Daily British Whig (1850), 12 Jul 1919, p. 13

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ABOUT: AUTOMOBILE PRICES § Purchasing Value of the Dollar Rules Cinddeate clearly, so that all who drive, Will remain stable or advince, strap. Enc nn PAGE TWELVE - & THE DAILY BRITISH WHIG, SATURDAY, JULY 12; ~ _ In the Automobile World Bolding economists to the Botwithstanding 1 1 mamwufacturers signing of the arn the 'prices of thei, reduction until have . since prices. Other heir | guarantees again ction antl | the beginning of next None, no not one, has {ntim iin any way an intention to revise its prices down-| ward, There is only one tru: conttury| afl cin wing the| uaranteed t rains Some ced ol WHY NO DROP IN PRICE CAN BE EXPECTED. the Price--Sales Fai Ahead. 'of Prodiction--Car Shortage Acute: Many motorists, il is said, are de- ferping-their purchases of a new car, @nd many progpective motorists are Wong Miewise, becavce they, antiel | value=the pure Pate a 1: 161 dollar Of cars in the imma or pear f «i ©, Probably motorists or motorists have never been wictin by a more fellapious -expoctati The Weathervanes ot automotivéedom riterion ot of the| Accord it, cars ar Apor to-day than Mite fhe uHexampled bur their selling price includ disputable that the incre n & price of motor cars has not been comgf mensurate with the increases in thé price of otlver products and commodi- ties since 1914. Or would drive, may read, that prices Game as Their Name Wear Down All Road Resistance ig Partridge Rubber Co AO ON & Son, Distributara, {dead language to-day for a You can buy'a car to-day with few- er joaves of bread, pounds of butter, auarts of milk, tons of coal, feet of|b Ipmber, loads of brick, suits of clothes or hours 'of labor than ever before. - Prices of cars are high, but {not 'nearly so high relatively as al niost anything else. The chief 'reason for the prevail- ing high prices is the cheapness. ot mondy, On this continent the pur- chasing power of the dolar has béen more than out in half since August, 1914. In other words, prices have advanced approximately 109 per cent, | British and French prices during the 19 period advanced respectively 145 and 280 per cent. (the latest fig- ures for France available are up: to April, 1918, when they were 230 Pgr cent.) During the past four years wold currency and. bank (e- posits have trebled---exceoeding in fice value dhe entire ontput.c? all the gold aud stiver mines of the world since Columbus discovered America 4237 years ago. During the past four years, national debts have quin- tipled. This. inflation, coupled with an over-increasing . demand growing out of the determination of labor to improve. its. standard of Mving, find fo that .epd maintain or increase its wages, makes a radical downward evigion dn prices seem but the mest dle 'of midsummer night dreams. True, there were a few exceptions that were singled out by Mars | for enormous increases, and with the de- position of that gory monster de clined in price, and may still further depreciate. Conspicuons among these in general peacetime use are stéel, copper and. other metals, ;but these only go ta prove the rule. 3 ' We have little now of unemploy- ment Contrary to predictions of a 'wholesale reduction in wages, lahor has maintained, and in not a few cases increased, its wage since the armistice was signed, and a labor shortage threatens' many centres e- spite the demobilization of returned soldiers and war workers. Here again exceptions in wage scales but prove the rule. Distinguished economists tell us that certainly not this generation, aud probably none of the succeeding ones, will ever see pre-war prices, and Prof. Irving Fisher, of Yale Universe ity. than wiiom, probably, there is no jSTeater economist on the continent, advises us in a paper read at the son. ference of goverhors = and mayors that, "we are on a high-prices level permanently," and that 'to talk of 1913-1914 prices is to speak in a the new rice level i3 a stubhorn reality." The nly thing to do in all wisdom is ito adjust ourselves to it and acceptAt as ¥ of the car! B permanent, noi a transient tondi- tion.. This applids whether. we are Sen owner 4 - IB NEO E 0E and double your enjoyment golug to buy cars or build houses or construct highways, To temporize is ut to waste time, and time is very much more precious than money--or is Hfe--and how stand to gain much by doing it now. : they had dared fo hope a few months ago, demand has kept far in advance of output. The shorts age of cars has heen aggravated by strikes. Deliveries are - the only thing worrying the trade to-day, many dealers and distributors. being sold far in advanes of shipments. Nor is there any Hkelihood that this situ. ation will. be mitigated for several months. Suel factors do not equate downward revisions in prices --Wazr ron B. Hastings, in the Canadian Mo- torist. ------ MAX WELIL-CHALMERS MANAGER -- Long Time Official of Studebaker and Marmon Companies, Looking forward to n uninters rupted era of demand for autonro- ngest manufactur ing organizations in America, the Maxwell Motor Company, Detroit, has Just acquiréd the services of C. C 'anch as general manager of all Maxwell-Chalmers interests. tion after serving a period of years as tredsurer, Mr. Hanch comes to Maxwell-Chalmers equipped with all the executive leadership and automo- bile knowledge necessary to make the Maxwell-Chalmers cémpanies. one of the most formidable institutions in the commercial world, For nineteen office manager Nordyke June of last year, 'through the courtesy of the Studebaker Corpora- tion, he became chief of the auto. Mobile products seetion of the Was] Industries Board and the same ener- gy, leadership ang tremendous re. sults he accomplished for Uncle' Sam in the wartime capital will make him an asset of incalculable value to the Maxwell-Chalmers factories and deal- ers, Mr. Hanch has been a successful leader in co-operation activities of all kinds and in addition to having serv. ed as the first President of the In. dianapolis Chamber of Commerce, the new Maxwell chief was president of the Indianapolis Manufacturers' AsSociation, chairman Indianapolis ers for the State of Indiana and for the past few' years secretary. and a director of the National Automobile Chamber of Commercec, One of Mr. Haneh's most successful accomplishments was the initiating of the movement and serving as chair- man of the committee that effected the Srosliconsing patent. agreement among American utomobile u- facturers. A A Sahn hoa og the armistice Mr, Haneh has nh in Europe representing the Na- tional Automobile C rn merce and his keen ing ee mtb # { Why Farmers Bay Cars. "Talk about the purchasing power of a farmer," writes a rural Gray. Dort dealer to the factory, . "Not so In leaving the Studebaker Corpora- } and he gave me six hundred bushels of corn in payment. the trouble to bring around his six hundred bushels, at several different periods durip« year, I could have given him in nge a car, a wagon like the one he got before, a manure Spreader, a plough, a 'disc harrow, al gasoline Site, a mower, a Steel range, a ng cultivator and three ed dollars i many years ago I sold a man a wagon, if If he had taken [ff v 1919 Maxwell: advanced by fine engineering Five decided improve- ments: have been made in' the Maxwell. One makes itlook better. Another makes the elec- trical unit far more effi- cient. A third makes the enginerun sweeter, stead- ier, ard gives it advanced economy. A fourth adds a comfort in seating. A fifth produces increased durability in the top. Yougeta Maxwell now 'with the famous Hot Spot and Ram's-horn and you find a rare' delight in more power and more mileage at the old-time . cost, WILLARD SERVICE STATION 19 Brook St." I. LESSES, Prop. Phone 1340 But it isn't a new model Maxwell. For this car is merely the chassis of five years ago with all the advances made in fine engineering, This is the original chassis Model of which 300,000 have been built to date---300,000 all alike basically, but each one better than the previous one, : Thus you get a sound, » safe, extremely reliable car, refined to a degree, and at the same time you get the new improve- ® ments. The price is $1395 f.0.b. Windsor. M. OBERNDORFFER 124 Clarence St. . oe =e AE Sh rem AH A A ---- EN utomobile winers TE ------------

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