departed also, leaving their jobs without ' notice,' having" x thing of the money loaned th old fashioned friend, heating Sib story of ingratitude, remarked, "Don' worry about it. There are rr 'coots' in Canpda as well as in other places." Is not this in a sense the a Have not the poor "coots" of | risen, stirred to rebellion headed sentimentalists and fo archists and risen, XE the stay-at-homes in war. ey had obe hes ts real men of Cana 4 to {They were the slackers, and when thé brave soldiers a Be a ashamed and the giv ilization country to thelr shame. They are the poor. "coots" of Canada, these strik- ing policemen, mail carriers, Si vendors, motormen, and what not, with their wolien § rd L| They got nowhere in" the SV innipsg| e and they will get nowhere.' oul men and women or Candda are in the great majority, and these. po "coots" are merely apa But the Irageds of it is have no love of coun' follow the advice of a Yet, even as I write, 1 ee. lieve these sympathetic ; Canadians, men yand ' women of stock I was Mrearod among. os to Really it tre faces a to them, 5 it true advocated 108 ada; swer? The Sweet Oil of » Persica ble and culinary purs Sows. ee vas only about half as much AprOl as of lard or bute ter. For sale by D. COUPER 831-3 Princess stret. Phone 76 TE ae BNA OF TENOR, INFLAMED GUMS orthea, with a premature loss of veeth, is almost inevitable if you do not properly care for your gums, Here is the explanations As you the body tissues natural- ly relax. 2 see this tissue loosening in the neck. It goes on in your gums, 100: "As you grow older,-your gums odo? Delow the normal gum line, h 'Jack of 'care they 'become ef and inflamed. © Then iggs' Disease). - Four out ofye hen (es over forty have Fyorthes. A ndet foty, alu cok a 't let a tender gum velop, Thess tender spots. breed germs-which enter the system font or tiny o ings---infecting ¢ Sim tonsils--ar miley ie Voter 3 Immediate! Foran' has already set using 's and consult a immediately for special treat- ment; 35 and 60c tubes. All ts. FORHAN'S, LTD., 807 St. Jomes St., Montreal, SECON D _BECTION Ee We have a amply of J. Sowards Coal Co. "rman (rm JOHN LEMMON ane Equipments, Horses, etc. end is now ready to give the i beat servicer in any work in this . e. Prices Reasonable. 456 Barrie Street. Phones 1341; or 135 star Frit § Candy Siore Canada Food Fruit, 9- 10203! At' London, Ont., Captain A. es spd former inspector of mill I police, who pleaded guilty to forging years An penitentiary. pay cheques, was sentenced to two' J.R. C. Doble & €1 Clarence 8 Fresh Seasonabi Fras 0 all kinds arriving dally Tomatoes, Cuen barb always on' hy Ly a Shoe Cow